Looking for a Wicked Reports alternative?
Wicked Reports uses click-based multi-touch attribution and is best for high-ticket DTC and info-product brands tracking long sales cycles. Below are the closest alternatives among the 65 tools we track: what each is built for, what it offers and what it costs, with the page we read every price from.
€99 once, excl. VAT. Keep Wicked Reports; use us as the causal second opinion.
The alternatives to Wicked Reports, with their prices.
We make Causality Engine, so read this as a vendor's page: ours is listed last, and every fact about the others links to their own page.
Short answer: Among the tools we track, the closest to Wicked Reports are Eyk, Ruler Analytics, Northbeam, Admetrics and ThoughtMetric. Self-serve sign-up: Eyk and ThoughtMetric. Marketing mix modelling: Ruler Analytics, Northbeam and Admetrics. Incrementality or lift tests: Ruler Analytics and Northbeam. If you would rather keep Wicked Reports, Causality Engine runs alongside it: a read of what each channel caused, from the GA4 export you already have, for €99.
Server-side tracking with multi-touch attribution. Best for fast-growing e-commerce brands.
€339/mo billed yearly; €399/mo monthly
eykdata.com/pricing, readCookie-based multi-touch attribution. Best for lead-gen businesses tracking calls and forms.
£269/mo
ruleranalytics.com/pricing, readMachine-learning multi-touch attribution. Best for DTC brands scaling paid media, from Shopify Starter up to enterprise.
$1,500/mo (Starter)
northbeam.io/pricing, readBayesian statistics + multi-touch attribution. Best for European DTC brands wanting statistical attribution.
€339/mo
admetrics.io/en/pricing, readRules-based multi-touch attribution. Best for SMB ecommerce brands wanting basic MTA.
$99/mo
apps.shopify.com/thoughtmetric, readCausality Engine · runs alongside Wicked Reports
Causal inference on your GA4 export: what each channel caused, next to what last-click gave it. It installs nothing, so it runs on top of Wicked Reports or any tool above.
€99 a read
First finding free
Wicked Reports and Causality Engine, fact by fact · Every tool we track, on every fact
Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
Wicked Reports and its alternatives, side by side.
Every value links to the page it was read from. “Not stated” means we could not find it on the vendor's pages, not that the feature is missing.
Scroll the table sideways for every column.
What Wicked Reports does well
- Built for high-ticket DTC and info-product brands tracking long sales cycles.
- Offers multi-touch attribution. Source
- Server-side tracking or conversion APIs. Source
- Native integrations with Shopify, WooCommerce, BigCommerce and Amazon. Source
- Self-serve sign-up, without a demo or a sales call. Source
- Free trial or plan: No free trial stated; 3x guarantee offered instead. Source
Where Wicked Reports may not fit
Each line is from Wicked Reports's own pages.
- Priced on your revenue, according to its pricing page. Source
- Billing: Monthly subscription; 6- or 12-month commitment periods may apply. Source
- Refunds: Fees are non-refundable. Source
- Free trial or plan: No free trial stated; 3x guarantee offered instead. Source
- Needs its own pixel, tag or SDK on your site. Source
Questions about Wicked Reports alternatives
What are the alternatives to Wicked Reports?
Among the tools we track, the closest to Wicked Reports are Eyk, Ruler Analytics, Northbeam, Admetrics and ThoughtMetric. Self-serve sign-up: Eyk and ThoughtMetric. Marketing mix modelling: Ruler Analytics, Northbeam and Admetrics. Incrementality or lift tests: Ruler Analytics and Northbeam.Do I have to stop using Wicked Reports to use Causality Engine?
No. Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too.How does Wicked Reports' price compare with Causality Engine's?
Wicked Reports' pricing page lists $499/mo. Causality Engine is €99 once per read, excl. VAT, or Pro at €299 a month.Source: wickedreports.com/pricing, read .Can I try Wicked Reports for free?
What Wicked Reports states: No free trial stated; 3x guarantee offered instead.Source: wickedreports.com/blog/answers-frequently-asked-questions, read .Does Wicked Reports need a pixel or tracking script?
Yes, according to help.wickedreports.com. The alternatives listed here each need one too.Source: help.wickedreports.com/complete-guide-to-installing-and-testing-the-wicked-reports-tracking-code, read .
Keep reading
Four named Dutch brands and our own store, with the figures they let us publish: the case studies.
GA4 export uploadNo pixel1–2 minutes to a first read30-day refund, no questions asked
Your platforms guess.
We run the math.
Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.
The free finding runs in your browser. Your file never leaves it. The full read is €99, refundable within 30 days, no questions asked. Prices exclude VAT.