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Looking for a AppsFlyer alternative?

AppsFlyer uses mobile measurement partner (MMP) attribution and is best for mobile app marketers and gaming companies. Below are the closest alternatives among the 65 tools we track: what each is built for, what it offers and what it costs, with the page we read every price from.

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The alternatives to AppsFlyer, with their prices.

We make Causality Engine, so read this as a vendor's page: ours is listed last, and every fact about the others links to their own page.

Short answer: Among the tools we track, the closest to AppsFlyer are Kochava, Branch, Singular and Adjust. Self-serve sign-up: Kochava, Branch and Singular. Marketing mix modelling: Kochava. Incrementality or lift tests: Kochava, Singular and Adjust. If you would rather keep AppsFlyer, Causality Engine runs alongside it: a read of what each channel caused, from the GA4 export you already have, for €99.

  • Kochava

    Mobile measurement partner (MMP) attribution. Best for mobile app marketers needing MMP capabilities.

    Free plan; paid from $500/mo

    kochava.com/get-started, read

  • Branch

    Deep-link-based mobile attribution. Best for mobile apps needing deep linking and attribution.

    See its pricing page

    branch.io/pricing, read

  • Singular

    Deterministic + probabilistic mobile attribution. Best for mobile app companies and gaming studios.

    Free plan; Growth $0.05/conversion

    singular.net/pricing, read

  • Adjust

    Mobile measurement partner (MMP) attribution. Best for mobile app marketers at scale.

    quote only

  • Causality Engine · runs alongside AppsFlyer

    Causal inference on your GA4 export: what each channel caused, next to what last-click gave it. It installs nothing, so it runs on top of AppsFlyer or any tool above.

    €99 a read

    First finding free

AppsFlyer and Causality Engine, fact by fact · Every tool we track, on every fact

Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.

AppsFlyer and its alternatives, side by side.

Every value links to the page it was read from. “Not stated” means we could not find it on the vendor's pages, not that the feature is missing.

Scroll the table sideways for every column.

AppsFlyer and its 4 closest alternatives compared on starting price, billing, what each measures, whether it needs its own pixel, and how it is bought. Each cell links to the page it was read from.
ToolStarting priceBillingMulti-touchMMMLift testsOwn pixel or SDKSelf-serveFree trial or planHQ
AppsFlyerFree plan; Growth $0.07 per conversionPay-as-you-go (Growth, $0.07 per conversion); custom pricing (Enterprise)YesNot statedYesYesYesFree plan (Zero)San Francisco, United States
KochavaFree plan; paid from $500/moMonthly or annual prepaymentYesYesYesYesYesFree plan; free trials on paid plansSandpoint, United States
BranchSee its pricing pageMonthly (self-serve, billed in arrears)YesNot statedNot statedYesYesFree trial on Basics plan (30 days per help center)Mountain View, United States
SingularFree plan; Growth $0.05/conversionNot statedYesNot statedYesYesYesFree plan ($0/conversion, 15,000 paid conversions, no credit card)Palo Alto, United States
Adjustquote onlyNot statedNot statedNot statedYesYesNot statedNot statedBerlin, Germany

What AppsFlyer does well

  • Built for mobile app marketers and gaming companies.
  • Offers multi-touch attribution and incrementality or lift tests. Source
  • Server-side tracking or conversion APIs. Source
  • Self-serve sign-up, without a demo or a sales call. Source
  • Free trial or plan: Free plan (Zero). Source
  • Rated 4.5 stars from 138 reviews on Capterra. Source

Where AppsFlyer may not fit

Each line is from AppsFlyer's own pages.

  • Priced on conversions, according to its pricing page. Source
  • Refunds: Fees are non-refundable. Source

Questions about AppsFlyer alternatives

  • What are the alternatives to AppsFlyer?
    Among the tools we track, the closest to AppsFlyer are Kochava, Branch, Singular and Adjust. Self-serve sign-up: Kochava, Branch and Singular. Marketing mix modelling: Kochava. Incrementality or lift tests: Kochava, Singular and Adjust.
  • Do I have to stop using AppsFlyer to use Causality Engine?
    No. Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too.
  • How does AppsFlyer's price compare with Causality Engine's?
    AppsFlyer's pricing page lists Free plan; Growth $0.07 per conversion. Causality Engine is €99 once per read, excl. VAT, or Pro at €299 a month.Source: appsflyer.com/pricing, read .
  • Can I try AppsFlyer for free?
    What AppsFlyer states: Free plan (Zero).Source: appsflyer.com/pricing, read .

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