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Looking for a Whatagraph alternative?

Whatagraph uses cross-channel reporting (no attribution modeling) and is best for agencies creating client marketing reports. Below are the closest alternatives among the 65 tools we track: what each is built for, what it offers and what it costs, with the page we read every price from.

€99 once, excl. VAT. Keep Whatagraph; use us as the causal second opinion.

The alternatives to Whatagraph, with their prices.

We make Causality Engine, so read this as a vendor's page: ours is listed last, and every fact about the others links to their own page.

Short answer: Among the tools we track, the closest to Whatagraph are Databox, AgencyAnalytics, TapClicks, HubSpot Marketing and Supermetrics. Self-serve sign-up: Databox, AgencyAnalytics, TapClicks, HubSpot Marketing and Supermetrics. No pixel or SDK of their own: Databox and Supermetrics. If you would rather keep Whatagraph, Causality Engine runs alongside it: a read of what each channel caused, from the GA4 export you already have, for €99.

  • Databox

    KPI dashboarding (no attribution modeling). Best for teams wanting KPI dashboards across multiple data sources.

    Free plan; paid from $71/mo billed annually

    databox.com/pricing, read
  • AgencyAnalytics

    Client reporting dashboards. Best for marketing agencies reporting to multiple clients.

    $20 per client/mo (billed annually)

    agencyanalytics.com/pricing, read
  • TapClicks

    Marketing data connectors and automated reporting. Best for agencies, brands, franchises and media companies.

    quote only

  • HubSpot Marketing

    Contact-based attribution reporting. Best for B2B companies using HubSpot CRM wanting basic attribution.

    Free plan; Starter from $10/mo per seat

    hubspot.com/products/marketing, read
  • Supermetrics

    Data extraction and aggregation (no attribution). Best for marketers pulling data into spreadsheets and BI tools.

    $44/mo

    supermetrics.com/pricing, read
  • Causality Engine · runs alongside Whatagraph

    Causal inference on your GA4 export: what each channel caused, next to what last-click gave it. It installs nothing, so it runs on top of Whatagraph or any tool above.

    €99 a read

    First finding free

Whatagraph and Causality Engine, fact by fact · Every tool we track, on every fact

Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.

Whatagraph and its alternatives, side by side.

Every value links to the page it was read from. “Not stated” means we could not find it on the vendor's pages, not that the feature is missing.

Scroll the table sideways for every column.

Whatagraph and its 5 closest alternatives compared on starting price, billing, what each measures, whether it needs its own pixel, and how it is bought. Each cell links to the page it was read from.
ToolStarting priceBillingMulti-touchMMMLift testsOwn pixel or SDKSelf-serveFree trial or planHQ
Whatagraph€999/moAnnualNot statedNot statedNot statedNoNoNot statedAmsterdam, Netherlands
DataboxFree plan; paid from $71/mo billed annuallyMonthly or annual (20% off annual)Not statedNot statedNot statedNoYesFree plan; 14-day free trial of any plan, no payment detailsBoston, United States
AgencyAnalytics$20 per client/mo (billed annually)Monthly or annualNot statedNot statedNot statedNoYes14-day free trialToronto, Canada
TapClicksquote onlyMonthly (unless the Order Form specifies otherwise)Not statedNot statedNot statedNoYes14-day free trialSan Jose, United States
HubSpot MarketingFree plan; Starter from $10/mo per seatMonthly, quarterly or annual billing (set in the order)YesNot statedNot statedYesYesFree plan; 14-day free trialCambridge, United States
Supermetrics$44/moMonthly or annual (20% off annual)Not statedNot statedNot statedNoYes14-day free trial, no credit cardHelsinki, Finland

What Whatagraph does well

  • Built for agencies creating client marketing reports.
  • Native integrations with Shopify, WooCommerce, BigCommerce and Magento / Adobe Commerce. Source
  • States that data can be hosted in the EU. Source
  • Rated 4.4 stars from 84 reviews on Capterra. Source

Where Whatagraph may not fit

Each line is from Whatagraph's own pages.

  • Billing: Annual. Source
  • Refunds: Payments are non-refundable; no refunds for partial periods. Source
  • No self-serve sign-up: you start through a demo or a sales call. Source

Questions about Whatagraph alternatives

  • What are the alternatives to Whatagraph?
    Among the tools we track, the closest to Whatagraph are Databox, AgencyAnalytics, TapClicks, HubSpot Marketing and Supermetrics. Self-serve sign-up: Databox, AgencyAnalytics, TapClicks, HubSpot Marketing and Supermetrics. No pixel or SDK of their own: Databox and Supermetrics.
  • Do I have to stop using Whatagraph to use Causality Engine?
    No. Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too.
  • How does Whatagraph's price compare with Causality Engine's?
    Whatagraph's pricing page lists €999/mo. Causality Engine is €99 once per read, excl. VAT, or Pro at €299 a month.Source: whatagraph.com/pricing, read .
  • Does Whatagraph need a pixel or tracking script?
    No, according to whatagraph.com. Of the alternatives listed here, Databox and Supermetrics need none of their own.Source: whatagraph.com/integrations, read .

Keep reading

Four named Dutch brands and our own store, with the figures they let us publish: the case studies.

GA4 export uploadNo pixel1–2 minutes to a first read30-day refund, no questions asked

Your platforms guess.
We run the math.

Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.

The free finding runs in your browser. Your file never leaves it. The full read is €99, refundable within 30 days, no questions asked. Prices exclude VAT.