Whatagraph vs Causality Engine
Whatagraph is best for agencies creating client marketing reports. Choose Causality Engine when you need a defensible per-channel read before a budget decision, from the GA4 export you already have.
€99 once, excl. VAT. Keep Whatagraph; use us as the causal second opinion.
Side by side. Every fact sourced.
Short answer: Keep Whatagraph. Causality Engine is not a replacement for it: it installs nothing and reads the GA4 export you already have, so it adds a read of what each channel caused on top of Whatagraph's cross-channel reporting (no attribution modeling), for €99.
Scroll the table sideways for every column.
| Compared on | Causality EngineThe layer on top | WhatagraphMarketing reporting and analytics |
|---|---|---|
| Compatible with Causality Engine | It is the layerReads your GA4 export | YesKeep Whatagraph, add the read |
| Pay once, no subscription | Yes€99 per read; Pro at €299 a month is optional | Subscription€999/mo |
| Price stays flat as you grow | Yes€99 a read, whatever your revenue or ad spend | Not stated |
| Money back if it does not help | YesFull refund within 30 days, no questions asked | Payments are non-refundable; no refunds for partial periods1 |
| Method | Causal inference on your GA4 export | Cross-channel reporting (no attribution modeling) |
| Starting price | €99 once, excl. VAT | €999/mowhatagraph.com/pricing, read |
| Pricing model | €99 per read, or Pro at €299 a month | Max from €999 a month billed annually; Prime custom |
| Setup | Upload a GA4 export; results in 1 to 2 minutes | 30 minutes |
| Best for | Ecommerce brands on GA4 spending on two or more channels | Agencies creating client marketing reports |
| How it gets your data | ||
| Needs its own pixel, tag or SDK | NoNothing to install | No2 |
| Works with Google Analytics 4 | YesA GA4 export is the input | Yes3 |
| Native store integrations | Any store that runs GA4Shopify, WooCommerce, Shopware, Magento or a custom build | Shopify, WooCommerce, BigCommerce, Magento / Adobe Commerce4 |
| Server-side tracking or conversion APIs | NoIt reads data you already collect | Not stated |
| What it measures | ||
| Multi-touch attribution | NoCausal attribution: what each channel caused | Not stated |
| Marketing mix modelling | No | Not stated |
| Incrementality or holdout tests | NoNo test to run | Not stated |
| Post-purchase surveys | No | Not stated |
| How you buy it | ||
| Self-serve sign-up | YesUpload at /start | No5 |
| Free trial or free plan | First finding freeThe €99 read is refundable within 30 days | Not stated |
| Billing terms | None for the readPro is billed monthly, cancel any time | Annual6 |
| Who makes it | ||
| Headquarters | Utrecht, Netherlands | Amsterdam, Netherlands7 |
| Founded | 2023 | 20158 |
| States EU data hosting | YesPrimary infrastructure in the EU, per our privacy policy | Yes9 |
| What reviewers say | ||
| G2 | Not listed yet | Not stated |
| Capterra | Not listed yet | 4.4 stars (84 reviews)10 |
| Shopify App Store | No appNothing to install | Not stated |
Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too. “Not stated” means we could not find it on the vendor's own pages or listings on 12 October 2026; it does not mean the feature is missing.
Sources, read 12 October 2026
- 1. whatagraph.com/terms-and-conditions: “Payment is due in advance … and is non-refundable. … There will be no refunds or credits for partial periods of Service”
- 2. whatagraph.com/integrations: “Connect every source, effortlessly Native integrations, custom API, Google Sheets, and BigQuery - all in one platform.”
- 3. whatagraph.com/integrations: “Analytics Adobe Analytics AppsFlyer BigQuery Google Analytics 4”
- 4. whatagraph.com/integrations: “Ecommerce BigCommerce bol.com Magento Shopify WooCommerce”
- 5. whatagraph.com/pricing: “Two plans. One governed foundation. Compare the plans, talk to our team when you're ready.”
- 6. whatagraph.com/pricing: “from €999 per month, billed annually”
- 7. linkedin.com/company/whatagraph: “Headquarters Amsterdam, North Holland”
- 8. linkedin.com/company/whatagraph: “Founded 2015”
- 9. whatagraph.com/pricing: “Admin ... EU Data Center ... Yes Yes”
- 10. capterra.com/p/146220/Whatagraph: “4.4 (84)”
Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
Where Whatagraph falls short
- Reporting tool only, no attribution
- No causal measurement capability
- Agency-focused not brand-focused
- Pretty reports don't answer 'what works'
What Causality Engine does differently
- No pixel and no tag. It reads the GA4 export you already have.
- What each channel caused, next to what last-click gave it, with a data-health score on every channel.
- The first number 1 to 2 minutes after the upload, on whatever GA4 history you export; 12 months or more reads best.
- €99 once, excl. VAT. Pro is €299 a month, billed monthly, cancel any time.
- Full refund within 30 days, no questions asked. You keep the read.
Whatagraph and Causality Engine: questions
What does Whatagraph cost?
Whatagraph's pricing page lists €999/mo.Source: whatagraph.com/pricing, read .How does Whatagraph measure, and how does Causality Engine?
Whatagraph: Cross-channel reporting (no attribution modeling). Causality Engine: causal inference on your GA4 export, showing what each channel caused next to what last-click gave it.Does Whatagraph need a pixel or tracking script?
No, according to whatagraph.com. Causality Engine needs none: nothing to install.Source: whatagraph.com/integrations, read .What does Causality Engine cost?
The first finding is free and runs in your browser before any signup. The full read is €99 once, excl. VAT, refundable within 30 days, no questions asked. Pro is €299 a month, billed monthly, cancel any time. The price does not rise with revenue, ad spend, orders or traffic.Can I use Causality Engine together with Whatagraph?
Yes. Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too.
Keep reading
Four named Dutch brands and our own store, with the figures they let us publish: the case studies.
GA4 export uploadNo pixel1–2 minutes to a first read30-day refund, no questions asked
Your platforms guess.
We run the math.
Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.
The free finding runs in your browser. Your file never leaves it. The full read is €99, refundable within 30 days, no questions asked. Prices exclude VAT.