Switch from Branch to Causality Engine
Branch uses deep-link-based mobile attribution. Causality Engine uses causal inference on your GA4 export. There is nothing to migrate: the first read takes 1 to 2 minutes, and you can run both side by side.
€99 once, excl. VAT. Keep Branch running while you compare.
What Branch's terms say, before you leave.
Short answer: there is nothing to migrate. Keep Branch running, upload your GA4 export, and compare the two for a month. Cancel only if the comparison says so, on the terms below.
- Contract
- Monthly (self-serve, billed in arrears)help.branch.io/account-hub/billing-overview, read
- Refunds
- Fees are non-refundablelegal.branch.io/saas/branch-saas-main-services-agreement, read
- Free trial or plan
- Free trial on Basics plan (30 days per help center)branch.io/pricing, read
- Billing
- No public price
- Price rises with
- Not stated on its public pages
Branch and Causality Engine, fact by fact
Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
How to switch, in five steps.
No cancellation required yet
Keep Branch running (its terms: monthly (self-serve, billed in arrears)). Causality Engine reads your GA4 CSV export, so nothing conflicts and no data moves between the two.
Upload your GA4 CSV (no integration required)
Export 12 months or more of GA4 data and upload it. Longer reads better. No OAuth, no pixel, no code, no DNS changes. Shopify native is on the roadmap.
Run your first analysis
What each channel caused, next to last-click, with a data-health score on each, 1 to 2 minutes after the upload. Compare it with what Branch was telling you.
Evaluate side by side
Run both for a month and compare them channel by channel. Where they disagree is where a budget decision is at stake.
Cancel Branch when ready
Only if the side-by-side says you should. On refunds, Branch states: fees are non-refundable. Nothing in Causality Engine depends on Branch being gone.
What to weigh before you leave Branch
Branch uses deep-link-based mobile attribution and is best for mobile apps needing deep linking and attribution. Where it differs from a causal read:
- Deep linking tool first, attribution second
- Mobile-only, no web ecommerce
- SDK integration complexity
- Attribution is not the core product
Questions about leaving Branch
Can I cancel Branch at any time?
What Branch states: Monthly (self-serve, billed in arrears).Source: help.branch.io/account-hub/billing-overview, read .What does Branch say about refunds?
What Branch states: Fees are non-refundable.Source: legal.branch.io/saas/branch-saas-main-services-agreement, read .Does Branch have a free trial or plan?
What Branch states: Free trial on Basics plan (30 days per help center).Source: branch.io/pricing, read .Can I run Branch and Causality Engine side by side?
Yes. Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too.
Keep reading
Four named Dutch brands and our own store, with the figures they let us publish: the case studies.
GA4 export uploadNo pixel1–2 minutes to a first read30-day refund, no questions asked
Your platforms guess.
We run the math.
Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.
The free finding runs in your browser. Your file never leaves it. The full read is €99, refundable within 30 days, no questions asked. Prices exclude VAT.