Causal Inference
15 articles on causal inference
Structural Equation Modeling for Attribution: Mapping the Full Causal Chain
Structural Equation Modeling (SEM) replaces broken attribution with causal inference. See why SEM attribution beats LLMs (GPT-4o: 10.1% SQL accuracy) and maps full causality chains.
Difference-in-Differences for Marketing: Measuring Campaign Impact Scientifically
Difference-in-differences (DiD) cuts through marketing noise with causal inference. Learn why 964 brands use DiD to measure true campaign impact vs. flawed attribution models.
Synthetic Control Methods for Marketing: Building Your Counterfactual
Synthetic control methods cut through the noise of broken attribution. Learn how to build counterfactuals that deliver 95% accuracy vs. industry’s 30-60%.
How LLMs Mishandle NULL Values in Marketing Data
LLMs struggle with missing marketing data. NULL values cause inaccurate attribution. Causality Engine uses causal inference for robust behavioral intelligence, sidestepping LLM limitations.
Granger Causality in Marketing: Does Your Ad Spend Actually Cause Revenue?
Granger causality in marketing claims to prove ad spend causes revenue—but does it? Spoiler: No. We break why time series causality fails and what actually works.
Directed Acyclic Graphs for Marketing: A Practical Guide
Stop guessing and start knowing. This practical guide to Directed Acyclic Graphs (DAGs) for marketing shows you how to build causal models that reveal true ROI.
The Frontdoor Criterion Explained for Marketing Analytics
Learn how the Frontdoor Criterion, a powerful causal inference method, can fix your broken marketing analytics and reveal true campaign impact.
Instrumental Variables in Marketing: Isolating True Channel Impact
Stop guessing your channel impact. Learn how instrumental variables in marketing isolate the true causal effect of your campaigns, moving beyond flawed attribution.
Association vs. Causation in Marketing: The Expensive Mistake
Stop wasting your marketing budget. Learn the critical difference between association vs causation and how it impacts your ROI.
The Causality Chain: How One TikTok Ad Creates a Meta Conversion 21 Days Later
Uncover the hidden causality chain in your marketing. Learn how a single TikTok ad can lead to a Meta conversion weeks later, and why traditional attribution misses it.
Causal AI in Marketing: From Correlation to Confidence
Stop guessing and start knowing. Learn how Causal AI is revolutionizing marketing by moving beyond simple correlation to deliver true causal insights.
How Causal Inference Reveals Which Channels Actually Drive Sales
Stop guessing which channels drive sales. Causal inference provides the ground truth on channel performance for Dutch ecommerce brands.
What Is Causal Inference and Why Every Marketer Needs It
Stop guessing and start knowing. Learn what causal inference is and how it reveals the true impact of your marketing spend.
Counterfactual Analysis for Ad Spend: What Would Have Happened Without That Campaign
Discover how counterfactual analysis in marketing reveals the true impact of your ad spend. Stop guessing and start measuring real incrementality.
Why Correlation-Based Marketing Decisions Cost You 30% of Your Budget
Stop wasting your marketing budget. Learn why correlation-based marketing decisions are costing your brand and how causal inference can reveal true ROI.
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