Switch from Measured to Causality Engine
Measured uses geo-based incrementality testing. Causality Engine uses causal inference on your GA4 export. There is nothing to migrate: the first read takes 1 to 2 minutes, and you can run both side by side.
€99 once, excl. VAT. Keep Measured running while you compare.
What Measured's terms say, before you leave.
Short answer: there is nothing to migrate. Keep Measured running, upload your GA4 export, and compare the two for a month. Cancel only if the comparison says so, on the terms below.
- Contract
- Term set in each signed order form (SOF); fees non-cancelablemeasured.com/media/Measured-TOS-11-22-2024.pdf, read
- Refunds
- No refunds; fees are non-cancelable and non-refundablemeasured.com/media/Measured-TOS-11-22-2024.pdf, read
- Free trial or plan
- No public pricing; website offers demo only; Shopify app listed as Freeapps.shopify.com/measured-app, read
- Billing
- No public price
- Price rises with
- Not stated on its public pages
Measured and Causality Engine, fact by fact
Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
How to switch, in five steps.
No cancellation required yet
Keep Measured running (its terms: term set in each signed order form (SOF); fees non-cancelable). Causality Engine reads your GA4 CSV export, so nothing conflicts and no data moves between the two.
Upload your GA4 CSV (no integration required)
Export 12 months or more of GA4 data and upload it. Longer reads better. No OAuth, no pixel, no code, no DNS changes. Shopify native is on the roadmap.
Run your first analysis
What each channel caused, next to last-click, with a data-health score on each, 1 to 2 minutes after the upload. Compare it with what Measured was telling you.
Evaluate side by side
Run both for a month and compare them channel by channel. Where they disagree is where a budget decision is at stake.
Cancel Measured when ready
Only if the side-by-side says you should. On refunds, Measured states: no refunds; fees are non-cancelable and non-refundable. Nothing in Causality Engine depends on Measured being gone.
What to weigh before you leave Measured
Measured uses geo-based incrementality testing and is best for enterprise brands running formal incrementality programs. Where it differs from a causal read:
- Enterprise subscription, quoted via sales
- Each test takes weeks
- Point-in-time not continuous
- Requires pausing spend to test
Questions about leaving Measured
Can I cancel Measured at any time?
What Measured states: Term set in each signed order form (SOF); fees non-cancelable.Source: measured.com/media/Measured-TOS-11-22-2024.pdf, read .What does Measured say about refunds?
What Measured states: No refunds; fees are non-cancelable and non-refundable.Source: measured.com/media/Measured-TOS-11-22-2024.pdf, read .Does Measured have a free trial or plan?
What Measured states: No public pricing; website offers demo only; Shopify app listed as Free.Source: apps.shopify.com/measured-app, read .Can I run Measured and Causality Engine side by side?
Yes. Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too.
Keep reading
Four named Dutch brands and our own store, with the figures they let us publish: the case studies.
GA4 export uploadNo pixel1–2 minutes to a first read30-day refund, no questions asked
Your platforms guess.
We run the math.
Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.
The free finding runs in your browser. Your file never leaves it. The full read is €99, refundable within 30 days, no questions asked. Prices exclude VAT.