Continuous monitoring without handing over your stack: Automating ingestion means granting something access to your accounts. Four questions worth settling about scope and revocation before you connect anything.
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Customer journey
The customer journey last-click attribution misses
One conversion. Five touchpoints. Last-click credits the final touch with 100%.
Last-click attribution
Every other channel gets zero credit, even though they created the demand.
Causal inference
Automating ingestion means granting a third party standing access to your accounts, which is a different commitment from uploading a file. Four questions settle whether that trade is worth making.
The four
| Question | The answer you want |
|---|---|
| What scope does the connection need? | Read only, on the specific properties named |
| Who can grant and revoke it? | You, from an account you control |
| What happens to the connection at cancellation? | It stops, and you can verify it stopped |
| Can I run without it? | Yes, by uploading an export |
The fourth is the one worth having in reserve. A tool that only works through a live connection is a tool you cannot use to check a past window after you leave. A tool that also accepts a file gives you a manual fallback that never expires.
Scope, concretely
An ingestion integration needs to read the acquisition and order data for the properties you name. It does not need write access, it does not need admin, and it does not need other properties. If the only available grant is broader than that, the breadth is a design decision you inherit.
Note which accounts are connected and where that is recorded. Standing access that nobody remembers granting is the thing that surfaces awkwardly at an audit.
Revocation you can verify
Ask how to revoke, and then check that revoking actually stops the ingestion rather than merely stopping the reporting. Those are different, and the difference matters if the reason you are revoking is that something went wrong.
The general vendor-exit questions are in what you keep when you take the refund and you do not own your attribution data.
Why the file fallback matters
Because the source of truth stays your own Google Analytics account either way. A window you can export is a window you can re-read through any method, now or in three years, connection or not. That property is what makes an export-based approach durable rather than convenient.
It is also why the €99 one-time read is a manual upload by design: it is the version of the product with no standing access at all, refundable if it does not move a budget decision. Automated ingestion, the direct integrations, unlimited uploads, developer API keys and the MCP server sit on Pro at €299 a month, cancellable at any time.
The sequencing that keeps optionality
Start with the upload. Prove the output is worth having on a window you already understand. Only then connect anything, and connect the minimum. That order means you never grant access to a tool you have not already validated.
The one-line rule
Grant the narrowest access that makes the job work, record it somewhere you will find it, and keep a manual path that does not depend on the grant. The interactive demo requires no access at all and shows the output on a sample store with no signup.
Related answers
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Key Terms in This Article
Analytics
Analytics is the systematic computational analysis of data. It reveals customer behavior and measures campaign performance.
Attribution
Attribution identifies user actions that contribute to a desired outcome and assigns value to each. It reveals which marketing touchpoints drive conversions.
Causality
Causality is the relationship where one event directly causes another, essential for identifying specific actions that drive desired outcomes in marketing.
Google Analytics
Google Analytics is a web analytics service that tracks and reports website traffic.
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Sixty-second versions of these ideas: Causality Engine on YouTube Shorts.
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