Looking for a Supermetrics alternative?
Supermetrics uses data extraction and aggregation (no attribution) and is best for marketers pulling data into spreadsheets and BI tools. Below are the closest alternatives among the 65 tools we track: what each is built for, what it offers and what it costs, with the page we read every price from.
€99 once, excl. VAT. Keep Supermetrics; use us as the causal second opinion.
The alternatives to Supermetrics, with their prices.
We make Causality Engine, so read this as a vendor's page: ours is listed last, and every fact about the others links to their own page.
Short answer: Among the tools we track, the closest to Supermetrics are HubSpot Marketing, Adverity, Databox, Whatagraph and AgencyAnalytics. Self-serve sign-up: HubSpot Marketing, Databox and AgencyAnalytics. No pixel or SDK of their own: Databox and Whatagraph. If you would rather keep Supermetrics, Causality Engine runs alongside it: a read of what each channel caused, from the GA4 export you already have, for €99.
Contact-based attribution reporting. Best for B2B companies using HubSpot CRM wanting basic attribution.
Free plan; Starter from $10/mo per seat
hubspot.com/products/marketing, readMarketing data pipeline (ETL). Best for enterprise marketing teams and agencies.
quote only
KPI dashboarding (no attribution modeling). Best for teams wanting KPI dashboards across multiple data sources.
Free plan; paid from $71/mo billed annually
databox.com/pricing, readCross-channel reporting (no attribution modeling). Best for agencies creating client marketing reports.
€999/mo
whatagraph.com/pricing, readClient reporting dashboards. Best for marketing agencies reporting to multiple clients.
$20 per client/mo (billed annually)
agencyanalytics.com/pricing, readCausality Engine · runs alongside Supermetrics
Causal inference on your GA4 export: what each channel caused, next to what last-click gave it. It installs nothing, so it runs on top of Supermetrics or any tool above.
€99 a read
First finding free
Supermetrics and Causality Engine, fact by fact · Every tool we track, on every fact
Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
Supermetrics and its alternatives, side by side.
Every value links to the page it was read from. “Not stated” means we could not find it on the vendor's pages, not that the feature is missing.
Scroll the table sideways for every column.
What Supermetrics does well
- Built for marketers pulling data into spreadsheets and BI tools.
- Server-side tracking or conversion APIs. Source
- Native integrations with Shopify, WooCommerce, BigCommerce, Magento / Adobe Commerce, Wix, Squarespace and Amazon. Source
- Self-serve sign-up, without a demo or a sales call. Source
- Free trial or plan: 14-day free trial, no credit card. Source
- States that data can be hosted in the EU. Source
- Rated 4.4 stars from 109 reviews on Capterra. Source
Where Supermetrics may not fit
Each line is from Supermetrics's own pages.
- Refunds: No refund for the rest of the period after cancelling (online subscriptions). Source
Questions about Supermetrics alternatives
What are the alternatives to Supermetrics?
Among the tools we track, the closest to Supermetrics are HubSpot Marketing, Adverity, Databox, Whatagraph and AgencyAnalytics. Self-serve sign-up: HubSpot Marketing, Databox and AgencyAnalytics. No pixel or SDK of their own: Databox and Whatagraph.Do I have to stop using Supermetrics to use Causality Engine?
No. Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too.How does Supermetrics' price compare with Causality Engine's?
Supermetrics' pricing page lists $44/mo. Causality Engine is €99 once per read, excl. VAT, or Pro at €299 a month.Source: supermetrics.com/pricing, read .Can I try Supermetrics for free?
What Supermetrics states: 14-day free trial, no credit card.Source: supermetrics.com/pricing, read .Does Supermetrics need a pixel or tracking script?
No, according to supermetrics.com. Of the alternatives listed here, Databox and Whatagraph need none of their own.Source: supermetrics.com/pricing, read .
Keep reading
Four named Dutch brands and our own store, with the figures they let us publish: the case studies.
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Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.
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