Ecommerce Analytics
22 articles on ecommerce analytics
Five Monday Numbers for DTC Owners Before Black Friday
There are eleven Mondays left before Black Friday 2026. The Price of Being Found names five numbers that need no vendor and answer the only question a CFO is really asking. The week-by-week plan to have all five by the peak.
The Black Friday Number Nobody Checks: Unassigned Traffic
Half the journey can be missing and every dashboard still renders. The coverage rate is one query in GA4, it explains most of your cost inflation, and almost nobody has run it. Cyber Week is the week to.
GA4 Retention May Have Eaten Your Black Friday 2025 Data
Unless someone changed the retention setting before January, the session-level detail from last year's peak has expired from Explorations. What survives, what does not, and the one file that never expires.
The Quantity-Break Discount: Growth Lever or Margin Leak?
A buy-more-save-more deal raises the basket. Whether it raises profit depends on who was going to buy anyway.
Warranty and Add-On Upsells: The AOV Nobody Attributes
High-margin add-ons quietly pad the order, and quietly distort which channel looks efficient.
Same Product as Everyone Else: Your Edge Is Knowing What Works
Selling the same product as everyone is not a death sentence. Guessing at what drives your sales is.
Blended LTV Hides Your Best Customers. Split It by Channel.
One blended LTV number is an average of customers worth keeping and customers worth forgetting. Split it.
Which Channels Bring Repeat Buyers, Not Just First Orders
A first order proves a channel can convert. It says nothing about whether the customer ever comes back.
Raise AOV, Raise Your CAC Ceiling: The Math to Outbid Bigger Brands
The brand that can pay the most to acquire a customer usually wins the auction. AOV sets that ceiling.
Order Bumps and AOV: The Revenue Your Attribution Misreads
An order bump inflates the basket. Your attribution then hands the whole inflated basket to the last click.
The Ecommerce Measurement Library: ROAS, Incrementality & Analytics Guides
Every measurement guide on Causality Engine in one place: ROAS and spend efficiency, incrementality testing, CAC and LTV, storefront analytics, benchmarks, and calculators.
Amazon Ads Drive Your Shopify Sales: Measuring the Retail Media Halo
Amazon ads visibly feed brand.com demand, but no dashboard owns the halo. Here is the correlation-then-causation protocol, plus the official vocabulary the IAB published on November 3, 2025.
Server-Side Analytics for Ecommerce: Why Client-Side Tracking Is Dead
Client-side tracking is obsolete. Discover why server-side analytics tools are essential for accurate ecommerce data and how to regain control of your marketing insights.
Ecommerce Data Warehouse: When Shopify Reports Are Not Enough
Your Shopify reports are costing you money. A data warehouse for ecommerce gives you the insights to scale. Learn why and how to build one.
B2C Ecommerce Best Practices Are Broken. Here’s the Fix.
Discover why common B2C ecommerce best practices fail and learn a new, causality-driven framework for sustainable growth in the Dutch market.
How Broken Product Filters Are Silently Killing Your Revenue
Your online store's product filters are costing you sales. Learn how to sharpen your ecommerce UX and stop losing revenue with causal inference.
The Ecommerce Analytics Stack in 2026: GA4, Shopify, and What Comes Next
Your ecommerce analytics stack is broken. Learn why GA4 and Shopify are not enough and what the future of data-driven decisions for Dutch brands looks like in 2026.
Off-Page SEO for Ecommerce: The Complete 2026 Playbook
Stop wasting money on outdated off-page SEO. This 2026 playbook for ecommerce gives you the complete strategy to build real authority and drive incremental sales.
How to Measure True Customer Acquisition Cost for Shopify Brands
Stop using flawed CAC formulas. Learn how to measure your true customer acquisition cost on Shopify and uncover what really drives incremental sales for your Dutch brand.
The B2C Ecommerce Metrics That Actually Predict Growth
Stop tracking vanity metrics. Discover the B2C ecommerce metrics that truly predict growth and profitability for your Dutch Shopify brand.
Augmented Analytics for Ecommerce: Let AI Find the Patterns You Miss
Stop guessing. Augmented analytics for ecommerce uses AI to find the hidden patterns in your data that drive real growth. Discover what you're missing.
Ecommerce Conversion Funnel Refinement: Find Your True Revenue Leaks
Your ecommerce conversion funnel is leaking revenue. Stop guessing where. Learn how causal inference finds and fixes the hidden drains that attribution tools miss.
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