Funnel.io vs Causality Engine
Side-by-side comparison of marketing data hub and automation vs upload your ga4 csv, see what actually works in 5-10 minutes. Updated for 2026.
| Funnel.io | Causality EngineYou are here | |
|---|---|---|
| Starting price | $380/mo | €99 one-time |
| Pricing model | Tiered ($380–$1,080+/mo) | €99 one-time or €299/mo Pro |
| Methodology | Data aggregation and normalization (no attribution) | causal inference |
| Setup time | 1–2 weeks | 5–10 minutes (GA4 CSV upload) |
| Pixel required? | No | No |
| Measures incrementality? | No | Yes, causal inference |
| iOS 14.5+ resilient? | Partial | Yes, aggregate data |
| Developer required? | Usually | No |
| Contract required? | Often | No, cancel anytime |
| Time to first insight | 1–2 weeks | Minutes |
| Best for | Enterprise teams centralizing marketing data for BI | Any ecommerce brand using GA4, frustrated with platform-reported attribution |
See the difference on your own data
Upload your GA4 CSV · 5–10 min insights · €99 · Full refund
Where Funnel.io falls short
- Data hub only, no attribution or measurement
- Expensive for what is essentially ETL
- Still requires separate attribution solution
- Reports what happened but not what caused it
Why brands choose Causality Engine instead
- Attribution and measurement built in
- Answers 'why' not just 'what'
- Single tool instead of data hub + attribution
- Causal insights at a fraction of the cost
Try it risk-free for €99
One-time analysis. No subscription. See your true channel-level ROAS in minutes. Full refund if you don't see the value.
“We discovered 34% of our revenue was hidden by last-click. CE found it in minutes.”
Maarten V., OFFFTRACK
“€47K/month our dashboards never showed. We reallocated budget the same week.”
Simone K., The Two Sisters
Last-click guesses.We run the math.
Causal attribution for Shopify brands. Upload your GA4 export, see which channels really drove revenue in 5–10 minutes. €99, pay-per-use. Pro at €299/mo when you want it continuous.
The math behind your marketing.
Built for Ecommerce brands using GA4.
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