What Is Included in Every Causality Engine Plan: Every Causality Engine plan, from one-time analysis to full subscription, includes our core suite of powerful, causality-based attribution features. No compromises.
Read the full article below for detailed insights and actionable strategies.
What's Included in Every Plan: Core Attribution Power
At Causality Engine, we don't believe in tiered access to the truth. Whether you choose a one-time analysis or a full monthly subscription, you get access to the same core engine, the same powerful features, and the same commitment to causality-based insights. We provide the full picture, every time.
Many SaaS companies limit features on their lower-priced plans, forcing you to upgrade to get the tools you really need. We think that's a flawed model. We want you to have the best possible data to make decisions, regardless of which plan you choose. The only difference is the time horizon of your analysis.
Core Features Included in All Plans:
Every Causality Engine analysis, whether a 40-day lookback or a lifetime one, is powered by these essential features:
Intelligence-Adjusted Attribution: This is the heart of our platform. We move beyond simple clicks and impressions to calculate the true incremental lift of each marketing channel. We tell you what's actually adding value.
Refinement Queue: Don't just get data; get answers. The Refinement Queue is a prioritized list of actionable recommendations to improve your marketing ROI. We tell you exactly where to shift your budget for maximum impact.
Causality Chain Visualization: The customer journey is not a straight line. Our visualization tool maps out the complex, multi-touch paths that customers take, helping you understand the synergistic effects of your marketing mix.
Cannibalistic Channel Detection: Are your branded search ads stealing conversions from your organic social media? We identify where your channels are competing against each other, allowing you to eliminate wasted spend and improve overall efficiency.
The Power of a Singular Focus
We are specialists. We build our platform for a specific type of client: Shopify brands in the beauty, fashion, and supplement verticals. This focus allows us to build the most effective models for your specific business needs. We understand the nuances of your industry and the challenges you face in marketing attribution.
No matter which plan you select, you are getting a tool that is purpose-built for you. You are getting the full power of our causal inference engine. The only question you need to ask is how far back you want to look.
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Key Terms in This Article
Attribution
Attribution identifies user actions that contribute to a desired outcome and assigns value to each. It reveals which marketing touchpoints drive conversions.
Attribution Report
Attribution Report shows which touchpoints or channels receive credit for a conversion. It identifies which campaigns drive desired actions.
Causal Inference
Causal Inference determines the independent, actual effect of a phenomenon within a system, identifying true cause-and-effect relationships.
Customer journey
Customer journey is the path and sequence of interactions customers have with a website. Customers use multiple devices and channels, making a consistent experience crucial.
Impressions
Impressions represent the total number of times a digital ad or content displays on a user's screen. It measures reach and visibility, regardless of user interaction.
Marketing Attribution
Marketing attribution assigns credit to marketing touchpoints that contribute to a conversion or sale. Causal inference enhances attribution models by identifying true cause-effect relationships.
Marketing Mix
The marketing mix is the set of actions a company uses to promote its brand or product. It traditionally includes product, price, place, and promotion.
Marketing ROI
Marketing ROI (Return on Investment) measures the return from marketing spend. It evaluates the effectiveness of marketing campaigns.
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Frequently Asked Questions
If all features are included, what is the difference between the plans?
The primary difference is the lookback period. The one-time analysis covers the last 40 days of your data, while the subscription plan offers a lifetime lookback. The subscription also includes our LLM chat interface for natural language queries.
Why don't you have different feature tiers?
We believe that every business, regardless of size, deserves access to the best possible data. We don't want to withhold valuable insights that could help you grow. Our pricing is based on the scope of the analysis, not the quality of the tools.
Is the level of support the same for both plans?
Yes, all of our customers have access to our dedicated customer success team. Whether you have a question about your one-time report or need help interpreting a trend in your subscription dashboard, we are here to help.
