Attribution App vs Causality Engine
Side-by-side comparison of multi-touch attribution for marketers vs causal inference for shopify attribution. Updated for 2026.
| Attribution App | Causality EngineYou are here | |
|---|---|---|
| Starting price | $999/mo | €99 one-time |
| Pricing model | Tiered ($999–$2,499/mo) | €99 one-time or $299/mo Pro |
| Methodology | Rules-based + algorithmic multi-touch attribution | causal inference |
| Setup time | 1–2 weeks | 2 minutes |
| Pixel required? | Yes | No |
| Best for | Mid-market brands wanting multi-touch attribution reports | Shopify DTC brands wanting true incrementality measurement |
Where Attribution App falls short
- Rules-based MTA is subjective
- Pixel-dependent accuracy issues post-iOS14
- Expensive for mid-market
- No causal inference — still correlation
Why brands choose Causality Engine instead
- Causal inference not rules-based
- No pixel dependency
- 90% cheaper
- Proves causation not correlation
Try it risk-free for €99
One-time analysis. No subscription. See your true channel-level ROAS in minutes. Full refund if you don't see the value.
“Finally stopped arguing with our agency about which numbers are real.”
Founder, Beauty Brand
“Discovered €47K/month our dashboards never showed.”
CMO, Fashion Brand
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