Switch from Heap Analytics to Causality Engine
Heap Analytics uses auto-capture event tracking + session replay. Causality Engine uses causal inference on your GA4 export. There is nothing to migrate: the first read takes 1 to 2 minutes, and you can run both side by side.
€99 once, excl. VAT. Keep Heap Analytics running while you compare.
What Heap Analytics' terms say, before you leave.
Short answer: there is nothing to migrate. Keep Heap Analytics running, upload your GA4 export, and compare the two for a month. Cancel only if the comparison says so, on the terms below.
- Contract
- Annual, invoiced in advance (unless the order form says otherwise)heap.io/legal/heap-master-services-agreement, read
- Refunds
- Fees are non-refundableheap.io/legal/heap-master-services-agreement, read
- Free trial or plan
- Free plan (up to 10k monthly sessions); free trialheap.io/pricing, read
- Billing
- Free plan, then paid plansheap.io/pricing, read
- Price rises with
- Not stated on its public pages
Heap Analytics and Causality Engine, fact by fact
Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
How to switch, in five steps.
No cancellation required yet
Keep Heap Analytics running (its terms: annual, invoiced in advance (unless the order form says otherwise)). Causality Engine reads your GA4 CSV export, so nothing conflicts and no data moves between the two.
Upload your GA4 CSV (no integration required)
Export 12 months or more of GA4 data and upload it. Longer reads better. No OAuth, no pixel, no code, no DNS changes. Shopify native is on the roadmap.
Run your first analysis
What each channel caused, next to last-click, with a data-health score on each, 1 to 2 minutes after the upload. Compare it with what Heap Analytics was telling you.
Evaluate side by side
Run both for a month and compare them channel by channel. Where they disagree is where a budget decision is at stake.
Cancel Heap Analytics when ready
Only if the side-by-side says you should. On refunds, Heap Analytics states: fees are non-refundable. Nothing in Causality Engine depends on Heap Analytics being gone.
What to weigh before you leave Heap Analytics
Heap Analytics uses auto-capture event tracking + session replay and is best for product teams wanting auto-captured behavioral data. Where it differs from a causal read:
- Product analytics not marketing attribution
- Reports credit and behaviour, not a counterfactual estimate of what a channel caused
- No causal inference for marketing spend
- Tracks behavior but doesn't attribute revenue
Questions about leaving Heap Analytics
Can I cancel Heap Analytics at any time?
What Heap Analytics states: Annual, invoiced in advance (unless the order form says otherwise).Source: heap.io/legal/heap-master-services-agreement, read .What does Heap Analytics say about refunds?
What Heap Analytics states: Fees are non-refundable.Source: heap.io/legal/heap-master-services-agreement, read .Does Heap Analytics have a free trial or plan?
What Heap Analytics states: Free plan (up to 10k monthly sessions); free trial.Source: heap.io/pricing, read .Can I run Heap Analytics and Causality Engine side by side?
Yes. Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too.
Keep reading
Four named Dutch brands and our own store, with the figures they let us publish: the case studies.
GA4 export uploadNo pixel1–2 minutes to a first read30-day refund, no questions asked
Your platforms guess.
We run the math.
Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.
The free finding runs in your browser. Your file never leaves it. The full read is €99, refundable within 30 days, no questions asked. Prices exclude VAT.