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Switch from TapClicks to Causality Engine

TapClicks uses marketing data connectors and automated reporting. Causality Engine uses causal inference on your GA4 export. There is nothing to migrate: the first read takes 1 to 2 minutes, and you can run both side by side.

Get your first finding freeOr book a 30-min call.

€99 once, excl. VAT. Keep TapClicks running while you compare.

TapClicks and Causality Engine, side by side.

Short answer: Keep TapClicks. Causality Engine is not a replacement for it: it installs nothing and reads the GA4 export you already have, so it adds a read of what each channel caused on top of TapClicks' marketing data connectors and automated reporting, for €99.

Scroll the table sideways for every column.

Causality Engine compared with TapClicks: data, measurement, buying, company and reviews. Vendor facts read 12 October 2026, each with its source below the table.
Compared onCausality EngineThe layer on topTapClicksAI-powered marketing data and reporting platform
Compatible with Causality EngineIt is the layerReads your GA4 exportYesKeep TapClicks, add the read
Pay once, no subscriptionYes€99 per read; Pro at €299 a month is optionalNo public priceQuoted through sales
Price stays flat as you growYes€99 a read, whatever your revenue or ad spendNot stated
Money back if it does not helpYesFull refund within 30 days, no questions askedFees are non-refundable1
MethodCausal inference on your GA4 exportMarketing data connectors and automated reporting
Starting price€99 once, excl. VATCustom pricing
Pricing model€99 per read, or Pro at €299 a monthFour packages (SmartStory, SmartReports, SmartAnalytics, SmartSuite) compared by features; prices are given only after scheduling an appointment, with a startup bundle of 10 clients included
SetupUpload a GA4 export; results in 1 to 2 minutesConnect data sources through native connectors; vendor says setup in minutes
Best forEcommerce brands on GA4 spending on two or more channelsAgencies, brands, franchises and media companies
How it gets your data
Needs its own pixel, tag or SDKNoNothing to installNo
Works with Google Analytics 4YesA GA4 export is the inputYes2
Native store integrationsAny store that runs GA4Shopify, WooCommerce, Shopware, Magento or a custom buildShopify, Amazon3
Server-side tracking or conversion APIsNoIt reads data you already collectNot stated
What it measures
Multi-touch attributionNoCausal attribution: what each channel causedNot stated
Marketing mix modellingNoNot stated
Incrementality or holdout testsNoNo test to runNot stated
Post-purchase surveysNoNot stated
How you buy it
Self-serve sign-upYesUpload at /startYes4
Free trial or free planFirst finding freeThe €99 read is refundable within 30 days14-day free trial5
Billing termsNone for the readPro is billed monthly, cancel any timeMonthly (unless the Order Form specifies otherwise)6
Who makes it
HeadquartersUtrecht, NetherlandsSan Jose, United States7
Founded202320097
States EU data hostingYesPrimary infrastructure in the EU, per our privacy policyNot stated
What reviewers say
G2Not listed yetNot stated
CapterraNot listed yet4.3 stars (175 reviews)8
Shopify App StoreNo appNothing to installNot stated

Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too. “Not stated” means we could not find it on the vendor's own pages or listings on 12 October 2026; it does not mean the feature is missing.

Sources, read 12 October 2026

  1. 1. resources.tapclicks.com/hubfs/Customer%20Terms%20and%20Conditions/2025%20TapClicks%20Terms%20&%20Conditions.pdf: “Unless otherwise specified in the applicable Order Form, fees are billed monthly in advance and are non-refundable.”
  2. 2. tapclicks.com/platform/tapclicks-ga4: “Using our Channels feature, brings together all of your data sources, including Universal Analytics and GA4.”
  3. 3. tapclicks.com/solutions/ecommerce: “combine eCommerce metrics from Shopify / Amazon along with other metrics from multiple data sources into a customized dashboard.”
  4. 4. tapclicks.com/free-trial: “Start your 14-day free trial. No Credit Card Required.”
  5. 5. tapclicks.com/free-trial: “Try TapClicks Free for 14 Days”
  6. 6. resources.tapclicks.com/hubfs/Customer%20Terms%20and%20Conditions/2025%20TapClicks%20Terms%20&%20Conditions.pdf: “Unless otherwise specified in the applicable Order Form, Customer will be billed monthly.”
  7. 7. tapclicks.com/about-us: “TapClicks was founded in 2009 and is headquartered in San Jose, California.”
  8. 8. capterra.com/p/145227/TapClicks/reviews: “TapClicks 4.3 (175)”

Every tool we track, on every fact · The same facts as JSON

Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.

How to switch, in five steps.

  1. No cancellation required yet

    Keep TapClicks running. Causality Engine reads your GA4 CSV export, so nothing conflicts and no data moves between the two.

  2. Upload your GA4 CSV (no integration required)

    Export 12 months or more of GA4 data and upload it. Longer reads better. No OAuth, no pixel, no code, no DNS changes. Shopify native is on the roadmap.

  3. Run your first analysis

    What each channel caused, next to last-click, with a data-health score on each, 1 to 2 minutes after the upload. Compare it with what TapClicks was telling you.

  4. Evaluate side by side

    Run both for a month and compare them channel by channel. Where they disagree is where a budget decision is at stake.

  5. Cancel TapClicks when ready

    Only if the side-by-side says you should. Nothing in Causality Engine depends on TapClicks being gone.

Keep reading

Four named Dutch brands and our own store, with the figures they let us publish: the case studies.

GA4 export uploadNo pixel1–2 minutes to a first read30-day refund, no questions asked

Your platforms guess.
We run the math.

Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.

Get your first finding free

Free, in your browser: your file is not uploaded. The full read is €99, refundable within 30 days. Prices exclude VAT.
Or book a 30-min call.