What you keep when you take the refund
Getting your money back is not the same as getting your position back. Three things to settle before paying, so that leaving costs only the fee.
Three platforms, three answers, one budget to defend. Your GA4 export already holds the answer, and the first finding is free and never leaves your browser. Get your first finding free
By Joris van Huët, Founder & CEOUpdated 3 min read
A refund returns your money. Whether it returns your position is a separate question, and it is decided before you pay rather than after. Three things are worth settling in writing.
The three
| Question | The answer you want |
|---|---|
| Do I keep the outputs already produced? | Yes, and in a file I already hold |
| What happens to the data I uploaded? | Deleted on request, within a stated period |
| Did anything get installed that I now have to remove? | Nothing was installed |
The third is the one people forget. A tool that required a tag on your storefront leaves a removal task behind even after a full refund, and a removal task that touches checkout is not trivial.
Why the outputs matter
If the read produced a per-channel estimate you acted on, that estimate is part of your decision record whether or not you keep the vendor. Losing access to it means losing the ability to explain, next quarter, why you moved budget in March.
The fix is simply to keep a copy at the time. Export the output, put it in your own decision log, and the vendor relationship stops being load-bearing for your history. That habit is described in keeping the attribution record in your own Notion.
Why the input matters
You uploaded data. Ask what happens to it if you leave, and get a period rather than a reassurance. A vendor with a clear answer has a documented process; a vendor without one is improvising, which is the thing you actually wanted to know.
Ours is set out in the privacy policy, and the company is registered in the Netherlands. The wider European questions are in GDPR-compliant attribution for European ecommerce.
The install question is the cheapest to answer
Nothing is installed here. The read runs on a Google Analytics CSV export you produce, so there is no tag, cookie or identifier on your site to remove afterwards.
That is not a small thing. It means the decision to try is genuinely reversible, which is the whole point of a refund and is undermined by any tool that leaves work behind. The comparison is in attribution without a pixel or engineering.
The shape of a reversible commitment
€99, once, no subscription, full refund within 30 days, no questions asked, nothing installed, your own export as the input. Every element of that is chosen so that leaving is cheap, which is the same reason we do not require a contract to start. Pro at €299 a month is cancellable at any time and is a separate decision entirely.
The general test
Before paying any vendor, write down what leaving would cost you in three columns: money, data, and work. If the third column is not empty, that is the real switching cost and it is usually the one nobody prices.
Further reading on the commitment side: cancel-anytime pricing in marketing analytics.
Related answers
Frequently asked questions
Do I keep the report if I take a refund?
Ask before paying, and keep a copy at the time regardless. If you acted on an estimate it belongs in your own decision record, so that next quarter you can still explain why budget moved, whether or not the vendor relationship continues.What happens to data I uploaded if I cancel?
Get a stated retention period rather than a reassurance. A vendor with a clear answer has a documented process; one without is improvising, which is exactly what the question was designed to reveal.Does taking a refund leave work behind?
It depends whether anything was installed. A tool requiring a tag on your storefront leaves a removal task even after a full refund.
Go deeper: Incrementality testing, explained.
Sixty-second versions of these ideas: Causality Engine on YouTube Shorts.
Have an audience of ecommerce operators? Earn 20% recurring commission by recommending the €99 read.
Keep reading
Terms in this article
- AnalyticsAnalytics is the systematic computational analysis of data. It reveals customer behavior and measures campaign performance.
- AttributionAttribution identifies user actions that contribute to a desired outcome and assigns value to each. It reveals which marketing touchpoints drive conversions.
- Attribution DebtAttribution debt is the gap between what your ad platforms claim drove revenue and what actually caused it, carried quarter after quarter into the budget. It is how marketing debt accrues: allocate on claimed conversions long enough and the plan itself becomes the liability.
- CookieCookie is a small piece of data stored on a user's computer by a web browser, used for tracking behavior, personalizing content, and remembering preferences.
- GDPRGDPR is a European Union regulation governing data protection and privacy, impacting how businesses collect and process customer data.
- Google AnalyticsGoogle Analytics is a web analytics service that tracks and reports website traffic.
- Marketing AnalyticsMarketing analytics measures, manages, and analyzes marketing performance to improve effectiveness and ROI. It tracks data from various marketing channels to evaluate campaign success.
- Privacy PolicyPrivacy Policy is a statement disclosing how a website collects, uses, discloses, and manages customer data.