Wicked Reports vs Causality Engine
Side-by-side comparison of multi-touch attribution for high-ltv brands vs upload your ga4 csv, see what actually works in 5-10 minutes. Updated for 2026.
| Wicked Reports | Causality EngineYou are here | |
|---|---|---|
| Starting price | $495/mo | €99 one-time |
| Pricing model | Order-volume tiers ($495–$1,795+/mo) | €99 one-time or €299/mo Pro |
| Methodology | Click-based multi-touch attribution | causal inference |
| Setup time | 1–2 weeks (pixel + cart integration) | 5–10 minutes (GA4 CSV upload) |
| Pixel required? | Yes | No |
| Measures incrementality? | No | Yes, causal inference |
| iOS 14.5+ resilient? | No, pixel-dependent | Yes, aggregate data |
| Developer required? | Usually | No |
| Contract required? | Often | No, cancel anytime |
| Time to first insight | 1–2 weeks (pixel + cart integration) | Minutes |
| Best for | High-ticket DTC and info-product brands tracking long sales cycles | Any ecommerce brand using GA4, frustrated with platform-reported attribution |
See the difference on your own data
Upload your GA4 CSV · 5–10 min insights · €99 · Full refund
Where Wicked Reports falls short
- Click-only attribution misses view-through impact
- Order-volume pricing punishes growth
- Pixel + cart integration is a multi-week setup
- Correlation not causation
Why brands choose Causality Engine instead
- No pixel or cart integration needed
- Flat pricing that doesn't punish growth
- Causal inference proves what actually drove the sale
- GA4 CSV upload, results in 5–10 minutes
Try it risk-free for €99
One-time analysis. No subscription. See your true channel-level ROAS in minutes. Full refund if you don't see the value.
“We discovered 34% of our revenue was hidden by last-click. CE found it in minutes.”
Maarten V., OFFFTRACK
“€47K/month our dashboards never showed. We reallocated budget the same week.”
Simone K., The Two Sisters
Last-click guesses.We run the math.
Causal attribution for Shopify brands. Upload your GA4 export, see which channels really drove revenue in 5–10 minutes. €99, pay-per-use. Pro at €299/mo when you want it continuous.
The math behind your marketing.
Built for Ecommerce brands using GA4.
Product
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