Case Study
3 articles on case study, newest first.
Three platforms, three answers, one budget to defend. Your GA4 export already holds the answer, and the first finding is free and never leaves your browser. Get your first finding free
The Geopolitics of the Last Mile: How the Iran War is Quietly Taxing DTC Margins
How the Iran war can reach a DTC brand's unit economics through the Strait of Hormuz, oil prices and shipping surcharges, and why attribution matters when margins are compressed.
The Hidden Tax on E-Commerce: How Ad-Tech Volatility Squeezes Shopify Merchants
How pressure from Wall Street on Meta and Google may show up as higher ad costs and quietly changed attribution rules, and what that does to the ROAS merchants see.
Before and After Attribution: Real Dashboard Comparisons
An example last-click dashboard for one month, the budget conclusion it invites, and why most marketing dashboards report correlations, not causation.
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