Recast vs Causality Engine
Side-by-side comparison of bayesian mmm for modern marketers vs upload your ga4 csv, see what actually works in 5-10 minutes. Updated for 2026.
| Recast | Causality EngineYou are here | |
|---|---|---|
| Starting price | $2,000/mo | €99 one-time |
| Pricing model | Tiered ($2K–$8K/mo) | €99 one-time or €299/mo Pro |
| Methodology | Bayesian marketing mix modeling | causal inference |
| Setup time | 2–4 weeks | 5–10 minutes (GA4 CSV upload) |
| Pixel required? | No | No |
| Measures incrementality? | No | Yes, causal inference |
| iOS 14.5+ resilient? | Partial | Yes, aggregate data |
| Developer required? | Usually | No |
| Contract required? | Often | No, cancel anytime |
| Time to first insight | 2–4 weeks | Minutes |
| Best for | Brands wanting Bayesian MMM with longer historical analysis | Any ecommerce brand using GA4, frustrated with platform-reported attribution |
See the difference on your own data
Upload your GA4 CSV · 5–10 min insights · €99 · Full refund
Where Recast falls short
- $2K+/mo minimum
- Outputs lag by weeks
- Requires significant historical data
- Strategic not tactical
Why brands choose Causality Engine instead
- 85%+ cheaper
- Real-time results
- Works with 6 months data
- Tactical + strategic insights
Try it risk-free for €99
One-time analysis. No subscription. See your true channel-level ROAS in minutes. Full refund if you don't see the value.
“We discovered 34% of our revenue was hidden by last-click. CE found it in minutes.”
Maarten V., OFFFTRACK
“€47K/month our dashboards never showed. We reallocated budget the same week.”
Simone K., The Two Sisters
Last-click guesses.We run the math.
Causal attribution for Shopify brands. Upload your GA4 export, see which channels really drove revenue in 5–10 minutes. €99, pay-per-use. Pro at €299/mo when you want it continuous.
The math behind your marketing.
Built for Ecommerce brands using GA4.
Product
Causal AttributionIncrementality TestingMarketing Mix ModelingHow It WorksPricingCompare PlansIntegrationsCase StudiesAttribution LibraryResourcesAttribution GuideDTC PlaybookAd Spend CalculatorHave an idea?
© Copyright 2026, Causality Engine
Based in the Netherlands
|KVK: 92226892
|VAT: NL865944039B01