HockeyStack vs Causality Engine
HockeyStack is best for B2B go-to-market (marketing, sales, revenue) teams. Choose Causality Engine when you need a defensible per-channel read before a budget decision, from the GA4 export you already have.
€99 once, excl. VAT. Keep HockeyStack; use us as the causal second opinion.
Side by side. Every fact sourced.
Short answer: Keep HockeyStack. Causality Engine is not a replacement for it: it installs nothing and reads the GA4 export you already have, so it adds a read of what each channel caused on top of HockeyStack's multi-touch attribution with lift reports, for €99.
Scroll the table sideways for every column.
| Compared on | Causality EngineThe layer on top | HockeyStackB2B revenue data intelligence platform |
|---|---|---|
| Compatible with Causality Engine | It is the layerReads your GA4 export | YesKeep HockeyStack, add the read |
| Pay once, no subscription | Yes€99 per read; Pro at €299 a month is optional | No public priceQuoted through sales |
| Price stays flat as you grow | Yes€99 a read, whatever your revenue or ad spend | Not stated |
| Money back if it does not help | YesFull refund within 30 days, no questions asked | Not stated |
| Method | Causal inference on your GA4 export | Multi-touch attribution with lift reports |
| Starting price | €99 once, excl. VAT | Custom pricing |
| Pricing model | €99 per read, or Pro at €299 a month | No published tiers or prices; the pricing page is a demo-request form listing what every plan includes |
| Setup | Upload a GA4 export; results in 1 to 2 minutes | Tracking script on the website plus CRM, ad platform and warehouse integrations |
| Best for | Ecommerce brands on GA4 spending on two or more channels | B2B go-to-market (marketing, sales, revenue) teams |
| How it gets your data | ||
| Needs its own pixel, tag or SDK | NoNothing to install | Yes1 |
| Works with Google Analytics 4 | YesA GA4 export is the input | Not stated |
| Native store integrations | Any store that runs GA4Shopify, WooCommerce, Shopware, Magento or a custom build | Not stated |
| Server-side tracking or conversion APIs | NoIt reads data you already collect | Yes2 |
| What it measures | ||
| Multi-touch attribution | NoCausal attribution: what each channel caused | Yes3 |
| Marketing mix modelling | No | Not stated |
| Incrementality or holdout tests | NoNo test to run | Yes4 |
| Post-purchase surveys | No | Not stated |
| How you buy it | ||
| Self-serve sign-up | YesUpload at /start | No5 |
| Free trial or free plan | First finding freeThe €99 read is refundable within 30 days | Demo only5 |
| Billing terms | None for the readPro is billed monthly, cancel any time | Not stated |
| Who makes it | ||
| Headquarters | Utrecht, Netherlands | San Francisco, United States6 |
| Founded | 2023 | 20216 |
| States EU data hosting | YesPrimary infrastructure in the EU, per our privacy policy | Yes7 |
| What reviewers say | ||
| G2 | Not listed yet | Not stated |
| Capterra | Not listed yet | 4.7 stars (27 reviews)8 |
| Shopify App Store | No appNothing to install | Not stated |
Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too. “Not stated” means we could not find it on the vendor's own pages or listings on 12 October 2026; it does not mean the feature is missing.
Sources, read 12 October 2026
- 1. hockeystack.com/blog-posts/how-does-hockeystack-track-users: “What you add to your website is basically a script file hosted through a CDN network, like any other third-party app.”
- 2. docs.hockeystack.com/integrations/ad-platforms/linkedin-ad-impressions-and-engagement/linkedin-conversion: “HockeyStack sends conversion events from your pipeline to LinkedIn.”
- 3. hockeystack.com: “Multi-Touch Attribution Apply any model and compare them side by side to see how each credits your channels.”
- 4. hockeystack.com: “Lift & Incrementality Lift reports compare exposed and unexposed accounts to prove which campaigns actually drive conversions.”
- 5. hockeystack.com/pricing: “Bring your data. We'll show you what it's really saying.”
- 6. linkedin.com/company/hockeystack: “Headquarters San Francisco, California Type Privately Held Founded 2021”
- 7. hockeystack.com/blog-posts/how-does-hockeystack-track-users: “HockeyStack stores all data in the EU, and you can send us an email at hello@hockeystack.com for the DPA.”
- 8. capterra.com/p/227589/HockeyStack: “HockeyStack 4.7 ( 27 ) Get Price”
Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
Where HockeyStack falls short
- Needs its own pixel or tag on the site, and browser privacy controls limit what a pixel can observe
- No public price: quoted through sales
- Multi-touch attribution allocates credit across observed touchpoints; it is not a counterfactual estimate of what a channel caused
What Causality Engine does differently
- No pixel and no tag. It reads the GA4 export you already have, where HockeyStack needs its own tracking on the store.
- What each channel caused, next to what last-click gave it, with a data-health score on every channel.
- The first number 1 to 2 minutes after the upload, on whatever GA4 history you export; 12 months or more reads best.
- €99 once, excl. VAT. Pro is €299 a month, billed monthly, cancel any time.
- Full refund within 30 days, no questions asked. You keep the read.
Keep reading
Four named Dutch brands and our own store, with the figures they let us publish: the case studies.
GA4 export uploadNo pixel1–2 minutes to a first read30-day refund, no questions asked
Your platforms guess.
We run the math.
Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.
Free, in your browser: your file is not uploaded. The full read is €99, refundable within 30 days. Prices exclude VAT.
Or book a 30-min call.