AgencyAnalytics vs Causality Engine
AgencyAnalytics is best for marketing agencies reporting to multiple clients. Choose Causality Engine when you need a defensible per-channel read before a budget decision, from the GA4 export you already have.
€99 once, excl. VAT. Keep AgencyAnalytics; use us as the causal second opinion.
Side by side. Every fact sourced.
Short answer: Keep AgencyAnalytics. Causality Engine is not a replacement for it: it installs nothing and reads the GA4 export you already have, so it adds a read of what each channel caused on top of AgencyAnalytics' client reporting dashboards, for €99.
Scroll the table sideways for every column.
| Compared on | Causality EngineThe layer on top | AgencyAnalyticsAutomated client reporting platform for agencies |
|---|---|---|
| Compatible with Causality Engine | It is the layerReads your GA4 export | YesKeep AgencyAnalytics, add the read |
| Pay once, no subscription | Yes€99 per read; Pro at €299 a month is optional | Subscription$20 per client/mo (billed annually) |
| Price stays flat as you grow | Yes€99 a read, whatever your revenue or ad spend | NoPriced on the clients you manage |
| Money back if it does not help | YesFull refund within 30 days, no questions asked | 30-day money-back guarantee1 |
| Method | Causal inference on your GA4 export | Client reporting dashboards |
| Starting price | €99 once, excl. VAT | $20 per client/mo (billed annually)agencyanalytics.com/pricing, read |
| Pricing model | €99 per read, or Pro at €299 a month | One core plan priced per client per month (20% saving when billed annually), with add-ons and volume pricing for 25+ clients |
| Setup | Upload a GA4 export; results in 1 to 2 minutes | Connect client data integrations (85+ marketing platforms) |
| Best for | Ecommerce brands on GA4 spending on two or more channels | Marketing agencies reporting to multiple clients |
| How it gets your data | ||
| Needs its own pixel, tag or SDK | NoNothing to install | No |
| Works with Google Analytics 4 | YesA GA4 export is the input | Yes2 |
| Native store integrations | Any store that runs GA4Shopify, WooCommerce, Shopware, Magento or a custom build | Shopify, WooCommerce, BigCommerce3 |
| Server-side tracking or conversion APIs | NoIt reads data you already collect | Not stated |
| What it measures | ||
| Multi-touch attribution | NoCausal attribution: what each channel caused | Not stated |
| Marketing mix modelling | No | Not stated |
| Incrementality or holdout tests | NoNo test to run | Not stated |
| Post-purchase surveys | No | Not stated |
| How you buy it | ||
| Self-serve sign-up | YesUpload at /start | Yes4 |
| Free trial or free plan | First finding freeThe €99 read is refundable within 30 days | 14-day free trial5 |
| Billing terms | None for the readPro is billed monthly, cancel any time | Monthly or annual6 |
| Who makes it | ||
| Headquarters | Utrecht, Netherlands | Toronto, Canada7 |
| Founded | 2023 | 20108 |
| States EU data hosting | YesPrimary infrastructure in the EU, per our privacy policy | Not stated |
| What reviewers say | ||
| G2 | Not listed yet | Not stated |
| Capterra | Not listed yet | 4.8 stars (116 reviews)9 |
| Shopify App Store | No appNothing to install | Not stated |
Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too. “Not stated” means we could not find it on the vendor's own pages or listings on 12 October 2026; it does not mean the feature is missing.
Sources, read 12 October 2026
- 1. agencyanalytics.com/pricing: “And if AgencyAnalytics isn't the right fit, we offer a 30-day money-back guarantee, no questions asked.”
- 2. agencyanalytics.com/integrations/google-analytics: “An example of the customizable Google Analytics 4 reporting tool to automate GA4 client reports and dashboards with real-time data.”
- 3. agencyanalytics.com/integrations/shopify: “The Shopify reporting tool tracks sales, revenue, and product performance.”
- 4. agencyanalytics.com/pricing: “Start Free Trial Contact Sales Free 14-day trial. No credit card required.”
- 5. agencyanalytics.com/pricing: “Free 14-day trial. No credit card required.”
- 6. agencyanalytics.com/pricing: “For monthly plans, there's no commitment - you can cancel anytime ... Annual plans come with a discount but require a 1-year commitment”
- 7. agencyanalytics.com/company/contact: “Office Address 134 Peter Street, Suite 1302 Toronto , ON , Canada M5V 2H2”
- 8. agencyanalytics.com/company/about: “2010 Founded 7,000+ Trusted Agencies 115+ Team Members 85+ Integrations”
- 9. capterra.com/p/158746/Agency-Analytics/reviews: “AgencyAnalytics 4.8 (116) Visit Website Free Demo”
Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
Where AgencyAnalytics falls short
- A reporting and data tool: it brings together what each platform reports rather than estimating what each channel caused
What Causality Engine does differently
- No pixel and no tag. It reads the GA4 export you already have.
- What each channel caused, next to what last-click gave it, with a data-health score on every channel.
- The first number 1 to 2 minutes after the upload, on whatever GA4 history you export; 12 months or more reads best.
- €99 once, excl. VAT. Pro is €299 a month, billed monthly, cancel any time.
- Full refund within 30 days, no questions asked. You keep the read.
Keep reading
Four named Dutch brands and our own store, with the figures they let us publish: the case studies.
GA4 export uploadNo pixel1–2 minutes to a first read30-day refund, no questions asked
Your platforms guess.
We run the math.
Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.
Free, in your browser: your file is not uploaded. The full read is €99, refundable within 30 days. Prices exclude VAT.
Or book a 30-min call.