Looking for a TrueProfit alternative?
TrueProfit uses profit analytics with pixel-based ad attribution and is best for Shopify businesses tracking net profit. If the question is which channels actually drove revenue, not which ones were present at the click, Causality Engine answers it from the GA4 export you already have. No pixel.
€99 once, excl. VAT. Keep TrueProfit; use us as the causal second opinion.
TrueProfit and Causality Engine, side by side.
Short answer: Keep TrueProfit. Causality Engine is not a replacement for it: it installs nothing and reads the GA4 export you already have, so it adds a read of what each channel caused on top of TrueProfit's profit analytics with pixel-based ad attribution, for €99.
Scroll the table sideways for every column.
| Compared on | Causality EngineThe layer on top | TrueProfitNet profit analytics platform for Shopify |
|---|---|---|
| Compatible with Causality Engine | It is the layerReads your GA4 export | YesKeep TrueProfit, add the read |
| Pay once, no subscription | Yes€99 per read; Pro at €299 a month is optional | Subscription$35/mo |
| Price stays flat as you grow | Yes€99 a read, whatever your revenue or ad spend | NoPriced on your order volume |
| Money back if it does not help | YesFull refund within 30 days, no questions asked | No refunds once a subscription fee is charged1 |
| Method | Causal inference on your GA4 export | Profit analytics with pixel-based ad attribution |
| Starting price | €99 once, excl. VAT | $35/motrueprofit.io/pricing, read |
| Pricing model | €99 per read, or Pro at €299 a month | Four monthly tiers by orders included (Basic $35/300 orders to Enterprise $200/3,500 orders) plus a per-extra-order fee up to a capped surcharge; no yearly plan |
| Setup | Upload a GA4 export; results in 1 to 2 minutes | Shopify app install; enable the TrueProfit Pixel and add URL parameters for attribution |
| Best for | Ecommerce brands on GA4 spending on two or more channels | Shopify businesses tracking net profit |
| How it gets your data | ||
| Needs its own pixel, tag or SDK | NoNothing to install | Yes2 |
| Works with Google Analytics 4 | YesA GA4 export is the input | Not stated |
| Native store integrations | Any store that runs GA4Shopify, WooCommerce, Shopware, Magento or a custom build | Shopify3 |
| Server-side tracking or conversion APIs | NoIt reads data you already collect | Yes4 |
| What it measures | ||
| Multi-touch attribution | NoCausal attribution: what each channel caused | Yes5 |
| Marketing mix modelling | No | Not stated |
| Incrementality or holdout tests | NoNo test to run | Not stated |
| Post-purchase surveys | No | Not stated |
| How you buy it | ||
| Self-serve sign-up | YesUpload at /start | Yes6 |
| Free trial or free plan | First finding freeThe €99 read is refundable within 30 days | 14-day free trial7 |
| Billing terms | None for the readPro is billed monthly, cancel any time | Monthly8 |
| Who makes it | ||
| Headquarters | Utrecht, Netherlands | Ho Chi Minh City, Vietnam9 |
| Founded | 2023 | Not stated |
| States EU data hosting | YesPrimary infrastructure in the EU, per our privacy policy | Not stated |
| What reviewers say | ||
| G2 | Not listed yet | Not stated |
| Capterra | Not listed yet | Not stated |
| Shopify App Store | No appNothing to install | 4.9 stars (915 reviews)10 |
Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too. “Not stated” means we could not find it on the vendor's own pages or listings on 12 October 2026; it does not mean the feature is missing.
Sources, read 12 October 2026
- 1. trueprofit.io/terms-services: “once you have been charged a subscription fee, there are no refunds, partial or in full, for that fee.”
- 2. helpdesk.trueprofit.io/en/articles/11330283-install-trueprofit-pixel-and-set-up-url-parameters: “To start using the Marketing Attribution report, you need to enable tracking for your store.”
- 3. trueprofit.io/about-us: “TrueProfit is a Net Profit Analytics platform for Shopify”
- 4. trueprofit.io/solutions/marketing-attribution: “TrueProfit's cross-channel server-side tracking eliminates any factors that inflate or deflate your ad conversion data”
- 5. trueprofit.io/solutions/marketing-attribution: “TrueProfit's cross-channel data shows how each touchpoint, from the first interest to the final purchase, contributes to your sales.”
- 6. trueprofit.io/pricing: “Basic $35 / month … Start 14 Days Free”
- 7. trueprofit.io/pricing: “Start 14 Days Free”
- 8. trueprofit.io/pricing: “Currently, we don't offer a yearly plan for the TrueProfit app.”
- 9. apps.shopify.com/trueprofit: “FIREAPPS JSC. 22F, Flemington Tower, 182 Le Dai Hanh,, Phu Tho Ward”
- 10. apps.shopify.com/trueprofit: “Rating 4.9 (915)”
Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
Why brands switch from TrueProfit
- Needs its own pixel or tag on the site, and browser privacy controls limit what a pixel can observe
What Causality Engine does differently
- No pixel and no tag. It reads the GA4 export you already have, where TrueProfit needs its own tracking on the store.
- What each channel caused, next to what last-click gave it, with a data-health score on every channel.
- The first number 1 to 2 minutes after the upload, on whatever GA4 history you export; 12 months or more reads best.
- €99 once, excl. VAT. Pro is €299 a month, billed monthly, cancel any time.
- Full refund within 30 days, no questions asked. You keep the read.
Keep reading
Four named Dutch brands and our own store, with the figures they let us publish: the case studies.
GA4 export uploadNo pixel1–2 minutes to a first read30-day refund, no questions asked
Your platforms guess.
We run the math.
Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.
Free, in your browser: your file is not uploaded. The full read is €99, refundable within 30 days. Prices exclude VAT.
Or book a 30-min call.