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Switch from TrueProfit to Causality Engine

TrueProfit uses profit analytics with pixel-based ad attribution. Causality Engine uses causal inference on your GA4 export. There is nothing to migrate: the first read takes 1 to 2 minutes, and you can run both side by side.

Get your first finding freeOr book a 30-min call.

€99 once, excl. VAT. Keep TrueProfit running while you compare.

TrueProfit and Causality Engine, side by side.

Short answer: Keep TrueProfit. Causality Engine is not a replacement for it: it installs nothing and reads the GA4 export you already have, so it adds a read of what each channel caused on top of TrueProfit's profit analytics with pixel-based ad attribution, for €99.

Scroll the table sideways for every column.

Causality Engine compared with TrueProfit: data, measurement, buying, company and reviews. Vendor facts read 12 October 2026, each with its source below the table.
Compared onCausality EngineThe layer on topTrueProfitNet profit analytics platform for Shopify
Compatible with Causality EngineIt is the layerReads your GA4 exportYesKeep TrueProfit, add the read
Pay once, no subscriptionYes€99 per read; Pro at €299 a month is optionalSubscription$35/mo
Price stays flat as you growYes€99 a read, whatever your revenue or ad spendNoPriced on your order volume
Money back if it does not helpYesFull refund within 30 days, no questions askedNo refunds once a subscription fee is charged1
MethodCausal inference on your GA4 exportProfit analytics with pixel-based ad attribution
Starting price€99 once, excl. VAT$35/motrueprofit.io/pricing, read
Pricing model€99 per read, or Pro at €299 a monthFour monthly tiers by orders included (Basic $35/300 orders to Enterprise $200/3,500 orders) plus a per-extra-order fee up to a capped surcharge; no yearly plan
SetupUpload a GA4 export; results in 1 to 2 minutesShopify app install; enable the TrueProfit Pixel and add URL parameters for attribution
Best forEcommerce brands on GA4 spending on two or more channelsShopify businesses tracking net profit
How it gets your data
Needs its own pixel, tag or SDKNoNothing to installYes2
Works with Google Analytics 4YesA GA4 export is the inputNot stated
Native store integrationsAny store that runs GA4Shopify, WooCommerce, Shopware, Magento or a custom buildShopify3
Server-side tracking or conversion APIsNoIt reads data you already collectYes4
What it measures
Multi-touch attributionNoCausal attribution: what each channel causedYes5
Marketing mix modellingNoNot stated
Incrementality or holdout testsNoNo test to runNot stated
Post-purchase surveysNoNot stated
How you buy it
Self-serve sign-upYesUpload at /startYes6
Free trial or free planFirst finding freeThe €99 read is refundable within 30 days14-day free trial7
Billing termsNone for the readPro is billed monthly, cancel any timeMonthly8
Who makes it
HeadquartersUtrecht, NetherlandsHo Chi Minh City, Vietnam9
Founded2023Not stated
States EU data hostingYesPrimary infrastructure in the EU, per our privacy policyNot stated
What reviewers say
G2Not listed yetNot stated
CapterraNot listed yetNot stated
Shopify App StoreNo appNothing to install4.9 stars (915 reviews)10

Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too. “Not stated” means we could not find it on the vendor's own pages or listings on 12 October 2026; it does not mean the feature is missing.

Sources, read 12 October 2026

  1. 1. trueprofit.io/terms-services: “once you have been charged a subscription fee, there are no refunds, partial or in full, for that fee.”
  2. 2. helpdesk.trueprofit.io/en/articles/11330283-install-trueprofit-pixel-and-set-up-url-parameters: “To start using the Marketing Attribution report, you need to enable tracking for your store.”
  3. 3. trueprofit.io/about-us: “TrueProfit is a Net Profit Analytics platform for Shopify”
  4. 4. trueprofit.io/solutions/marketing-attribution: “TrueProfit's cross-channel server-side tracking eliminates any factors that inflate or deflate your ad conversion data”
  5. 5. trueprofit.io/solutions/marketing-attribution: “TrueProfit's cross-channel data shows how each touchpoint, from the first interest to the final purchase, contributes to your sales.”
  6. 6. trueprofit.io/pricing: “Basic $35 / month … Start 14 Days Free”
  7. 7. trueprofit.io/pricing: “Start 14 Days Free”
  8. 8. trueprofit.io/pricing: “Currently, we don't offer a yearly plan for the TrueProfit app.”
  9. 9. apps.shopify.com/trueprofit: “FIREAPPS JSC. 22F, Flemington Tower, 182 Le Dai Hanh,, Phu Tho Ward”
  10. 10. apps.shopify.com/trueprofit: “Rating 4.9 (915)”

Every tool we track, on every fact · The same facts as JSON

Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.

How to switch, in five steps.

  1. No cancellation required yet

    Keep TrueProfit running. Causality Engine reads your GA4 CSV export, so nothing conflicts and no data moves between the two.

  2. Upload your GA4 CSV (no integration required)

    Export 12 months or more of GA4 data and upload it. Longer reads better. No OAuth, no pixel, no code, no DNS changes. Shopify native is on the roadmap.

  3. Run your first analysis

    What each channel caused, next to last-click, with a data-health score on each, 1 to 2 minutes after the upload. Compare it with what TrueProfit was telling you.

  4. Evaluate side by side

    Run both for a month and compare them channel by channel. Where they disagree is where a budget decision is at stake.

  5. Cancel TrueProfit when ready

    Only if the side-by-side says you should. Nothing in Causality Engine depends on TrueProfit being gone.

Keep reading

Four named Dutch brands and our own store, with the figures they let us publish: the case studies.

GA4 export uploadNo pixel1–2 minutes to a first read30-day refund, no questions asked

Your platforms guess.
We run the math.

Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.

Get your first finding free

Free, in your browser: your file is not uploaded. The full read is €99, refundable within 30 days. Prices exclude VAT.
Or book a 30-min call.