Funnel.io vs Causality Engine
Funnel.io is best for enterprise teams centralizing marketing data, that also want measurement. Choose Causality Engine when you need a defensible per-channel read before a budget decision, from the GA4 export you already have.
€99 once, excl. VAT. Keep Funnel.io; use us as the causal second opinion.
Side by side. From each vendor's own pages.
| Compared on | Funnel.io | Causality Engine |
|---|---|---|
| Starting price | $300/mofunnel.io/pricing, read | €99 one-timeExcl. VAT |
| Pricing model | Starter $300/mo, Business $600/mo (billed annually); attribution is a paid add-on, Funnel Measure Digital Measurement from $2,250/mo at $500K–$1M ad spend | €99 per read, or Pro at €299 a month |
| Methodology | Data hub + optional Measure add-on (MMM / MTA / incrementality) | Causal inference on a GA4 export |
| Setup | Connector-based setup (no pixel) | GA4 export upload, about 2 minutes |
| Pixel required | No | No |
| Best for | Enterprise teams centralizing marketing data, that also want measurement | Ecommerce brands on GA4 that need a defensible per-channel read before a budget decision |
Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
Where Funnel.io falls short
- Attribution/measurement (Funnel Measure) is a paid add-on, not in the base plan
- At $500K–$1M ad spend, Digital Measurement adds $2,250/mo on top of the base plan
- Base plans billed annually
- Measurement is quote-only on Business and Enterprise
What Causality Engine does differently
- No pixel and no tag. It reads the GA4 export you already have.
- What each channel caused, next to what last-click gave it, with a data-health score on every channel.
- The first number 1–2 minutes after the upload, on whatever GA4 history you export; 12 months or more reads best.
- €99 once, excl. VAT. Pro is €299 a month, billed monthly, cancel any time.
- Full refund within 30 days, no questions asked. You keep the read.
Keep reading
Four named Dutch brands and our own store, with the figures they let us publish: the case studies.
GA4 export uploadNo pixel1–2 minutes to a first read30-day refund, no questions asked
Your platforms guess.
We run the math.
Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.
Free, in your browser: your file is not uploaded. The full read is €99, refundable within 30 days. Prices exclude VAT.
Or book a 30-min call.