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Switch from HockeyStack to Causality Engine

HockeyStack uses multi-touch attribution with lift reports. Causality Engine uses causal inference on your GA4 export. There is nothing to migrate: the first read takes 1 to 2 minutes, and you can run both side by side.

Get your first finding freeOr book a 30-min call.

€99 once, excl. VAT. Keep HockeyStack running while you compare.

HockeyStack and Causality Engine, side by side.

Short answer: Keep HockeyStack. Causality Engine is not a replacement for it: it installs nothing and reads the GA4 export you already have, so it adds a read of what each channel caused on top of HockeyStack's multi-touch attribution with lift reports, for €99.

Scroll the table sideways for every column.

Causality Engine compared with HockeyStack: data, measurement, buying, company and reviews. Vendor facts read 12 October 2026, each with its source below the table.
Compared onCausality EngineThe layer on topHockeyStackB2B revenue data intelligence platform
Compatible with Causality EngineIt is the layerReads your GA4 exportYesKeep HockeyStack, add the read
Pay once, no subscriptionYes€99 per read; Pro at €299 a month is optionalNo public priceQuoted through sales
Price stays flat as you growYes€99 a read, whatever your revenue or ad spendNot stated
Money back if it does not helpYesFull refund within 30 days, no questions askedNot stated
MethodCausal inference on your GA4 exportMulti-touch attribution with lift reports
Starting price€99 once, excl. VATCustom pricing
Pricing model€99 per read, or Pro at €299 a monthNo published tiers or prices; the pricing page is a demo-request form listing what every plan includes
SetupUpload a GA4 export; results in 1 to 2 minutesTracking script on the website plus CRM, ad platform and warehouse integrations
Best forEcommerce brands on GA4 spending on two or more channelsB2B go-to-market (marketing, sales, revenue) teams
How it gets your data
Needs its own pixel, tag or SDKNoNothing to installYes1
Works with Google Analytics 4YesA GA4 export is the inputNot stated
Native store integrationsAny store that runs GA4Shopify, WooCommerce, Shopware, Magento or a custom buildNot stated
Server-side tracking or conversion APIsNoIt reads data you already collectYes2
What it measures
Multi-touch attributionNoCausal attribution: what each channel causedYes3
Marketing mix modellingNoNot stated
Incrementality or holdout testsNoNo test to runYes4
Post-purchase surveysNoNot stated
How you buy it
Self-serve sign-upYesUpload at /startNo5
Free trial or free planFirst finding freeThe €99 read is refundable within 30 daysDemo only5
Billing termsNone for the readPro is billed monthly, cancel any timeNot stated
Who makes it
HeadquartersUtrecht, NetherlandsSan Francisco, United States6
Founded202320216
States EU data hostingYesPrimary infrastructure in the EU, per our privacy policyYes7
What reviewers say
G2Not listed yetNot stated
CapterraNot listed yet4.7 stars (27 reviews)8
Shopify App StoreNo appNothing to installNot stated

Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too. “Not stated” means we could not find it on the vendor's own pages or listings on 12 October 2026; it does not mean the feature is missing.

Sources, read 12 October 2026

  1. 1. hockeystack.com/blog-posts/how-does-hockeystack-track-users: “What you add to your website is basically a script file hosted through a CDN network, like any other third-party app.”
  2. 2. docs.hockeystack.com/integrations/ad-platforms/linkedin-ad-impressions-and-engagement/linkedin-conversion: “HockeyStack sends conversion events from your pipeline to LinkedIn.”
  3. 3. hockeystack.com: “Multi-Touch Attribution Apply any model and compare them side by side to see how each credits your channels.”
  4. 4. hockeystack.com: “Lift & Incrementality Lift reports compare exposed and unexposed accounts to prove which campaigns actually drive conversions.”
  5. 5. hockeystack.com/pricing: “Bring your data. We'll show you what it's really saying.”
  6. 6. linkedin.com/company/hockeystack: “Headquarters San Francisco, California Type Privately Held Founded 2021”
  7. 7. hockeystack.com/blog-posts/how-does-hockeystack-track-users: “HockeyStack stores all data in the EU, and you can send us an email at hello@hockeystack.com for the DPA.”
  8. 8. capterra.com/p/227589/HockeyStack: “HockeyStack 4.7 ( 27 ) Get Price”

Every tool we track, on every fact · The same facts as JSON

Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.

How to switch, in five steps.

  1. No cancellation required yet

    Keep HockeyStack running. Causality Engine reads your GA4 CSV export, so nothing conflicts and no data moves between the two.

  2. Upload your GA4 CSV (no integration required)

    Export 12 months or more of GA4 data and upload it. Longer reads better. No OAuth, no pixel, no code, no DNS changes. Shopify native is on the roadmap.

  3. Run your first analysis

    What each channel caused, next to last-click, with a data-health score on each, 1 to 2 minutes after the upload. Compare it with what HockeyStack was telling you.

  4. Evaluate side by side

    Run both for a month and compare them channel by channel. Where they disagree is where a budget decision is at stake.

  5. Cancel HockeyStack when ready

    Only if the side-by-side says you should. Nothing in Causality Engine depends on HockeyStack being gone.

Keep reading

Four named Dutch brands and our own store, with the figures they let us publish: the case studies.

GA4 export uploadNo pixel1–2 minutes to a first read30-day refund, no questions asked

Your platforms guess.
We run the math.

Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.

Get your first finding free

Free, in your browser: your file is not uploaded. The full read is €99, refundable within 30 days. Prices exclude VAT.
Or book a 30-min call.