Heap Analytics vs Causality Engine
Side-by-side comparison of auto-capture product analytics vs causal inference for shopify attribution. Updated for 2026.
| Heap Analytics | Causality EngineYou are here | |
|---|---|---|
| Starting price | Free tier available | €99 one-time |
| Pricing model | Freemium + custom enterprise pricing | €99 one-time or $299/mo Pro |
| Methodology | Auto-capture event tracking + session replay | causal inference |
| Setup time | 30 minutes (snippet install) | 2 minutes |
| Pixel required? | Yes | No |
| Best for | Product teams wanting auto-captured behavioral data | Shopify DTC brands wanting true incrementality measurement |
Where Heap Analytics falls short
- Product analytics not marketing attribution
- Can't measure channel incrementality
- No causal inference for marketing spend
- Tracks behavior but doesn't attribute revenue
Why brands choose Causality Engine instead
- Marketing attribution not product analytics
- Measures channel incrementality
- Causal inference for marketing spend
- Attributes revenue to channels
Try it risk-free for €99
One-time analysis. No subscription. See your true channel-level ROAS in minutes. Full refund if you don't see the value.
“Finally stopped arguing with our agency about which numbers are real.”
Founder, Beauty Brand
“Discovered €47K/month our dashboards never showed.”
CMO, Fashion Brand
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See which channels actually drive your revenue. Confidence-scored results in minutes — not months. Full refund if you don't see the value.
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