Attribution App vs Causality Engine
Side-by-side comparison of multi-touch attribution for marketers vs upload your ga4 csv, see what actually works in 5-10 minutes. Updated for 2026.
| Feature | Attribution App | Causality EngineYou are here |
|---|---|---|
| Starting price | $199/mo | €99 one-time |
| Pricing model | Shopify plan from $199/mo; Pro from $399/mo; optional setup $2,500–$5,000 | €99 one-time or €299/mo Pro |
| Methodology | Rules-based + algorithmic multi-touch attribution | causal inference |
| Setup time | 1–2 weeks | 5–10 minutes (GA4 CSV upload) |
| Pixel required? | Yes | No |
| Measures incrementality? | No | Yes, causal inference |
| iOS 14.5+ resilient? | No, pixel-dependent | Yes, aggregate data |
| Developer required? | Usually | No |
| Contract required? | Often | No, cancel anytime |
| Time to first insight | 1–2 weeks | Minutes |
| Best for | Mid-market brands wanting multi-touch attribution reports | Any ecommerce brand using GA4, frustrated with platform-reported attribution |
Pricing verified from Attribution App's pricing page (2026-09-08). Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
See the difference on your own data
Upload your GA4 CSV · 5–10 min insights · €99 · Full refund
Where Attribution App falls short
- Rules-based MTA is subjective
- Pixel-dependent: browser privacy controls limit what a pixel can observe
- Expensive for mid-market
- No causal inference, still correlation
Why brands choose Causality Engine instead
- Causal inference not rules-based
- No pixel dependency
- One-time €99, not a monthly subscription
- Proves causation not correlation
Try it risk-free for €99
One-time analysis. No subscription. See your true channel-level ROAS in minutes. Full refund if you don't see the value.
“We discovered 34% of our revenue was hidden by last-click. CE found it in minutes.”
Maarten V., OFFFTRACK
“€47K/month our dashboards never showed. We reallocated budget the same week.”
Simone K., The Two Sisters
Last-click guesses.We run the math.
Causal attribution for ecommerce brands. Watch the model work on a sample store first, then upload your GA4 export and see which channels really drove revenue in 5–10 minutes. €99, pay-per-use. Pro at €299/mo when you want it continuous.
No signup for the demo. Book a 20-min call or compare plans.