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Switch from Mixpanel to Causality Engine

Mixpanel uses event-based product analytics. Causality Engine uses causal inference on your GA4 export. There is nothing to migrate: the first read takes 1 to 2 minutes, and you can run both side by side.

€99 once, excl. VAT. Keep Mixpanel running while you compare.

What Mixpanel's terms say, before you leave.

Short answer: there is nothing to migrate. Keep Mixpanel running, upload your GA4 export, and compare the two for a month. Cancel only if the comparison says so, on the terms below.

Contract
Monthly or annual (Growth plan); Enterprise on custom termsmixpanel.com/pricing, read
Refunds
Fees are non-refundablemixpanel.com/legal/terms-of-use, read
Free trial or plan
Free plan (free forever, up to 1M events/month)mixpanel.com/pricing, read
Billing
Subscription, Free plan; Growth from $0mixpanel.com/pricing, read
Price rises with
your traffic or eventsmixpanel.com/pricing, read

Mixpanel and Causality Engine, fact by fact

Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.

How to switch, in five steps.

  1. No cancellation required yet

    Keep Mixpanel running (its terms: monthly or annual (Growth plan); Enterprise on custom terms). Causality Engine reads your GA4 CSV export, so nothing conflicts and no data moves between the two.

  2. Upload your GA4 CSV (no integration required)

    Export 12 months or more of GA4 data and upload it. Longer reads better. No OAuth, no pixel, no code, no DNS changes. Shopify native is on the roadmap.

  3. Run your first analysis

    What each channel caused, next to last-click, with a data-health score on each, 1 to 2 minutes after the upload. Compare it with what Mixpanel was telling you.

  4. Evaluate side by side

    Run both for a month and compare them channel by channel. Where they disagree is where a budget decision is at stake.

  5. Cancel Mixpanel when ready

    Only if the side-by-side says you should. On refunds, Mixpanel states: fees are non-refundable. Nothing in Causality Engine depends on Mixpanel being gone.

What to weigh before you leave Mixpanel

Mixpanel uses event-based product analytics and is best for product teams analyzing in-app user behavior. Where it differs from a causal read:

  • Product analytics, not marketing attribution
  • Product analytics, not ad-spend measurement
  • No incrementality or causal methods
  • Answers 'what users do' not 'what caused them to buy'

Questions about leaving Mixpanel

  • Can I cancel Mixpanel at any time?
    What Mixpanel states: Monthly or annual (Growth plan); Enterprise on custom terms.Source: mixpanel.com/pricing, read .
  • What does Mixpanel say about refunds?
    What Mixpanel states: Fees are non-refundable.Source: mixpanel.com/legal/terms-of-use, read .
  • Does Mixpanel have a free trial or plan?
    What Mixpanel states: Free plan (free forever, up to 1M events/month).Source: mixpanel.com/pricing, read .
  • Does Mixpanel's price rise as you grow?
    Yes. Priced on your traffic or events, according to its pricing page. Causality Engine is €99 a read, whatever your revenue or ad spend.Source: mixpanel.com/pricing, read .
  • Can I run Mixpanel and Causality Engine side by side?
    Yes. Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too.

Keep reading

Four named Dutch brands and our own store, with the figures they let us publish: the case studies.

GA4 export uploadNo pixel1–2 minutes to a first read30-day refund, no questions asked

Your platforms guess.
We run the math.

Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.

The free finding runs in your browser. Your file never leaves it. The full read is €99, refundable within 30 days, no questions asked. Prices exclude VAT.