Funnel.io vs Causality Engine
Side-by-side comparison of marketing data hub and automation vs causal inference for shopify attribution. Updated for 2026.
| Funnel.io | Causality EngineYou are here | |
|---|---|---|
| Starting price | $380/mo | €99 one-time |
| Pricing model | Tiered ($380–$1,080+/mo) | €99 one-time or $299/mo Pro |
| Methodology | Data aggregation and normalization (no attribution) | causal inference |
| Setup time | 1–2 weeks | 2 minutes |
| Pixel required? | No | No |
| Best for | Enterprise teams centralizing marketing data for BI | Shopify DTC brands wanting true incrementality measurement |
Where Funnel.io falls short
- Data hub only — no attribution or measurement
- Expensive for what is essentially ETL
- Still requires separate attribution solution
- Reports what happened but not what caused it
Why brands choose Causality Engine instead
- Attribution and measurement built in
- Answers 'why' not just 'what'
- Single tool instead of data hub + attribution
- Causal insights at a fraction of the cost
Try it risk-free for €99
One-time analysis. No subscription. See your true channel-level ROAS in minutes. Full refund if you don't see the value.
“Finally stopped arguing with our agency about which numbers are real.”
Founder, Beauty Brand
“Discovered €47K/month our dashboards never showed.”
CMO, Fashion Brand
No pixel required2-minute setupGDPR compliantFull refund guarantee
Stop guessing.Start knowing.
See which channels actually drive your revenue. Confidence-scored results in minutes — not months. Full refund if you don't see the value.
Based in the Netherlands
|KVK: 92226892
|VAT: NL865944039B01
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