What you keep when you take the refund: Getting your money back is not the same as getting your position back. Three things to settle before paying, so that leaving costs only the fee.
Read the full article below for detailed insights and actionable strategies.
Channel comparison
Platform-reported vs. causal contribution
Platform-reported numbers double-count assists; causal inference reveals reality
A refund returns your money. Whether it returns your position is a separate question, and it is decided before you pay rather than after. Three things are worth settling in writing.
The three
| Question | The answer you want |
|---|---|
| Do I keep the outputs already produced? | Yes, and in a file I already hold |
| What happens to the data I uploaded? | Deleted on request, within a stated period |
| Did anything get installed that I now have to remove? | Nothing was installed |
The third is the one people forget. A tool that required a tag on your storefront leaves a removal task behind even after a full refund, and a removal task that touches checkout is not trivial.
Why the outputs matter
If the read produced a per-channel estimate you acted on, that estimate is part of your decision record whether or not you keep the vendor. Losing access to it means losing the ability to explain, next quarter, why you moved budget in March.
The fix is simply to keep a copy at the time. Export the output, put it in your own decision log, and the vendor relationship stops being load-bearing for your history. That habit is described in keeping the attribution record in your own Notion.
Why the input matters
You uploaded data. Ask what happens to it if you leave, and get a period rather than a reassurance. A vendor with a clear answer has a documented process; a vendor without one is improvising, which is the thing you actually wanted to know.
Ours is set out in the privacy policy, and the company is registered in the Netherlands. The wider European questions are in GDPR-compliant attribution for European ecommerce.
The install question is the cheapest to answer
Nothing is installed here. The read runs on a Google Analytics CSV export you produce, so there is no tag, cookie or identifier on your site to remove afterwards. If you take the refund, the only trace is the file on your own machine.
That is not a small thing. It means the decision to try is genuinely reversible, which is the whole point of a refund and is undermined by any tool that leaves work behind. The comparison is in attribution without a pixel or engineering.
The shape of a reversible commitment
€99, once, no subscription, full refund if it does not move a budget decision, nothing installed, your own export as the input. Every element of that is chosen so that leaving is cheap, which is the same reason we do not require a contract to start. Pro at €299 a month is cancellable at any time and is a separate decision entirely.
The general test
Before paying any vendor, write down what leaving would cost you in three columns: money, data, and work. If the third column is not empty, that is the real switching cost and it is usually the one nobody prices.
Further reading on the commitment side: cancel-anytime pricing in marketing analytics.
Related answers
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Key Terms in This Article
Analytics
Analytics is the systematic computational analysis of data. It reveals customer behavior and measures campaign performance.
Attribution
Attribution identifies user actions that contribute to a desired outcome and assigns value to each. It reveals which marketing touchpoints drive conversions.
Attribution Debt
Attribution debt is the gap between what your ad platforms claim drove revenue and what actually caused it, carried quarter after quarter into the budget. It is how marketing debt accrues: allocate on claimed conversions long enough and the plan itself becomes the liability.
Cookie
Cookie is a small piece of data stored on a user's computer by a web browser, used for tracking behavior, personalizing content, and remembering preferences.
GDPR
GDPR is a European Union regulation governing data protection and privacy, impacting how businesses collect and process customer data.
Google Analytics
Google Analytics is a web analytics service that tracks and reports website traffic.
Marketing Analytics
Marketing analytics measures, manages, and analyzes marketing performance to improve effectiveness and ROI. It tracks data from various marketing channels to evaluate campaign success.
Privacy Policy
Privacy Policy is a statement disclosing how a website collects, uses, discloses, and manages customer data.
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Sixty-second versions of these ideas: Causality Engine on YouTube Shorts.
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