Ecommerce glossary
23 ecommerce terms, each defined in plain language with what the number hides once real ad spend runs through it. Definitions are written for ecommerce operators, not statisticians.
Ecommerce terms
- Agentic CheckoutCheckout executed by an AI agent on a user's behalf, typically via API or a hosted agent flow: no browser session, no thank-you page, no client-side…
- Agentic CommerceAgentic commerce is shopping performed by AI agents on a customer's behalf: the agent finds, selects, and purchases products through APIs or…
- AI Shopping AgentAn AI shopping agent is software that completes purchases for a user: it searches, compares, and checks out via APIs, without a human clicking…
- B2B EcommerceB2B Ecommerce refers to the online sale of goods or services between businesses. Causal analysis helps understand the unique purchasing behaviors of…
- B2C EcommerceB2C Ecommerce sells goods or services from a business to a consumer through an online platform. Understanding consumer behavior drives success in…
- Buy Now, Pay Later (BNPL)Buy Now, Pay Later (BNPL) services allow customers to purchase items and pay for them in installments over time. BNPL options will impact conversion…
- Checkout OptimizationCheckout Optimization improves the checkout process to increase conversions and reduce cart abandonment.
- Conversion Rate Optimization (CRO)Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who complete a desired action.
- Cross-sellingCross-selling is a sales technique that encourages customers to buy related products. Causal analysis identifies the most effective product pairings…
- Customer Relationship Management (CRM)CRM (Customer Relationship Management) is technology for managing all company interactions with customers and prospects. Its use drives customer…
- Direct-to-Consumer (D2C)Direct-to-Consumer (D2C) is a business model where a company produces and ships products directly to buyers. It bypasses traditional stores or other…
- Ecommerce PlatformsEcommerce Platforms are software applications that manage an online business's website, marketing, sales, and operations. Causal analysis evaluates…
- Landing PageLanding Page: A single web page that appears after clicking a search result, marketing promotion, email, or online advertisement.
- Mobile Commerce (mCommerce)Mobile Commerce (mCommerce) involves online sales transactions using wireless electronic devices. It impacts how consumers shop and how businesses…
- Payment GatewaysPayment Gateways authorize and process credit card payments for online and physical stores. The choice of gateway causally impacts checkout…
- Product PagesProduct Pages are individual pages on an e-commerce site that describe a specific product. They provide detailed information to shoppers.
- SaaSSaaS is a software licensing and delivery model where software is licensed on a subscription basis and hosted centrally. This model impacts…
- ShopifyShopify is an ecommerce platform for creating online stores and selling products. Attribution modeling shows which marketing channels drive traffic…
- SitemapA Sitemap is a file that provides search engines with information about a site's pages and their relationships. A well-structured sitemap directly…
- Subscription ModelSubscription Model is a business model where customers pay a recurring price for product or service access. It generates consistent revenue streams.
- UpsellingUpselling is a sales technique that encourages customers to purchase more expensive items or upgrades. Causal inference measures its impact on…
- Voice CommerceVoice Commerce uses voice commands to search for and purchase products online. Understanding its causal drivers shows brands how to capitalize on…
- Zero-Click PurchaseA purchase completed without the buyer ever loading the merchant's website, for example an AI assistant or agent checkout via API. Invisible to pixel…
Other glossary sections
Your platforms guess.
We run the math.
Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.
Free, in your browser: your file is not uploaded. The full read is €99, refundable within 30 days. Prices exclude VAT.
Or book a 30-min call.