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Switch from Recast to Causality Engine

Recast uses Bayesian marketing mix modeling. Causality Engine uses causal inference on your GA4 export. There is nothing to migrate: the first read takes 1 to 2 minutes, and you can run both side by side.

€99 once, excl. VAT. Keep Recast running while you compare.

What Recast's terms say, before you leave.

Short answer: there is nothing to migrate. Keep Recast running, upload your GA4 export, and compare the two for a month. Cancel only if the comparison says so, on the terms below.

Contract
Not stated on its public pages
Refunds
Not stated on its public pages
Free trial or plan
Demo onlygetrecast.com/demo-request, read
Billing
No public price
Price rises with
Not stated on its public pages

Recast and Causality Engine, fact by fact

Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.

How to switch, in five steps.

  1. No cancellation required yet

    Keep Recast running. Causality Engine reads your GA4 CSV export, so nothing conflicts and no data moves between the two.

  2. Upload your GA4 CSV (no integration required)

    Export 12 months or more of GA4 data and upload it. Longer reads better. No OAuth, no pixel, no code, no DNS changes. Shopify native is on the roadmap.

  3. Run your first analysis

    What each channel caused, next to last-click, with a data-health score on each, 1 to 2 minutes after the upload. Compare it with what Recast was telling you.

  4. Evaluate side by side

    Run both for a month and compare them channel by channel. Where they disagree is where a budget decision is at stake.

  5. Cancel Recast when ready

    Only if the side-by-side says you should. Nothing in Causality Engine depends on Recast being gone.

What to weigh before you leave Recast

Recast uses Bayesian marketing mix modeling and is best for brands wanting Bayesian MMM with longer historical analysis. Where it differs from a causal read:

  • Quote-based subscription built for larger media budgets
  • Outputs lag by weeks
  • Requires significant historical data
  • Strategic not tactical

Questions about leaving Recast

  • Does Recast have a free trial or plan?
    What Recast states: Demo only.Source: getrecast.com/demo-request, read .
  • Can I run Recast and Causality Engine side by side?
    Yes. Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too.

Keep reading

Four named Dutch brands and our own store, with the figures they let us publish: the case studies.

GA4 export uploadNo pixel1–2 minutes to a first read30-day refund, no questions asked

Your platforms guess.
We run the math.

Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.

The free finding runs in your browser. Your file never leaves it. The full read is €99, refundable within 30 days, no questions asked. Prices exclude VAT.