Looking for a Funnel.io alternative?
Funnel.io uses data hub + optional measure add-on (mmm / mta / incrementality). Causality Engine asks a different question: upload your GA4 CSV export and our proprietary causal-inference model tells you which channels actually drove revenue, not just which ones were present at the click. €99 to start. 5–10 minute insights. No pixel.
Funnel.io starts at
Starter $300/mo, Business $600/mo (billed annually); attribution is a paid add-on, Funnel Measure Digital Measurement from $2,250/mo at $500K–$1M ad spend. Causality Engine starts at €99 one-time. Upload your GA4 CSV. No subscription. No platform integration required.
| Funnel.io | Causality Engine | |
|---|---|---|
| Price | $300/mo | €99 one-time |
| Method | Data hub + optional Measure add-on (MMM / MTA / incrementality) | Causal inference |
| Setup | Connector-based setup (no pixel) | 2 minutes |
| Pixel? | No | No |
| Proves causation? | No | Yes |
Pricing verified from Funnel.io's pricing page, 2026-09-08. Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
Why brands switch from Funnel.io
- Attribution/measurement (Funnel Measure) is a paid add-on, not in the base plan
- At $500K–$1M ad spend, Digital Measurement adds $2,250/mo on top of the base plan
- Base plans billed annually
- Measurement is quote-only on Business and Enterprise
What Causality Engine does differently
- Causal measurement built in, not a paid add-on
- One-time €99 read vs a base plan plus $2,250/mo Measure
- Answers 'why', not just data plumbing
- GA4 CSV upload, no connector setup
Watch the model work. Then run it on your data for €99.
The interactive demo runs the real causal model on a sample store, no signup. Your own read is €99, once, no subscription, full refund if you don't see the value.
“We discovered 34% of our revenue was hidden by last-click. CE found it in minutes.”
Maarten V., OFFFTRACK
“€47K/month our dashboards never showed. We reallocated budget the same week.”
Simone K., The Two Sisters
Last-click guesses.We run the math.
Causal attribution for ecommerce brands. Watch the model work on a sample store first, then upload your GA4 export and see which channels really drove revenue in 5–10 minutes. €99, pay-per-use. Pro at €299/mo when you want it continuous.
No signup for the demo. Book a 20-min call or compare plans.