Measured vs Causality Engine
Side-by-side comparison of incrementality and media optimization vs bayesian causal inference for shopify attribution. Updated for 2026.
| Measured | Causality EngineYou are here | |
|---|---|---|
| Starting price | $5,000/mo | €99 one-time |
| Pricing model | Enterprise ($5K–$25K+/mo) | €99 one-time or $299/mo Pro |
| Methodology | Geo-based incrementality testing | Bayesian causal inference |
| Setup time | 4–8 weeks per test | 2 minutes |
| Pixel required? | No | No |
| Best for | Enterprise brands running formal incrementality programs | Shopify DTC brands wanting true incrementality measurement |
Where Measured falls short
- Enterprise pricing ($5K+/mo)
- Each test takes weeks
- Point-in-time not continuous
- Requires pausing spend to test
Why brands choose Causality Engine instead
- 95%+ cheaper
- Always-on measurement
- No spend pausing required
- Continuous causal attribution
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One-time analysis. No subscription. See your true channel-level ROAS in minutes. Full refund if you don't see the value.
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Based in the Netherlands
|KVK: 92226892
|VAT: NL865944039B01
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