Switch from Funnel.io to Causality Engine
Funnel.io uses data hub + optional Measure add-on (MMM / MTA / incrementality). Causality Engine uses causal inference on your GA4 export. There is nothing to migrate: the first read takes 1 to 2 minutes, and you can run both side by side.
€99 once, excl. VAT. Keep Funnel.io running while you compare.
What Funnel.io's terms say, before you leave.
Short answer: there is nothing to migrate. Keep Funnel.io running, upload your GA4 export, and compare the two for a month. Cancel only if the comparison says so, on the terms below.
- Contract
- Annualfunnel.io/pricing, read
- Refunds
- Fees are non-refundablefunnel.io/general-terms-and-conditions, read
- Free trial or plan
- Free trial on request via sales; not on pricing pagefunnel.io/all-data-sources, read
- Billing
- Subscription, $300/mofunnel.io/pricing, read
- Price rises with
- your ad spendfunnel.io/pricing, read
Funnel.io and Causality Engine, fact by fact
Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
How to switch, in five steps.
No cancellation required yet
Keep Funnel.io running (its terms: annual). Causality Engine reads your GA4 CSV export, so nothing conflicts and no data moves between the two.
Upload your GA4 CSV (no integration required)
Export 12 months or more of GA4 data and upload it. Longer reads better. No OAuth, no pixel, no code, no DNS changes. Shopify native is on the roadmap.
Run your first analysis
What each channel caused, next to last-click, with a data-health score on each, 1 to 2 minutes after the upload. Compare it with what Funnel.io was telling you.
Evaluate side by side
Run both for a month and compare them channel by channel. Where they disagree is where a budget decision is at stake.
Cancel Funnel.io when ready
Only if the side-by-side says you should. On refunds, Funnel.io states: fees are non-refundable. Nothing in Causality Engine depends on Funnel.io being gone.
What to weigh before you leave Funnel.io
Funnel.io uses data hub + optional Measure add-on (MMM / MTA / incrementality) and is best for enterprise teams centralizing marketing data, that also want measurement. Where it differs from a causal read:
- Attribution/measurement (Funnel Measure) is a paid add-on, not in the base plan
- At $500K to $1M ad spend, Digital Measurement adds $2,250/mo on top of the base plan
- Base plans billed annually
- Measurement is quote-only on Business and Enterprise
Questions about leaving Funnel.io
Can I cancel Funnel.io at any time?
What Funnel.io states: Annual.Source: funnel.io/pricing, read .What does Funnel.io say about refunds?
What Funnel.io states: Fees are non-refundable.Source: funnel.io/general-terms-and-conditions, read .Does Funnel.io have a free trial or plan?
What Funnel.io states: Free trial on request via sales; not on pricing page.Source: funnel.io/all-data-sources, read .Does Funnel.io's price rise as you grow?
Yes. Priced on your ad spend, according to its pricing page. Causality Engine is €99 a read, whatever your revenue or ad spend.Source: funnel.io/pricing, read .Can I run Funnel.io and Causality Engine side by side?
Yes. Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too.
Keep reading
Four named Dutch brands and our own store, with the figures they let us publish: the case studies.
GA4 export uploadNo pixel1–2 minutes to a first read30-day refund, no questions asked
Your platforms guess.
We run the math.
Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.
The free finding runs in your browser. Your file never leaves it. The full read is €99, refundable within 30 days, no questions asked. Prices exclude VAT.