Measured vs Causality Engine
Measured is best for enterprise brands running formal incrementality programs. Choose Causality Engine when you need a defensible per-channel read before a budget decision, from the GA4 export you already have.
€99 once, excl. VAT. Keep Measured; use us as the causal second opinion.
Side by side. Every fact sourced.
Short answer: Keep Measured. Causality Engine is not a replacement for it: it installs nothing and reads the GA4 export you already have, so it adds a read of what each channel caused on top of Measured's geo-based incrementality testing, for €99.
Scroll the table sideways for every column.
| Compared on | Causality EngineThe layer on top | MeasuredIncrementality and media optimization |
|---|---|---|
| Compatible with Causality Engine | It is the layerReads your GA4 export | YesKeep Measured, add the read |
| Pay once, no subscription | Yes€99 per read; Pro at €299 a month is optional | No public priceQuoted through sales |
| Price stays flat as you grow | Yes€99 a read, whatever your revenue or ad spend | Not stated |
| Money back if it does not help | YesFull refund within 30 days, no questions asked | No refunds; fees are non-cancelable and non-refundable1 |
| Method | Causal inference on your GA4 export | Geo-based incrementality testing |
| Starting price | €99 once, excl. VAT | Custom (enterprise) |
| Pricing model | €99 per read, or Pro at €299 a month | Enterprise plans quoted via sales; no public pricing page |
| Setup | Upload a GA4 export; results in 1 to 2 minutes | 4 to 8 weeks per test |
| Best for | Ecommerce brands on GA4 spending on two or more channels | Enterprise brands running formal incrementality programs |
| How it gets your data | ||
| Needs its own pixel, tag or SDK | NoNothing to install | No |
| Works with Google Analytics 4 | YesA GA4 export is the input | Yes2 |
| Native store integrations | Any store that runs GA4Shopify, WooCommerce, Shopware, Magento or a custom build | Shopify, Amazon3 |
| Server-side tracking or conversion APIs | NoIt reads data you already collect | Not stated |
| What it measures | ||
| Multi-touch attribution | NoCausal attribution: what each channel caused | Not stated |
| Marketing mix modelling | No | Yes4 |
| Incrementality or holdout tests | NoNo test to run | Yes5 |
| Post-purchase surveys | No | Not stated |
| How you buy it | ||
| Self-serve sign-up | YesUpload at /start | Not stated |
| Free trial or free plan | First finding freeThe €99 read is refundable within 30 days | No public pricing; website offers demo only; Shopify app listed as Free6 |
| Billing terms | None for the readPro is billed monthly, cancel any time | Term set in each signed order form (SOF); fees non-cancelable7 |
| Who makes it | ||
| Headquarters | Utrecht, Netherlands | Austin, United States8 |
| Founded | 2023 | 20179 |
| States EU data hosting | YesPrimary infrastructure in the EU, per our privacy policy | Not stated |
| What reviewers say | ||
| G2 | Not listed yet | Not stated |
| Capterra | Not listed yet | 5.0 stars (10 reviews)10 |
| Shopify App Store | No appNothing to install | 5.0 stars (13 reviews)11 |
Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too. “Not stated” means we could not find it on the vendor's own pages or listings on 12 October 2026; it does not mean the feature is missing.
Sources, read 12 October 2026
- 1. measured.com/media/Measured-TOS-11-22-2024.pdf: “EACH ORDER FORM MAY NOT BE CANCELLED ONCE THESE TERMS HAS BEEN ACCEPTED, AND NO REFUNDS WILL BE GRANTED.”
- 2. measured.com/integration/google-analytics: “Google Analytics Incrementality Measurement with Measured and Google Analytics To Inform Marketing Attribution”
- 3. measured.com/integrations: “Amazon Sales The Measured Intelligence Suite App in Amazon Developer Apps helps connect Amazon Sales data to…”
- 4. measured.com: “Media Mix Modeling Causal MMM calibrated with incrementality tests”
- 5. measured.com: “Incrementality Testing Automated geo and audience split experiments”
- 6. apps.shopify.com/measured-app: “Pricing Free”
- 7. measured.com/media/Measured-TOS-11-22-2024.pdf: “The term of each SOF shall be set forth on the SOF.”
- 8. linkedin.com/company/measuredinc: “Headquarters Austin, Texas … 1801 Rockmoor Ave Austin, Texas 78703, US (Primary)”
- 9. measured.com/about: “Founded A proven category leader. 2017”
- 10. capterra.com/p/188418/Cross-Channel-Attribution-Planning: “Overall rating Based on 10 user reviews See all reviews 5.0”
- 11. apps.shopify.com/measured-app: “5.0 (13)”
Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
Where Measured falls short
- Enterprise subscription, quoted via sales
- Each test takes weeks
- Point-in-time not continuous
- Requires pausing spend to test
What Causality Engine does differently
- No pixel and no tag. It reads the GA4 export you already have.
- What each channel caused, next to what last-click gave it, with a data-health score on every channel.
- The first number 1 to 2 minutes after the upload, on whatever GA4 history you export; 12 months or more reads best.
- €99 once, excl. VAT. Pro is €299 a month, billed monthly, cancel any time.
- Full refund within 30 days, no questions asked. You keep the read.
Measured and Causality Engine: questions
What does Measured cost?
Measured publishes no price: it is quoted through sales.How does Measured measure, and how does Causality Engine?
Measured: Geo-based incrementality testing. Causality Engine: causal inference on your GA4 export, showing what each channel caused next to what last-click gave it.What does Causality Engine cost?
The first finding is free and runs in your browser before any signup. The full read is €99 once, excl. VAT, refundable within 30 days, no questions asked. Pro is €299 a month, billed monthly, cancel any time. The price does not rise with revenue, ad spend, orders or traffic.Can I use Causality Engine together with Measured?
Yes. Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too.
Keep reading
Four named Dutch brands and our own store, with the figures they let us publish: the case studies.
GA4 export uploadNo pixel1–2 minutes to a first read30-day refund, no questions asked
Your platforms guess.
We run the math.
Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.
The free finding runs in your browser. Your file never leaves it. The full read is €99, refundable within 30 days, no questions asked. Prices exclude VAT.