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Switch from SegMetrics to Causality Engine

SegMetrics uses pixel-based multi-touch attribution. Causality Engine uses causal inference on your GA4 export. There is nothing to migrate: the first read takes 1 to 2 minutes, and you can run both side by side.

Get your first finding freeOr book a 30-min call.

€99 once, excl. VAT. Keep SegMetrics running while you compare.

SegMetrics and Causality Engine, side by side.

Short answer: Keep SegMetrics. Causality Engine is not a replacement for it: it installs nothing and reads the GA4 export you already have, so it adds a read of what each channel caused on top of SegMetrics' pixel-based multi-touch attribution, for €99.

Scroll the table sideways for every column.

Causality Engine compared with SegMetrics: data, measurement, buying, company and reviews. Vendor facts read 12 October 2026, each with its source below the table.
Compared onCausality EngineThe layer on topSegMetricsMulti-touch marketing attribution platform
Compatible with Causality EngineIt is the layerReads your GA4 exportYesKeep SegMetrics, add the read
Pay once, no subscriptionYes€99 per read; Pro at €299 a month is optionalSubscription$57/mo
Price stays flat as you growYes€99 a read, whatever your revenue or ad spendNoPriced on your contact list
Money back if it does not helpYesFull refund within 30 days, no questions askedRefund of any payment made in the last 30 days1
MethodCausal inference on your GA4 exportPixel-based multi-touch attribution
Starting price€99 once, excl. VAT$57/mosegmetrics.io/pricing, read
Pricing model€99 per read, or Pro at €299 a monthTiers (Launch $57, Grow $197, Scale $397, Enterprise by demo) priced on active contacts; monthly or annual billing (2 months free annually)
SetupUpload a GA4 export; results in 1 to 2 minutesTracking pixel on every page plus one-click integrations
Best forEcommerce brands on GA4 spending on two or more channelsInfo-product, coaching, ecommerce and SaaS businesses, and agencies
How it gets your data
Needs its own pixel, tag or SDKNoNothing to installYes2
Works with Google Analytics 4YesA GA4 export is the inputNot stated
Native store integrationsAny store that runs GA4Shopify, WooCommerce, Shopware, Magento or a custom buildShopify, WooCommerce, BigCommerce, Wix3
Server-side tracking or conversion APIsNoIt reads data you already collectYes4
What it measures
Multi-touch attributionNoCausal attribution: what each channel causedYes5
Marketing mix modellingNoNot stated
Incrementality or holdout testsNoNo test to runNot stated
Post-purchase surveysNoNot stated
How you buy it
Self-serve sign-upYesUpload at /startYes6
Free trial or free planFirst finding freeThe €99 read is refundable within 30 days14-day free trial7
Billing termsNone for the readPro is billed monthly, cancel any timeMonthly or annual8
Who makes it
HeadquartersUtrecht, NetherlandsPortland, United States9
Founded2023201510
States EU data hostingYesPrimary infrastructure in the EU, per our privacy policyNot stated
What reviewers say
G2Not listed yetNot stated
CapterraNot listed yet4.8 stars (8 reviews)11
Shopify App StoreNo appNothing to installNot stated

Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too. “Not stated” means we could not find it on the vendor's own pages or listings on 12 October 2026; it does not mean the feature is missing.

Sources, read 12 October 2026

  1. 1. segmetrics.io/terms-service: “We will refund any payment made within the 30 days preceding your refund request.”
  2. 2. docs.segmetrics.io/article/50-installing-tracking-pixel: “Copy the pixel code and put it on every page of your website, right before the closing </body> tag.”
  3. 3. segmetrics.io/integration: “BigCommerce An e-commerce platform; Shopify A simple way to create an online store; Wix Create a website you're proud of WooCommerce WooCommerce is a customizable”
  4. 4. segmetrics.io/pricing: “Ad Conversion Feeder Send purchase conversions back your ad platforms to increase conversion”
  5. 5. segmetrics.io: “SegMetrics is a multi-touch marketing attribution platform that ties conversions to actual revenue & LTV across ads, email, funnels, & AI search engines.”
  6. 6. segmetrics.io/pricing: “Launch $ 57 /mo ... Try 14 Days Free”
  7. 7. segmetrics.io/pricing: “All plans are 100% risk-free with our 14-day free trial!”
  8. 8. segmetrics.io/pricing: “There are no long-term contracts with SegMetrics. You pick if you want monthly or annual billing, and you can cancel at any time.”
  9. 9. linkedin.com/company/segmetrics: “Headquarters Portland, Oregon Type Self-Owned”
  10. 10. segmetrics.io/about-us: “SegMetrics started in 2015 when our founder, Keith Perhac, was running a marketing agency”
  11. 11. capterra.com/p/206769/SegMetrics/reviews: “SegMetrics 4.8 (8) Provider data verified by our Software Research team”

Every tool we track, on every fact · The same facts as JSON

Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.

How to switch, in five steps.

  1. No cancellation required yet

    Keep SegMetrics running. Causality Engine reads your GA4 CSV export, so nothing conflicts and no data moves between the two.

  2. Upload your GA4 CSV (no integration required)

    Export 12 months or more of GA4 data and upload it. Longer reads better. No OAuth, no pixel, no code, no DNS changes. Shopify native is on the roadmap.

  3. Run your first analysis

    What each channel caused, next to last-click, with a data-health score on each, 1 to 2 minutes after the upload. Compare it with what SegMetrics was telling you.

  4. Evaluate side by side

    Run both for a month and compare them channel by channel. Where they disagree is where a budget decision is at stake.

  5. Cancel SegMetrics when ready

    Only if the side-by-side says you should. Nothing in Causality Engine depends on SegMetrics being gone.

Keep reading

Four named Dutch brands and our own store, with the figures they let us publish: the case studies.

GA4 export uploadNo pixel1–2 minutes to a first read30-day refund, no questions asked

Your platforms guess.
We run the math.

Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.

Get your first finding free

Free, in your browser: your file is not uploaded. The full read is €99, refundable within 30 days. Prices exclude VAT.
Or book a 30-min call.