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Looking for a Recast alternative?

Recast uses Bayesian marketing mix modeling and is best for brands wanting Bayesian MMM with longer historical analysis. Below are the closest alternatives among the 65 tools we track: what each is built for, what it offers and what it costs, with the page we read every price from.

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The alternatives to Recast, with their prices.

We make Causality Engine, so read this as a vendor's page: ours is listed last, and every fact about the others links to their own page.

Short answer: Among the tools we track, the closest to Recast are Prescient AI, Lifesight, Rockerbox, Billy Grace and Funnel.io. Marketing mix modelling: Prescient AI, Lifesight, Rockerbox, Billy Grace and Funnel.io. Incrementality or lift tests: Lifesight, Rockerbox, Billy Grace and Funnel.io. No pixel or SDK of their own: Prescient AI and Lifesight. If you would rather keep Recast, Causality Engine runs alongside it: a read of what each channel caused, from the GA4 export you already have, for €99.

  • Prescient AI

    ML-based media mix modeling. Best for brands wanting ML-driven budget allocation.

    quote only

    prescientai.com/pricing, read

  • Lifesight

    Causal MMM, geo-lift tests and calibrated attribution. Best for mid-sized to enterprise brands spending across many channels.

    quote only

  • Rockerbox

    Multi-touch attribution, MMM and control-group incrementality testing. Best for omnichannel brands with offline spend.

    quote only

  • Billy Grace

    First-party pixel and MTA combined with MMM. Best for companies with €15k+ monthly ad spend and 300+ conversions.

    €499/mo

    billygrace.com/pricing, read

  • Funnel.io

    Data hub + optional Measure add-on (MMM / MTA / incrementality). Best for enterprise teams centralizing marketing data, that also want measurement.

    $300/mo

    funnel.io/pricing, read

  • Causality Engine · runs alongside Recast

    Causal inference on your GA4 export: what each channel caused, next to what last-click gave it. It installs nothing, so it runs on top of Recast or any tool above.

    €99 a read

    First finding free

Recast and Causality Engine, fact by fact · Every tool we track, on every fact

Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.

Recast and its alternatives, side by side.

Every value links to the page it was read from. “Not stated” means we could not find it on the vendor's pages, not that the feature is missing.

Scroll the table sideways for every column.

Recast and its 5 closest alternatives compared on starting price, billing, what each measures, whether it needs its own pixel, and how it is bought. Each cell links to the page it was read from.
ToolStarting priceBillingMulti-touchMMMLift testsOwn pixel or SDKSelf-serveFree trial or planHQ
Recastquote onlyNot statedNot statedYesYesNoNoDemo onlyNew York, United States
Prescient AIquote onlyAnnualNoYesNot statedNoNoDemo only (no free trial or free plan mentioned)Not stated
Lifesightquote onlyAnnualNot statedYesYesNoNoDemo onlyNew York, United States
Rockerboxquote onlyAnnual (12-month term, auto-renews)YesYesYesYesNoDemo onlyNew York, United States
Billy Grace€499/moAnnual (12-month minimum, auto-renews)YesYesYesYesNoDemo onlyAmsterdam, Netherlands
Funnel.io$300/moAnnualYesYesYesNoNot statedFree trial on request via sales; not on pricing pageStockholm, Sweden

What Recast does well

  • Built for brands wanting Bayesian MMM with longer historical analysis.
  • Offers marketing mix modelling and incrementality or lift tests. Source

Where Recast may not fit

Each line is from Recast's own pages.

  • No public price: it is quoted through sales.
  • No self-serve sign-up: you start through a demo or a sales call. Source
  • Free trial or plan: Demo only. Source

Questions about Recast alternatives

  • What are the alternatives to Recast?
    Among the tools we track, the closest to Recast are Prescient AI, Lifesight, Rockerbox, Billy Grace and Funnel.io. Marketing mix modelling: Prescient AI, Lifesight, Rockerbox, Billy Grace and Funnel.io. Incrementality or lift tests: Lifesight, Rockerbox, Billy Grace and Funnel.io. No pixel or SDK of their own: Prescient AI and Lifesight.
  • Do I have to stop using Recast to use Causality Engine?
    No. Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too.
  • Can I try Recast for free?
    What Recast states: Demo only.Source: getrecast.com/demo-request, read .
  • Does Recast need a pixel or tracking script?
    No, according to getrecast.com. Of the alternatives listed here, Prescient AI and Lifesight need none of their own.Source: getrecast.com/understanding-the-enigma-of-marketing-mix-modeling-mmm-without-tracking, read .

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