Switch from Wicked Reports to Causality Engine
Wicked Reports uses click-based multi-touch attribution. Causality Engine uses causal inference on your GA4 export. There is nothing to migrate: the first read takes 1 to 2 minutes, and you can run both side by side.
€99 once, excl. VAT. Keep Wicked Reports running while you compare.
Wicked Reports and Causality Engine, side by side.
Short answer: Keep Wicked Reports. Causality Engine is not a replacement for it: it installs nothing and reads the GA4 export you already have, so it adds a read of what each channel caused on top of Wicked Reports' click-based multi-touch attribution, for €99.
Scroll the table sideways for every column.
| Compared on | Causality EngineThe layer on top | Wicked ReportsMulti-touch attribution for high-LTV brands |
|---|---|---|
| Compatible with Causality Engine | It is the layerReads your GA4 export | YesKeep Wicked Reports, add the read |
| Pay once, no subscription | Yes€99 per read; Pro at €299 a month is optional | Subscription$499/mo |
| Price stays flat as you grow | Yes€99 a read, whatever your revenue or ad spend | NoPriced on your revenue |
| Money back if it does not help | YesFull refund within 30 days, no questions asked | Fees are non-refundable1 |
| Method | Causal inference on your GA4 export | Click-based multi-touch attribution |
| Starting price | €99 once, excl. VAT | $499/mowickedreports.com/pricing, read |
| Pricing model | €99 per read, or Pro at €299 a month | Measure $499, Scale $699, Maximize $999 a month at up to $2.5M annual revenue, rising with revenue; Enterprise from $4,999 |
| Setup | Upload a GA4 export; results in 1 to 2 minutes | Server-side tracking + cart/CRM integration |
| Best for | Ecommerce brands on GA4 spending on two or more channels | High-ticket DTC and info-product brands tracking long sales cycles |
| How it gets your data | ||
| Needs its own pixel, tag or SDK | NoNothing to install | Yes2 |
| Works with Google Analytics 4 | YesA GA4 export is the input | Not stated |
| Native store integrations | Any store that runs GA4Shopify, WooCommerce, Shopware, Magento or a custom build | Shopify, WooCommerce, BigCommerce, Amazon3 |
| Server-side tracking or conversion APIs | NoIt reads data you already collect | Yes4 |
| What it measures | ||
| Multi-touch attribution | NoCausal attribution: what each channel caused | Yes5 |
| Marketing mix modelling | No | Not stated |
| Incrementality or holdout tests | NoNo test to run | Not stated |
| Post-purchase surveys | No | Not stated |
| How you buy it | ||
| Self-serve sign-up | YesUpload at /start | Yes6 |
| Free trial or free plan | First finding freeThe €99 read is refundable within 30 days | No free trial stated; 3x guarantee offered instead7 |
| Billing terms | None for the readPro is billed monthly, cancel any time | Monthly subscription; 6- or 12-month commitment periods may apply8 |
| Who makes it | ||
| Headquarters | Utrecht, Netherlands | Marblehead, United States9 |
| Founded | 2023 | 201510 |
| States EU data hosting | YesPrimary infrastructure in the EU, per our privacy policy | Not stated |
| What reviewers say | ||
| G2 | Not listed yet | Not stated |
| Capterra | Not listed yet | Not stated |
| Shopify App Store | No appNothing to install | Not stated |
Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too. “Not stated” means we could not find it on the vendor's own pages or listings on 12 October 2026; it does not mean the feature is missing.
Sources, read 12 October 2026
- 1. wickedreports.com/cancellation-refund-policy: “All prepaid fees are non-refundable except as required by applicable law. No refunds or credits will be provided for partial or unused subscription periods.”
- 2. help.wickedreports.com/complete-guide-to-installing-and-testing-the-wicked-reports-tracking-code: “Install this tracking code on every page on every domain you want to track.”
- 3. wickedreports.com/advanced-signal: “Advanced Signal and Conversions API require Shopify, WooCommerce, or other supported Wicked Reports integration.”
- 4. wickedreports.com/pricing: “Advanced Signal (Meta CAPI) (included)”
- 5. wickedreports.com/platform/technology: “Wicked Reports supports first-touch, last-touch, and multi-touch attribution”
- 6. help.wickedreports.com/log-in: “A login email is sent to the email address that you provided on the Wicked payment page while creating your account.”
- 7. wickedreports.com/blog/answers-frequently-asked-questions: “DO YOU OFFER A FREE TRIAL OR GUARANTEE? We back Wicked Reports with our 3x guarantee”
- 8. wickedreports.com/cancellation-refund-policy: “IF YOU CANCEL A MONTHLY SUBSCRIPTION WITH A 6-MONTH OR 12-MONTH COMMITMENT”
- 9. linkedin.com/company/wicked-reports: “Headquarters Marblehead, Massachusetts”
- 10. linkedin.com/company/wicked-reports: “Founded 2015”
Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
How to switch, in five steps.
No cancellation required yet
Keep Wicked Reports running. Causality Engine reads your GA4 CSV export, so nothing conflicts and no data moves between the two.
Upload your GA4 CSV (no integration required)
Export 12 months or more of GA4 data and upload it. Longer reads better. No OAuth, no pixel, no code, no DNS changes. Shopify native is on the roadmap.
Run your first analysis
What each channel caused, next to last-click, with a data-health score on each, 1 to 2 minutes after the upload. Compare it with what Wicked Reports was telling you.
Evaluate side by side
Run both for a month and compare them channel by channel. Where they disagree is where a budget decision is at stake.
Cancel Wicked Reports when ready
Only if the side-by-side says you should. Nothing in Causality Engine depends on Wicked Reports being gone.
Keep reading
Four named Dutch brands and our own store, with the figures they let us publish: the case studies.
GA4 export uploadNo pixel1–2 minutes to a first read30-day refund, no questions asked
Your platforms guess.
We run the math.
Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.
The free finding runs in your browser. Your file never leaves it. The full read is €99, refundable within 30 days, no questions asked. Prices exclude VAT.
Rather talk first? Book a 30-minute call.