Funnel.io vs Causality Engine
Side-by-side comparison of marketing data hub with an optional measurement add-on vs upload your ga4 csv, see what actually works in 5-10 minutes. Updated for 2026.
| Feature | Funnel.io | Causality EngineYou are here |
|---|---|---|
| Starting price | $300/mo | €99 one-time |
| Pricing model | Starter $300/mo, Business $600/mo (billed annually); attribution is a paid add-on, Funnel Measure Digital Measurement from $2,250/mo at $500K–$1M ad spend | €99 one-time or €299/mo Pro |
| Methodology | Data hub + optional Measure add-on (MMM / MTA / incrementality) | causal inference |
| Setup time | Connector-based setup (no pixel) | 5–10 minutes (GA4 CSV upload) |
| Pixel required? | No | No |
| Measures incrementality? | No | Yes, causal inference |
| iOS 14.5+ resilient? | Partial | Yes, aggregate data |
| Developer required? | Usually | No |
| Contract required? | Often | No, cancel anytime |
| Time to first insight | Connector-based setup (no pixel) | Minutes |
| Best for | Enterprise teams centralizing marketing data, that also want measurement | Any ecommerce brand using GA4, frustrated with platform-reported attribution |
Pricing verified from Funnel.io's pricing page (2026-09-08). Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
See the difference on your own data
Upload your GA4 CSV · 5–10 min insights · €99 · Full refund
Where Funnel.io falls short
- Attribution/measurement (Funnel Measure) is a paid add-on, not in the base plan
- At $500K–$1M ad spend, Digital Measurement adds $2,250/mo on top of the base plan
- Base plans billed annually
- Measurement is quote-only on Business and Enterprise
Why brands choose Causality Engine instead
- Causal measurement built in, not a paid add-on
- One-time €99 read vs a base plan plus $2,250/mo Measure
- Answers 'why', not just data plumbing
- GA4 CSV upload, no connector setup
Try it risk-free for €99
One-time analysis. No subscription. See your true channel-level ROAS in minutes. Full refund if you don't see the value.
“We discovered 34% of our revenue was hidden by last-click. CE found it in minutes.”
Maarten V., OFFFTRACK
“€47K/month our dashboards never showed. We reallocated budget the same week.”
Simone K., The Two Sisters
Last-click guesses.We run the math.
Causal attribution for ecommerce brands. Watch the model work on a sample store first, then upload your GA4 export and see which channels really drove revenue in 5–10 minutes. €99, pay-per-use. Pro at €299/mo when you want it continuous.
No signup for the demo. Book a 20-min call or compare plans.