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Looking for a Heap Analytics alternative?

Heap Analytics uses auto-capture event tracking + session replay and is best for product teams wanting auto-captured behavioral data. Below are the closest alternatives among the 65 tools we track: what each is built for, what it offers and what it costs, with the page we read every price from.

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The alternatives to Heap Analytics, with their prices.

We make Causality Engine, so read this as a vendor's page: ours is listed last, and every fact about the others links to their own page.

Short answer: Among the tools we track, the closest to Heap Analytics are Amplitude and Mixpanel. Self-serve sign-up: Amplitude and Mixpanel. If you would rather keep Heap Analytics, Causality Engine runs alongside it: a read of what each channel caused, from the GA4 export you already have, for €99.

  • Amplitude

    Event-based product analytics + experimentation. Best for product and growth teams optimizing digital experiences.

    Free plan; Plus from $0

    amplitude.com/pricing, read

  • Mixpanel

    Event-based product analytics. Best for product teams analyzing in-app user behavior.

    Free plan; Growth from $0

    mixpanel.com/pricing, read

  • Causality Engine · runs alongside Heap Analytics

    Causal inference on your GA4 export: what each channel caused, next to what last-click gave it. It installs nothing, so it runs on top of Heap Analytics or any tool above.

    €99 a read

    First finding free

Heap Analytics and Causality Engine, fact by fact · Every tool we track, on every fact

Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.

Heap Analytics and its alternatives, side by side.

Every value links to the page it was read from. “Not stated” means we could not find it on the vendor's pages, not that the feature is missing.

Scroll the table sideways for every column.

Heap Analytics and its 2 closest alternatives compared on starting price, billing, what each measures, whether it needs its own pixel, and how it is bought. Each cell links to the page it was read from.
ToolStarting priceBillingMulti-touchMMMLift testsOwn pixel or SDKSelf-serveFree trial or planHQ
Heap Analyticsfree tierAnnual, invoiced in advance (unless the order form says otherwise)YesNot statedNot statedYesYesFree plan (up to 10k monthly sessions); free trialSan Francisco, United States
AmplitudeFree plan; Plus from $0Monthly or annualYesNot statedNot statedYesYesFree plan (2M events/month, no time limit); no separate free trialSan Francisco, United States
MixpanelFree plan; Growth from $0Monthly or annual (Growth plan); Enterprise on custom termsYesNot statedNot statedYesYesFree plan (free forever, up to 1M events/month)San Francisco, United States

What Heap Analytics does well

  • Built for product teams wanting auto-captured behavioral data.
  • Offers multi-touch attribution. Source
  • Server-side tracking or conversion APIs. Source
  • Native integrations with Shopify. Source
  • Self-serve sign-up, without a demo or a sales call. Source
  • Free trial or plan: Free plan (up to 10k monthly sessions); free trial. Source
  • States that data can be hosted in the EU. Source
  • Rated 4.5 stars from 42 reviews on Capterra. Source

Where Heap Analytics may not fit

Each line is from Heap Analytics's own pages.

  • Billing: Annual, invoiced in advance (unless the order form says otherwise). Source
  • Refunds: Fees are non-refundable. Source
  • Needs its own pixel, tag or SDK on your site. Source

Questions about Heap Analytics alternatives

  • What are the alternatives to Heap Analytics?
    Among the tools we track, the closest to Heap Analytics are Amplitude and Mixpanel. Self-serve sign-up: Amplitude and Mixpanel.
  • Do I have to stop using Heap Analytics to use Causality Engine?
    No. Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too.
  • Can I try Heap Analytics for free?
    What Heap Analytics states: Free plan (up to 10k monthly sessions); free trial.Source: heap.io/pricing, read .
  • Does Heap Analytics need a pixel or tracking script?
    Yes, according to heap.io.Source: heap.io/platform/capture, read .

Keep reading

Four named Dutch brands and our own store, with the figures they let us publish: the case studies.

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The free finding runs in your browser. Your file never leaves it. The full read is €99, refundable within 30 days, no questions asked. Prices exclude VAT.