Why pixel-based attribution broke
Opt-outs, capped attribution windows, and cookie loss mean pixels now miss and misattribute a large share of conversions. Patching them with modeled conversions inside each platform just re-introduces the platform's bias.
The first-party alternative
Your Shopify orders and GA4 exports are first-party and complete. Causal modeling on that history estimates each channel's incremental contribution without tracking individual users - privacy-safe by construction, and unaffected by the next browser change.
Find your wasted ad spend in 2 minutes.
Upload 90 days of Shopify and GA4. Get incremental ROAS with confidence intervals. No pixel, no SDK.
Frequently asked questions
Do I need to install anything?
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No - it runs on your existing Shopify + GA4 exports.
Is this affected by iOS or cookie changes?
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No - it uses aggregate first-party data, not user-level tracking.
