General Marketing glossary
10 general marketing terms, each defined in plain language with what the number hides once real ad spend runs through it. Definitions are written for ecommerce operators, not statisticians.
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General Marketing terms
- Affiliate MarketingAffiliate Marketing is performance-based marketing where a business rewards affiliates for each customer brought through their marketing efforts.
- Audience TargetingAudience Targeting divides consumers into segments based on characteristics and behaviors, then tailors marketing messages to those segments.
- Brand EquityBrand equity is the value a company generates from a recognizable product name compared to a generic equivalent. It reflects a brand's power in…
- Campaign EffectivenessCampaign effectiveness measures how well a marketing campaign meets its objectives.
- Content MarketingContent Marketing is a strategic approach focused on creating and distributing valuable content to attract and retain an audience, driving profitable…
- Email MarketingEmail Marketing is sending commercial messages to a group of people using email. Every email sent to a potential or current customer constitutes…
- Market ShareMarket share represents the percentage of a market a specific entity controls. It indicates a company's competitiveness and success.
- Marketing FunnelA marketing funnel describes the customer's journey with a company, from initial awareness to purchase. It maps routes to conversion.
- Marketing ROIMarketing ROI (Return on Investment) measures the return from marketing spend. It evaluates the effectiveness of marketing campaigns.
- Value PropositionValue Proposition is a promise of value delivered to a customer. It defines how a product or service solves a customer's problem or improves their…
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