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Looking for a HubSpot Marketing alternative?

HubSpot Marketing uses contact-based attribution reporting and is best for B2B companies using HubSpot CRM wanting basic attribution. Below are the closest alternatives among the 65 tools we track: what each is built for, what it offers and what it costs, with the page we read every price from.

€99 once, excl. VAT. Keep HubSpot Marketing; use us as the causal second opinion.

The alternatives to HubSpot Marketing, with their prices.

We make Causality Engine, so read this as a vendor's page: ours is listed last, and every fact about the others links to their own page.

Short answer: Among the tools we track, the closest to HubSpot Marketing are Supermetrics, Adverity, Databox, Whatagraph and AgencyAnalytics. Self-serve sign-up: Supermetrics, Databox and AgencyAnalytics. No pixel or SDK of their own: Supermetrics, Databox and Whatagraph. If you would rather keep HubSpot Marketing, Causality Engine runs alongside it: a read of what each channel caused, from the GA4 export you already have, for €99.

  • Supermetrics

    Data extraction and aggregation (no attribution). Best for marketers pulling data into spreadsheets and BI tools.

    $44/mo

    supermetrics.com/pricing, read
  • Adverity

    Marketing data pipeline (ETL). Best for enterprise marketing teams and agencies.

    quote only

  • Databox

    KPI dashboarding (no attribution modeling). Best for teams wanting KPI dashboards across multiple data sources.

    Free plan; paid from $71/mo billed annually

    databox.com/pricing, read
  • Whatagraph

    Cross-channel reporting (no attribution modeling). Best for agencies creating client marketing reports.

    €999/mo

    whatagraph.com/pricing, read
  • AgencyAnalytics

    Client reporting dashboards. Best for marketing agencies reporting to multiple clients.

    $20 per client/mo (billed annually)

    agencyanalytics.com/pricing, read
  • Causality Engine · runs alongside HubSpot Marketing

    Causal inference on your GA4 export: what each channel caused, next to what last-click gave it. It installs nothing, so it runs on top of HubSpot Marketing or any tool above.

    €99 a read

    First finding free

HubSpot Marketing and Causality Engine, fact by fact · Every tool we track, on every fact

Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.

HubSpot Marketing and its alternatives, side by side.

Every value links to the page it was read from. “Not stated” means we could not find it on the vendor's pages, not that the feature is missing.

Scroll the table sideways for every column.

HubSpot Marketing and its 5 closest alternatives compared on starting price, billing, what each measures, whether it needs its own pixel, and how it is bought. Each cell links to the page it was read from.
ToolStarting priceBillingMulti-touchMMMLift testsOwn pixel or SDKSelf-serveFree trial or planHQ
HubSpot MarketingFree plan; Starter from $10/mo per seatMonthly, quarterly or annual billing (set in the order)YesNot statedNot statedYesYesFree plan; 14-day free trialCambridge, United States
Supermetrics$44/moMonthly or annual (20% off annual)Not statedNot statedNot statedNoYes14-day free trial, no credit cardHelsinki, Finland
Adverityquote onlyFixed term per contract; auto-renews for at least one yearNot statedNot statedNot statedNoNoDemo onlyVienna, Austria
DataboxFree plan; paid from $71/mo billed annuallyMonthly or annual (20% off annual)Not statedNot statedNot statedNoYesFree plan; 14-day free trial of any plan, no payment detailsBoston, United States
Whatagraph€999/moAnnualNot statedNot statedNot statedNoNoNot statedAmsterdam, Netherlands
AgencyAnalytics$20 per client/mo (billed annually)Monthly or annualNot statedNot statedNot statedNoYes14-day free trialToronto, Canada

What HubSpot Marketing does well

  • Built for B2B companies using HubSpot CRM wanting basic attribution.
  • Offers multi-touch attribution. Source
  • Server-side tracking or conversion APIs. Source
  • Native integrations with Shopify and BigCommerce. Source
  • Self-serve sign-up, without a demo or a sales call. Source
  • Free trial or plan: Free plan; 14-day free trial. Source
  • States that data can be hosted in the EU. Source
  • Rated 4.5 stars from 6,258 reviews on Capterra. Source

Where HubSpot Marketing may not fit

Each line is from HubSpot Marketing's own pages.

  • Billing: Monthly, quarterly or annual billing (set in the order). Source
  • Refunds: Fees are non-refundable. Source
  • Needs its own pixel, tag or SDK on your site. Source

Questions about HubSpot Marketing alternatives

  • What are the alternatives to HubSpot Marketing?
    Among the tools we track, the closest to HubSpot Marketing are Supermetrics, Adverity, Databox, Whatagraph and AgencyAnalytics. Self-serve sign-up: Supermetrics, Databox and AgencyAnalytics. No pixel or SDK of their own: Supermetrics, Databox and Whatagraph.
  • Do I have to stop using HubSpot Marketing to use Causality Engine?
    No. Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too.
  • How does HubSpot Marketing's price compare with Causality Engine's?
    HubSpot Marketing's pricing page lists Free plan; Starter from $10/mo per seat. Causality Engine is €99 once per read, excl. VAT, or Pro at €299 a month.Source: hubspot.com/products/marketing, read .
  • Can I try HubSpot Marketing for free?
    What HubSpot Marketing states: Free plan; 14-day free trial.Source: hubspot.com/products/marketing, read .
  • Does HubSpot Marketing need a pixel or tracking script?
    Yes, according to knowledge.hubspot.com. Of the alternatives listed here, Supermetrics, Databox and Whatagraph need none of their own.Source: knowledge.hubspot.com/reports/install-the-hubspot-tracking-code, read .

Keep reading

Four named Dutch brands and our own store, with the figures they let us publish: the case studies.

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