Ecommerce glossary
23 ecommerce terms, each defined in plain language with what the number hides once real ad spend runs through it. Definitions are written for ecommerce operators, not statisticians.
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Ecommerce terms
- Agentic CheckoutCheckout executed by an AI agent on a user's behalf, typically via API or a hosted agent flow: no browser session, no thank-you page, no client-side…
- Agentic CommerceAgentic commerce is shopping performed by AI agents on a customer's behalf: the agent finds, selects, and purchases products through APIs or…
- AI Shopping AgentAn AI shopping agent is software that completes purchases for a user: it searches, compares, and checks out via APIs, without a human clicking…
- B2B EcommerceB2B Ecommerce refers to the online sale of goods or services between businesses. Causal analysis helps understand the unique purchasing behaviors of…
- B2C EcommerceB2C Ecommerce sells goods or services from a business to a consumer through an online platform. Understanding consumer behavior drives success in…
- Buy Now, Pay Later (BNPL)Buy Now, Pay Later (BNPL) services allow customers to purchase items and pay for them in installments over time. BNPL options will impact conversion…
- Checkout OptimizationCheckout Optimization improves the checkout process to increase conversions and reduce cart abandonment.
- Conversion Rate Optimization (CRO)Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who complete a desired action.
- Cross-sellingCross-selling is a sales technique that encourages customers to buy related products. Causal analysis identifies the most effective product pairings…
- Customer Relationship Management (CRM)CRM (Customer Relationship Management) is technology for managing all company interactions with customers and prospects. Its use drives customer…
- Direct-to-Consumer (D2C)Direct-to-Consumer (D2C) is a business model where a company produces and ships products directly to buyers. It bypasses traditional stores or other…
- Ecommerce PlatformsEcommerce Platforms are software applications that manage an online business's website, marketing, sales, and operations. Causal analysis evaluates…
- Landing PageLanding Page: A single web page that appears after clicking a search result, marketing promotion, email, or online advertisement.
- Mobile Commerce (mCommerce)Mobile Commerce (mCommerce) involves online sales transactions using wireless electronic devices. It impacts how consumers shop and how businesses…
- Payment GatewaysPayment Gateways authorize and process credit card payments for online and physical stores. The choice of gateway causally impacts checkout…
- Product PagesProduct Pages are individual pages on an e-commerce site that describe a specific product. They provide detailed information to shoppers.
- SaaSSaaS is a software licensing and delivery model where software is licensed on a subscription basis and hosted centrally. This model impacts…
- ShopifyShopify is an ecommerce platform for creating online stores and selling products. Attribution modeling shows which marketing channels drive traffic…
- SitemapA Sitemap is a file that provides search engines with information about a site's pages and their relationships. A well-structured sitemap directly…
- Subscription ModelSubscription Model is a business model where customers pay a recurring price for product or service access. It generates consistent revenue streams.
- UpsellingUpselling is a sales technique that encourages customers to purchase more expensive items or upgrades. Causal inference measures its impact on…
- Voice CommerceVoice Commerce uses voice commands to search for and purchase products online. Understanding its causal drivers shows brands how to capitalize on…
- Zero-Click PurchaseA purchase completed without the buyer ever loading the merchant's website, for example an AI assistant or agent checkout via API. Invisible to pixel…
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