What Is Included in Every Causality Engine Plan
A plain look at what each plan includes, from the one-time analysis to the monthly subscription, and how the plans differ.
Three platforms, three answers, one budget to defend. Your GA4 export already holds the answer, and the first finding is free and never leaves your browser. Get your first finding free
By Joris van Huët, Founder & CEOUpdated 2 min read
What the €99 read includes
A read costs €99, once, excluding VAT, and is refundable within 30 days, no questions asked. Causality Engine reads one file, the Attribution paths export from GA4, and shows what each channel caused next to what last-click gave it. Direct is split back to the channels that sent those buyers. Every channel gets a data-health score from 0 to 100 that grades the read, not the channel, and a next step: raise, cut or hold, or fix tagging first. Last-click, rebuilt from the same export with Direct left out, sits next to the engine: within 25% the two agree, and under 1% on both is too small to act on. Every number in the read checks against two files, your GA4 export and the read, recomputed in your browser. Results arrive 1 to 2 minutes after the upload, and there is no pixel and no SDK to install. A GA4 export covering 12 months or more reads best. The read works on GA4 channel groups, not campaigns or creatives, and it is a one-off read rather than a daily dashboard.
What Pro adds
Pro costs €299 a month, excluding VAT, and adds automated GA4 ingestion, continuous attribution updates, lifetime look-back, AI chat over your own results and budget alerts. The price does not depend on your ad spend, revenue or number of team seats.
Enterprise
Enterprise is a 90-day pilot on a custom quote.
Your first finding
Your first finding is free on the start page: drop the GA4 export and it is worked out in your browser, so the file is not uploaded.
Related Resources
Frequently asked questions
What is the difference between the €99 read and Pro?
A read costs €99, once, excluding VAT, and is refundable within 30 days, no questions asked. Pro costs €299 a month, excluding VAT, and adds automated GA4 ingestion, continuous attribution updates, lifetime look-back, AI chat over your own results and budget alerts.Does the price depend on my ad spend?
The price does not depend on your ad spend, revenue or number of team seats.Is there a free option?
Your first finding is free on the start page: drop the GA4 export and it is worked out in your browser, so the file is not uploaded.
Go deeper: Causal attribution, explained.
Sixty-second versions of these ideas: Causality Engine on YouTube Shorts.
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Terms in this article
- Ad SpendAd Spend is the total amount invested in advertising campaigns. It is measured against Return on Ad Spend (ROAS) to evaluate campaign effectiveness.
- AttributionAttribution identifies user actions that contribute to a desired outcome and assigns value to each. It reveals which marketing touchpoints drive conversions.
- CausalityCausality is the relationship where one event directly causes another, essential for identifying specific actions that drive desired outcomes in marketing.
- ClickClick is the action a user takes to interact with a digital advertisement, redirecting them to a website or landing page. Clicks are a fundamental metric for measuring ad engagement and a primary input for click-based attribution models.
- DashboardA dashboard is a visual display of key information required to achieve specific objectives. It consolidates data onto a single screen for quick review.
- RevenueRevenue is the total income generated by the sale of goods or services related to a company's primary operations.
- TaggingTagging labels or mentions another user, page, or location in a social media post. It creates links between entities, which helps analyze influence and attribution.