Social Media glossary
5 social media terms, each defined in plain language with what the number hides once real ad spend runs through it. Definitions are written for ecommerce operators, not statisticians.
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Social Media terms
- Influencer MarketingInfluencer Marketing uses endorsements and product placements from individuals with dedicated social followings. It uses trusted voices to promote…
- RetargetingRetargeting is online advertising that targets users who have previously interacted with your website or content. Attribution analysis shows the…
- TaggingTagging labels or mentions another user, page, or location in a social media post. It creates links between entities, which helps analyze influence…
- User-Generated ContentUser-Generated Content (UGC) is any content, such as images or text, created and posted by users on online platforms. It provides authentic brand…
- Vanity MetricVanity Metric is a data point that appears impressive but does not measure actual business success. It lacks a clear causal link to business…
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