Looking for a Mixpanel alternative?
Mixpanel uses event-based product analytics and is best for product teams analyzing in-app user behavior. Below are the closest alternatives among the 65 tools we track: what each is built for, what it offers and what it costs, with the page we read every price from.
€99 once, excl. VAT. Keep Mixpanel; use us as the causal second opinion.
The alternatives to Mixpanel, with their prices.
We make Causality Engine, so read this as a vendor's page: ours is listed last, and every fact about the others links to their own page.
Short answer: Among the tools we track, the closest to Mixpanel are Amplitude and Heap Analytics. Self-serve sign-up: Amplitude and Heap Analytics. If you would rather keep Mixpanel, Causality Engine runs alongside it: a read of what each channel caused, from the GA4 export you already have, for €99.
Event-based product analytics + experimentation. Best for product and growth teams optimizing digital experiences.
Free plan; Plus from $0
amplitude.com/pricing, readAuto-capture event tracking + session replay. Best for product teams wanting auto-captured behavioral data.
free tier
heap.io/pricing, readCausality Engine · runs alongside Mixpanel
Causal inference on your GA4 export: what each channel caused, next to what last-click gave it. It installs nothing, so it runs on top of Mixpanel or any tool above.
€99 a read
First finding free
Mixpanel and Causality Engine, fact by fact · Every tool we track, on every fact
Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
Mixpanel and its alternatives, side by side.
Every value links to the page it was read from. “Not stated” means we could not find it on the vendor's pages, not that the feature is missing.
Scroll the table sideways for every column.
| Tool | Starting price | Billing | Multi-touch | MMM | Lift tests | Own pixel or SDK | Self-serve | Free trial or plan | HQ |
|---|---|---|---|---|---|---|---|---|---|
| Mixpanel | Free plan; Growth from $0 | Monthly or annual (Growth plan); Enterprise on custom terms | Yes | Not stated | Not stated | Yes | Yes | Free plan (free forever, up to 1M events/month) | San Francisco, United States |
| Amplitude | Free plan; Plus from $0 | Monthly or annual | Yes | Not stated | Not stated | Yes | Yes | Free plan (2M events/month, no time limit); no separate free trial | San Francisco, United States |
| Heap Analytics | free tier | Annual, invoiced in advance (unless the order form says otherwise) | Yes | Not stated | Not stated | Yes | Yes | Free plan (up to 10k monthly sessions); free trial | San Francisco, United States |
What Mixpanel does well
- Built for product teams analyzing in-app user behavior.
- Offers multi-touch attribution. Source
- Server-side tracking or conversion APIs. Source
- Self-serve sign-up, without a demo or a sales call. Source
- Free trial or plan: Free plan (free forever, up to 1M events/month). Source
- States that data can be hosted in the EU. Source
- Rated 4.5 stars from 146 reviews on Capterra. Source
Where Mixpanel may not fit
Each line is from Mixpanel's own pages.
Questions about Mixpanel alternatives
What are the alternatives to Mixpanel?
Among the tools we track, the closest to Mixpanel are Amplitude and Heap Analytics. Self-serve sign-up: Amplitude and Heap Analytics.Do I have to stop using Mixpanel to use Causality Engine?
No. Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too.How does Mixpanel's price compare with Causality Engine's?
Mixpanel's pricing page lists Free plan; Growth from $0. Causality Engine is €99 once per read, excl. VAT, or Pro at €299 a month.Source: mixpanel.com/pricing, read .Can I try Mixpanel for free?
What Mixpanel states: Free plan (free forever, up to 1M events/month).Source: mixpanel.com/pricing, read .
Keep reading
Four named Dutch brands and our own store, with the figures they let us publish: the case studies.
GA4 export uploadNo pixel1–2 minutes to a first read30-day refund, no questions asked
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Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.
The free finding runs in your browser. Your file never leaves it. The full read is €99, refundable within 30 days, no questions asked. Prices exclude VAT.