Switch from Attribuly to Causality Engine
Attribuly uses first-party pixel + UTM tracking. Causality Engine uses causal inference on your GA4 export. There is nothing to migrate: the first read takes 1 to 2 minutes, and you can run both side by side.
€99 once, excl. VAT. Keep Attribuly running while you compare.
What Attribuly's terms say, before you leave.
Short answer: there is nothing to migrate. Keep Attribuly running, upload your GA4 export, and compare the two for a month. Cancel only if the comparison says so, on the terms below.
- Contract
- Monthly or annualattribuly.com/pricing, read
- Refunds
- Not stated on its public pages
- Free trial or plan
- Free plan; 7-day free trial on Proattribuly.com/pricing, read
- Billing
- Subscription, Free plan; paid from $8/mo billed annuallyattribuly.com/pricing, read
- Price rises with
- your traffic or eventsattribuly.com/pricing, read
Attribuly and Causality Engine, fact by fact
Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
How to switch, in five steps.
No cancellation required yet
Keep Attribuly running (its terms: monthly or annual). Causality Engine reads your GA4 CSV export, so nothing conflicts and no data moves between the two.
Upload your GA4 CSV (no integration required)
Export 12 months or more of GA4 data and upload it. Longer reads better. No OAuth, no pixel, no code, no DNS changes. Shopify native is on the roadmap.
Run your first analysis
What each channel caused, next to last-click, with a data-health score on each, 1 to 2 minutes after the upload. Compare it with what Attribuly was telling you.
Evaluate side by side
Run both for a month and compare them channel by channel. Where they disagree is where a budget decision is at stake.
Cancel Attribuly when ready
Only if the side-by-side says you should. Nothing in Causality Engine depends on Attribuly being gone.
What to weigh before you leave Attribuly
Attribuly uses first-party pixel + UTM tracking and is best for Shopify stores on Klaviyo that want to recover abandoned carts, with ad attribution alongside. Where it differs from a causal read:
- Cart recovery first; attribution is one feature of it
- No causal inference
- Multi-touch attribution allocates credit across observed touchpoints; it is not a counterfactual estimate of what a channel caused
Questions about leaving Attribuly
Can I cancel Attribuly at any time?
What Attribuly states: Monthly or annual.Source: attribuly.com/pricing, read .Does Attribuly have a free trial or plan?
What Attribuly states: Free plan; 7-day free trial on Pro.Source: attribuly.com/pricing, read .Does Attribuly's price rise as you grow?
Yes. Priced on your traffic or events, according to its pricing page. Causality Engine is €99 a read, whatever your revenue or ad spend.Source: attribuly.com/pricing, read .Can I run Attribuly and Causality Engine side by side?
Yes. Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too.
Keep reading
Four named Dutch brands and our own store, with the figures they let us publish: the case studies.
GA4 export uploadNo pixel1–2 minutes to a first read30-day refund, no questions asked
Your platforms guess.
We run the math.
Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.
The free finding runs in your browser. Your file never leaves it. The full read is €99, refundable within 30 days, no questions asked. Prices exclude VAT.