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Lifetimely vs Causality Engine

Lifetimely is best for understanding customer lifetime value and profit margins. Choose Causality Engine when you need a defensible per-channel read before a budget decision, from the GA4 export you already have.

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€99 once, excl. VAT. Keep Lifetimely; use us as the causal second opinion.

Side by side. Every fact sourced.

Short answer: Keep Lifetimely. Causality Engine is not a replacement for it: it installs nothing and reads the GA4 export you already have, so it adds a read of what each channel caused on top of Lifetimely's cohort analysis + LTV prediction, for €99.

Scroll the table sideways for every column.

Causality Engine compared with Lifetimely: data, measurement, buying, company and reviews. Vendor facts read 12 October 2026, each with its source below the table.
Compared onCausality EngineThe layer on topLifetimelyLTV and profit analytics for Shopify
Compatible with Causality EngineIt is the layerReads your GA4 exportYesKeep Lifetimely, add the read
Pay once, no subscriptionYes€99 per read; Pro at €299 a month is optionalSubscriptionFree plan; paid from $49/mo
Price stays flat as you growYes€99 a read, whatever your revenue or ad spendNoPriced on your order volume
Money back if it does not helpYesFull refund within 30 days, no questions askedAnnual fees are non-refundable1
MethodCausal inference on your GA4 exportCohort analysis + LTV prediction
Starting price€99 once, excl. VATFree plan; paid from $49/moapps.shopify.com/lifetimely-lifetime-value-and-profit-analytics, read
Pricing model€99 per read, or Pro at €299 a monthPriced on monthly Shopify order volume: free up to 50 orders, then S $49 to Unlimited $999 a month
SetupUpload a GA4 export; results in 1 to 2 minutes15 minutes
Best forEcommerce brands on GA4 spending on two or more channelsUnderstanding customer lifetime value and profit margins
How it gets your data
Needs its own pixel, tag or SDKNoNothing to installNo
Works with Google Analytics 4YesA GA4 export is the inputNot stated
Native store integrationsAny store that runs GA4Shopify, WooCommerce, Shopware, Magento or a custom buildShopify, Amazon2
Server-side tracking or conversion APIsNoIt reads data you already collectNot stated
What it measures
Multi-touch attributionNoCausal attribution: what each channel causedNot stated
Marketing mix modellingNoNot stated
Incrementality or holdout testsNoNo test to runNot stated
Post-purchase surveysNoYes3
How you buy it
Self-serve sign-upYesUpload at /startYes4
Free trial or free planFirst finding freeThe €99 read is refundable within 30 daysFree plan (up to 50 orders/month); 14-day free trial on paid plans5
Billing termsNone for the readPro is billed monthly, cancel any timeMonthly6
Who makes it
HeadquartersUtrecht, NetherlandsSingapore, Singapore7
Founded202320198
States EU data hostingYesPrimary infrastructure in the EU, per our privacy policyNot stated
What reviewers say
G2Not listed yetNot stated
CapterraNot listed yetNot stated
Shopify App StoreNo appNothing to install4.9 stars (557 reviews)9

Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too. “Not stated” means we could not find it on the vendor's own pages or listings on 12 October 2026; it does not mean the feature is missing.

Sources, read 12 October 2026

  1. 1. useamp.com/legal: “Except as provided by Shopify or required by applicable law, annual fees are non-refundable, including on cancellation during the term.”
  2. 2. useamp.com/integrations: “Compare Amazon and Shopify sales and customer performance.”
  3. 3. help.useamp.com/article/1048-how-to-add-a-post-purchase-survey-in-shopify: “Lifetimely's post-purchase survey is a powerful way to collect customer attribution data directly from your Shopify thank you page.”
  4. 4. useamp.com/pricing: “Why doesn't S show a Book a Demo button? S is self-service.”
  5. 5. useamp.com/pricing: “Every paid plan (S, M, L, XL, XXL) starts with a 14-day free trial. … Free is for stores doing up to 50 orders/month”
  6. 6. useamp.com/pricing: “XL ($499/mo) goes to 15,000 orders/month with a dedicated account manager.”
  7. 7. useamp.com/legal: “Lifetimely Lifetimely Singapore Pte Ltd (UEN 202235174Z) 90 Eu Tong Sen Street #03-02 Singapore 059811”
  8. 8. linkedin.com/company/lifetimely: “Founded 2019”
  9. 9. apps.shopify.com/lifetimely-lifetime-value-and-profit-analytics: “Rating 4.9 (557)”

Every tool we track, on every fact · The same facts as JSON

Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.

Where Lifetimely falls short

  • LTV/profit only, no channel attribution
  • Built for LTV and profit reporting, not for estimating which channels caused sales
  • Descriptive not prescriptive
  • No causal measurement

What Causality Engine does differently

  • No pixel and no tag. It reads the GA4 export you already have.
  • What each channel caused, next to what last-click gave it, with a data-health score on every channel.
  • The first number 1 to 2 minutes after the upload, on whatever GA4 history you export; 12 months or more reads best.
  • €99 once, excl. VAT. Pro is €299 a month, billed monthly, cancel any time.
  • Full refund within 30 days, no questions asked. You keep the read.

Lifetimely and Causality Engine: questions

  • What does Lifetimely cost?
    Lifetimely's pricing page lists Free plan; paid from $49/mo.Source: apps.shopify.com/lifetimely-lifetime-value-and-profit-analytics, read .
  • Does Lifetimely's price rise as you grow?
    Yes. Priced on your order volume, according to its pricing page. Causality Engine is €99 a read, whatever your revenue or ad spend.Source: apps.shopify.com/lifetimely-lifetime-value-and-profit-analytics, read .
  • How does Lifetimely measure, and how does Causality Engine?
    Lifetimely: Cohort analysis + LTV prediction. Causality Engine: causal inference on your GA4 export, showing what each channel caused next to what last-click gave it.
  • What does Causality Engine cost?
    The first finding is free and runs in your browser before any signup. The full read is €99 once, excl. VAT, refundable within 30 days, no questions asked. Pro is €299 a month, billed monthly, cancel any time. The price does not rise with revenue, ad spend, orders or traffic.
  • Can I use Causality Engine together with Lifetimely?
    Yes. Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too.

Keep reading

Four named Dutch brands and our own store, with the figures they let us publish: the case studies.

GA4 export uploadNo pixel1–2 minutes to a first read30-day refund, no questions asked

Your platforms guess.
We run the math.

Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.

Get your first finding free

The free finding runs in your browser. Your file never leaves it. The full read is €99, refundable within 30 days, no questions asked. Prices exclude VAT.