Social Media glossary
5 social media terms, each defined in plain language with what the number hides once real ad spend runs through it. Definitions are written for ecommerce operators, not statisticians.
Social Media terms
- Influencer MarketingInfluencer Marketing uses endorsements and product placements from individuals with dedicated social followings. It uses trusted voices to promote products.
- RetargetingRetargeting is online advertising that targets users who have previously interacted with your website or content. Attribution analysis shows the causal role of retargeting in driving conversions and improving ad spend.
- TaggingTagging labels or mentions another user, page, or location in a social media post. It creates links between entities, which helps analyze influence and attribution.
- User-Generated ContentUser-Generated Content (UGC) is any content, such as images or text, created and posted by users on online platforms. It provides authentic brand promotion.
- Vanity MetricVanity Metric is a data point that appears impressive but does not measure actual business success. It lacks a clear causal link to business objectives.
Other glossary sections
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