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Switch from Lifesight to Causality Engine

Lifesight uses causal MMM, geo-lift tests and calibrated attribution. Causality Engine uses causal inference on your GA4 export. There is nothing to migrate: the first read takes 1 to 2 minutes, and you can run both side by side.

Get your first finding freeOr book a 30-min call.

€99 once, excl. VAT. Keep Lifesight running while you compare.

Lifesight and Causality Engine, side by side.

Short answer: Keep Lifesight. Causality Engine is not a replacement for it: it installs nothing and reads the GA4 export you already have, so it adds a read of what each channel caused on top of Lifesight's causal MMM, geo-lift tests and calibrated attribution, for €99.

Scroll the table sideways for every column.

Causality Engine compared with Lifesight: data, measurement, buying, company and reviews. Vendor facts read 12 October 2026, each with its source below the table.
Compared onCausality EngineThe layer on topLifesightAgentic unified marketing measurement platform
Compatible with Causality EngineIt is the layerReads your GA4 exportYesKeep Lifesight, add the read
Pay once, no subscriptionYes€99 per read; Pro at €299 a month is optionalNo public priceQuoted through sales
Price stays flat as you growYes€99 a read, whatever your revenue or ad spendNot stated
Money back if it does not helpYesFull refund within 30 days, no questions askedNot stated
MethodCausal inference on your GA4 exportCausal MMM, geo-lift tests and calibrated attribution
Starting price€99 once, excl. VATCustom pricing
Pricing model€99 per read, or Pro at €299 a monthThree demo-led tiers (Performance, Precision, Enterprise) sold as one annual subscription priced on data and marketing maturity
SetupUpload a GA4 export; results in 1 to 2 minutesConnect commerce, ad and other data sources; onboarding takes a few days to a few weeks
Best forEcommerce brands on GA4 spending on two or more channelsMid-sized to enterprise brands spending across many channels
How it gets your data
Needs its own pixel, tag or SDKNoNothing to installNo1
Works with Google Analytics 4YesA GA4 export is the inputYes2
Native store integrationsAny store that runs GA4Shopify, WooCommerce, Shopware, Magento or a custom buildShopify, Salesforce Commerce Cloud3
Server-side tracking or conversion APIsNoIt reads data you already collectNot stated
What it measures
Multi-touch attributionNoCausal attribution: what each channel causedNot stated
Marketing mix modellingNoYes4
Incrementality or holdout testsNoNo test to runYes5
Post-purchase surveysNoNot stated
How you buy it
Self-serve sign-upYesUpload at /startNo6
Free trial or free planFirst finding freeThe €99 read is refundable within 30 daysDemo only6
Billing termsNone for the readPro is billed monthly, cancel any timeAnnual7
Who makes it
HeadquartersUtrecht, NetherlandsNew York, United States8
Founded202320178
States EU data hostingYesPrimary infrastructure in the EU, per our privacy policyYes9
What reviewers say
G2Not listed yetNot stated
CapterraNot listed yetNot stated
Shopify App StoreNo appNothing to installNot stated

Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too. “Not stated” means we could not find it on the vendor's own pages or listings on 12 October 2026; it does not mean the feature is missing.

Sources, read 12 October 2026

  1. 1. docs.lifesight.io/docs/who-is-lifesight-for: “Is user-level tracking required? No. Lifesight is privacy-safe by design. It relies on aggregate and geo-level methods, plus platform data you already have.”
  2. 2. lifesight.io/solutions/dtc-ecommerce: “What data do we need to start? Commerce platform, ad accounts, GA4 (optional), and ESP/SMS.”
  3. 3. lifesight.io/integrations: “BigQuery Salesforce Commerce Cloud Taboola ... Linkedin Ads Shopify Google Ads”
  4. 4. lifesight.io/pricing: “Everything in Performance, plus: Causal MMM with geo-test calibration support”
  5. 5. lifesight.io/pricing: “Run geo-tests on all major supported platforms”
  6. 6. lifesight.io/pricing: “Best for growing mid-sized brands who spend on paid across multiple online platforms and sell via online channels Book a Demo”
  7. 7. lifesight.io/pricing: “We offer a single annual subscription for all modules within our platform”
  8. 8. linkedin.com/company/lifesight: “Headquarters New York City, New York Type Privately Held Founded 2017”
  9. 9. lifesight.io/trust-center: “Data residency is configurable across EU, US, UK, India, and Singapore .”

Every tool we track, on every fact · The same facts as JSON

Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.

How to switch, in five steps.

  1. No cancellation required yet

    Keep Lifesight running. Causality Engine reads your GA4 CSV export, so nothing conflicts and no data moves between the two.

  2. Upload your GA4 CSV (no integration required)

    Export 12 months or more of GA4 data and upload it. Longer reads better. No OAuth, no pixel, no code, no DNS changes. Shopify native is on the roadmap.

  3. Run your first analysis

    What each channel caused, next to last-click, with a data-health score on each, 1 to 2 minutes after the upload. Compare it with what Lifesight was telling you.

  4. Evaluate side by side

    Run both for a month and compare them channel by channel. Where they disagree is where a budget decision is at stake.

  5. Cancel Lifesight when ready

    Only if the side-by-side says you should. Nothing in Causality Engine depends on Lifesight being gone.

Keep reading

Four named Dutch brands and our own store, with the figures they let us publish: the case studies.

GA4 export uploadNo pixel1–2 minutes to a first read30-day refund, no questions asked

Your platforms guess.
We run the math.

Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.

Get your first finding free

Free, in your browser: your file is not uploaded. The full read is €99, refundable within 30 days. Prices exclude VAT.
Or book a 30-min call.