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Prescient AI vs Causality Engine

Prescient AI is best for brands wanting ML-driven budget allocation. Choose Causality Engine when you need a defensible per-channel read before a budget decision, from the GA4 export you already have.

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€99 once, excl. VAT. Keep Prescient AI; use us as the causal second opinion.

Side by side. Every fact sourced.

Short answer: Keep Prescient AI. Causality Engine is not a replacement for it: it installs nothing and reads the GA4 export you already have, so it adds a read of what each channel caused on top of Prescient AI's ML-based media mix modeling, for €99.

Scroll the table sideways for every column.

Causality Engine compared with Prescient AI: data, measurement, buying, company and reviews. Vendor facts read 12 October 2026, each with its source below the table.
Compared onCausality EngineThe layer on topPrescient AIAI-powered media mix optimization
Compatible with Causality EngineIt is the layerReads your GA4 exportYesKeep Prescient AI, add the read
Pay once, no subscriptionYes€99 per read; Pro at €299 a month is optionalNo public priceQuoted through sales
Price stays flat as you growYes€99 a read, whatever your revenue or ad spendNot stated
Money back if it does not helpYesFull refund within 30 days, no questions askedFees are non-refundable1
MethodCausal inference on your GA4 exportML-based media mix modeling
Starting price€99 once, excl. VATCustom (quote)prescientai.com/pricing, read
Pricing model€99 per read, or Pro at €299 a monthSMB, Growth and Enterprise tiers by business size, adjusted for the number of sales channels, on annual contracts; built for brands spending $100K+ a month on advertising; quoted via demo, no public price
SetupUpload a GA4 export; results in 1 to 2 minutes1 to 2 weeks
Best forEcommerce brands on GA4 spending on two or more channelsBrands wanting ML-driven budget allocation
How it gets your data
Needs its own pixel, tag or SDKNoNothing to installNo2
Works with Google Analytics 4YesA GA4 export is the inputYes3
Native store integrationsAny store that runs GA4Shopify, WooCommerce, Shopware, Magento or a custom buildShopify, BigCommerce, Salesforce Commerce Cloud, Amazon4
Server-side tracking or conversion APIsNoIt reads data you already collectNot stated
What it measures
Multi-touch attributionNoCausal attribution: what each channel causedNo5
Marketing mix modellingNoYes6
Incrementality or holdout testsNoNo test to runNot stated
Post-purchase surveysNoNot stated
How you buy it
Self-serve sign-upYesUpload at /startNo7
Free trial or free planFirst finding freeThe €99 read is refundable within 30 daysDemo only (no free trial or free plan mentioned)8
Billing termsNone for the readPro is billed monthly, cancel any timeAnnual9
Who makes it
HeadquartersUtrecht, NetherlandsNot stated
Founded2023Not stated
States EU data hostingYesPrimary infrastructure in the EU, per our privacy policyNot stated
What reviewers say
G2Not listed yetNot stated
CapterraNot listed yetNot stated
Shopify App StoreNo appNothing to installNot stated

Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too. “Not stated” means we could not find it on the vendor's own pages or listings on 12 October 2026; it does not mean the feature is missing.

Sources, read 12 October 2026

  1. 1. prescientai.com/legal/terms-of-service: “You shall pay Company the Fees set forth in an Order, which are non-creditable and non-refundable.”
  2. 2. prescientai.com/how-were-different: “We built for a world where marketers need measurement that doesn't depend on pixels, cookies, or platform self-reporting.”
  3. 3. prescientai.com/integrations/google-analytics: “Google Analytics Fully Available Connect GA4 web analytics for site traffic, conversion, and user behavior data.”
  4. 4. prescientai.com/integrations: “BigCommerce Connect BigCommerce store revenue and order data for DTC sales measurement in your Marketing Mix Model.”
  5. 5. prescientai.com/how-were-different: “Prescient built our Marketing Mix Model from the ground up using proprietary neural networks. It's all we do, and the math is better.”
  6. 6. prescientai.com/how-were-different: “Prescient's Marketing Mix Model is built from the ground up on proprietary neural networks and machine learning”
  7. 7. prescientai.com/pricing: “Book a demo and we'll walk through a proposal tailored to your business.”
  8. 8. prescientai.com/pricing: “See your custom proposal Tell us about your channels, spend, and goals. … Book a demo No commitment to buy”
  9. 9. prescientai.com/pricing: “What's the contract structure? Annual contracts.”

Every tool we track, on every fact · The same facts as JSON

Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.

Where Prescient AI falls short

  • ML black box methodology
  • Marketing mix modelling needs a long spend history before its estimates settle
  • No true causal inference
  • Expensive for mid-market

What Causality Engine does differently

  • No pixel and no tag. It reads the GA4 export you already have.
  • What each channel caused, next to what last-click gave it, with a data-health score on every channel.
  • The first number 1 to 2 minutes after the upload, on whatever GA4 history you export; 12 months or more reads best.
  • €99 once, excl. VAT. Pro is €299 a month, billed monthly, cancel any time.
  • Full refund within 30 days, no questions asked. You keep the read.

Prescient AI and Causality Engine: questions

  • What does Prescient AI cost?
    Prescient AI publishes no price: it is quoted through sales.
  • How does Prescient AI measure, and how does Causality Engine?
    Prescient AI: ML-based media mix modeling. Causality Engine: causal inference on your GA4 export, showing what each channel caused next to what last-click gave it.
  • Does Prescient AI need a pixel or tracking script?
    No, according to prescientai.com. Causality Engine needs none: nothing to install.Source: prescientai.com/how-were-different, read .
  • What does Causality Engine cost?
    The first finding is free and runs in your browser before any signup. The full read is €99 once, excl. VAT, refundable within 30 days, no questions asked. Pro is €299 a month, billed monthly, cancel any time. The price does not rise with revenue, ad spend, orders or traffic.
  • Can I use Causality Engine together with Prescient AI?
    Yes. Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too.

Keep reading

Four named Dutch brands and our own store, with the figures they let us publish: the case studies.

GA4 export uploadNo pixel1–2 minutes to a first read30-day refund, no questions asked

Your platforms guess.
We run the math.

Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.

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The free finding runs in your browser. Your file never leaves it. The full read is €99, refundable within 30 days, no questions asked. Prices exclude VAT.