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Whatagraph vs Causality Engine

Side-by-side comparison of marketing reporting and analytics vs upload your ga4 csv, see what actually works in 5-10 minutes. Updated for 2026.

Feature comparison between the selected attribution tools
FeatureWhatagraphCausality EngineYou are here
Starting price€699/mo€99 one-time
Pricing modelMax from €699/mo billed annually; Prime custom€99 one-time or €299/mo Pro
MethodologyCross-channel reporting (no attribution modeling)causal inference
Setup time30 minutes5–10 minutes (GA4 CSV upload)
Pixel required?NoNo
Measures incrementality?NoYes, causal inference
iOS 14.5+ resilient?PartialYes, aggregate data
Developer required?NoNo
Contract required?OftenNo, cancel anytime
Time to first insight30 minutesMinutes
Best forAgencies creating client marketing reportsAny ecommerce brand using GA4, frustrated with platform-reported attribution

Pricing verified from Whatagraph's pricing page (2026-09-08). Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.

See the difference on your own data

Upload your GA4 CSV · 5–10 min insights · €99 · Full refund

Where Whatagraph falls short

  • Reporting tool only, no attribution
  • No causal measurement capability
  • Agency-focused not brand-focused
  • Pretty reports don't answer 'what works'

Why brands choose Causality Engine instead

  • Attribution modeling not just reporting
  • Proves what caused sales
  • Built for brands not agencies
  • Actionable measurement not vanity reports

Try it risk-free for €99

One-time analysis. No subscription. See your true channel-level ROAS in minutes. Full refund if you don't see the value.

We discovered 34% of our revenue was hidden by last-click. CE found it in minutes.

Maarten V., OFFFTRACK

€47K/month our dashboards never showed. We reallocated budget the same week.

Simone K., The Two Sisters

GA4 CSV uploadNo pixel required5–10 min insightsGDPR compliantFull refund guarantee

Last-click guesses.We run the math.

Causal attribution for ecommerce brands. Watch the model work on a sample store first, then upload your GA4 export and see which channels really drove revenue in 5–10 minutes. €99, pay-per-use. Pro at €299/mo when you want it continuous.

No signup for the demo. Book a 20-min call or compare plans.