Looking for a Funnel.io alternative?
Funnel.io uses data hub + optional Measure add-on (MMM / MTA / incrementality) and is best for enterprise teams centralizing marketing data, that also want measurement. Below are the closest alternatives among the 65 tools we track: what each is built for, what it offers and what it costs, with the page we read every price from.
€99 once, excl. VAT. Keep Funnel.io; use us as the causal second opinion.
The alternatives to Funnel.io, with their prices.
We make Causality Engine, so read this as a vendor's page: ours is listed last, and every fact about the others links to their own page.
Short answer: Among the tools we track, the closest to Funnel.io are Rockerbox, Lifesight, Klar, Billy Grace and Fospha. Marketing mix modelling: Rockerbox, Lifesight, Klar, Billy Grace and Fospha. Incrementality or lift tests: Rockerbox, Lifesight, Klar, Billy Grace and Fospha. No pixel or SDK of their own: Lifesight and Fospha. If you would rather keep Funnel.io, Causality Engine runs alongside it: a read of what each channel caused, from the GA4 export you already have, for €99.
Multi-touch attribution, MMM and control-group incrementality testing. Best for omnichannel brands with offline spend.
quote only
Causal MMM, geo-lift tests and calibrated attribution. Best for mid-sized to enterprise brands spending across many channels.
quote only
Pixel-based MTA, MMM and geo tests. Best for eCommerce brands with at least €1M annual net revenue.
€200/mo
getklar.com/pricing, readFirst-party pixel and MTA combined with MMM. Best for companies with €15k+ monthly ad spend and 300+ conversions.
€499/mo
billygrace.com/pricing, readImpression-based MMM + MTA hybrid. Best for enterprise DTC brands wanting impression-level measurement.
quote only
fospha.com/pricing, readCausality Engine · runs alongside Funnel.io
Causal inference on your GA4 export: what each channel caused, next to what last-click gave it. It installs nothing, so it runs on top of Funnel.io or any tool above.
€99 a read
First finding free
Funnel.io and Causality Engine, fact by fact · Every tool we track, on every fact
Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
Funnel.io and its alternatives, side by side.
Every value links to the page it was read from. “Not stated” means we could not find it on the vendor's pages, not that the feature is missing.
Scroll the table sideways for every column.
| Tool | Starting price | Billing | Multi-touch | MMM | Lift tests | Own pixel or SDK | Self-serve | Free trial or plan | HQ |
|---|---|---|---|---|---|---|---|---|---|
| Funnel.io | $300/mo | Annual | Yes | Yes | Yes | No | Not stated | Free trial on request via sales; not on pricing page | Stockholm, Sweden |
| Rockerbox | quote only | Annual (12-month term, auto-renews) | Yes | Yes | Yes | Yes | No | Demo only | New York, United States |
| Lifesight | quote only | Annual | Not stated | Yes | Yes | No | No | Demo only | New York, United States |
| Klar | €200/mo | Monthly or annual | Yes | Yes | Yes | Yes | Not stated | 14-day free trial | Munich, Germany |
| Billy Grace | €499/mo | Annual (12-month minimum, auto-renews) | Yes | Yes | Yes | Yes | No | Demo only | Amsterdam, Netherlands |
| Fospha | quote only | Not stated | Yes | Yes | Yes | No | No | Demo only (no free trial or free plan mentioned) | Austin, United States |
What Funnel.io does well
- Built for enterprise teams centralizing marketing data, that also want measurement.
- Offers multi-touch attribution, marketing mix modelling and incrementality or lift tests. Source
- Server-side tracking or conversion APIs. Source
- Free trial or plan: Free trial on request via sales; not on pricing page. Source
- States that data can be hosted in the EU. Source
- Rated 4.7 stars from 19 reviews on Capterra. Source
Where Funnel.io may not fit
Each line is from Funnel.io's own pages.
Questions about Funnel.io alternatives
What are the alternatives to Funnel.io?
Among the tools we track, the closest to Funnel.io are Rockerbox, Lifesight, Klar, Billy Grace and Fospha. Marketing mix modelling: Rockerbox, Lifesight, Klar, Billy Grace and Fospha. Incrementality or lift tests: Rockerbox, Lifesight, Klar, Billy Grace and Fospha. No pixel or SDK of their own: Lifesight and Fospha.Do I have to stop using Funnel.io to use Causality Engine?
No. Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too.How does Funnel.io's price compare with Causality Engine's?
Funnel.io's pricing page lists $300/mo. Causality Engine is €99 once per read, excl. VAT, or Pro at €299 a month.Source: funnel.io/pricing, read .Can I try Funnel.io for free?
What Funnel.io states: Free trial on request via sales; not on pricing page.Source: funnel.io/all-data-sources, read .
Keep reading
Four named Dutch brands and our own store, with the figures they let us publish: the case studies.
GA4 export uploadNo pixel1–2 minutes to a first read30-day refund, no questions asked
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Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.
The free finding runs in your browser. Your file never leaves it. The full read is €99, refundable within 30 days, no questions asked. Prices exclude VAT.