Recast vs Causality Engine
Side-by-side comparison of bayesian mmm for modern marketers vs causal inference for shopify attribution. Updated for 2026.
| Recast | Causality EngineYou are here | |
|---|---|---|
| Starting price | $2,000/mo | €99 one-time |
| Pricing model | Tiered ($2K–$8K/mo) | €99 one-time or $299/mo Pro |
| Methodology | Bayesian marketing mix modeling | causal inference |
| Setup time | 2–4 weeks | 2 minutes |
| Pixel required? | No | No |
| Best for | Brands wanting Bayesian MMM with longer historical analysis | Shopify DTC brands wanting true incrementality measurement |
Where Recast falls short
- $2K+/mo minimum
- Outputs lag by weeks
- Requires significant historical data
- Strategic not tactical
Why brands choose Causality Engine instead
- 85%+ cheaper
- Real-time results
- Works with 6 months data
- Tactical + strategic insights
Try it risk-free for €99
One-time analysis. No subscription. See your true channel-level ROAS in minutes. Full refund if you don't see the value.
“Finally stopped arguing with our agency about which numbers are real.”
Founder, Beauty Brand
“Discovered €47K/month our dashboards never showed.”
CMO, Fashion Brand
No pixel required2-minute setupGDPR compliantFull refund guarantee
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See which channels actually drive your revenue. Confidence-scored results in minutes — not months. Full refund if you don't see the value.
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