Put attribution results into Slack or Notion
No native connector exists, so here are the three routes that do work, what each needs, and the honest recommendation about which to try first.
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By Joris van Huët, Founder & CEOUpdated 2 min read
There is no native Slack app and no Notion connector, so the honest answer is three routes rather than a button. Two of them need the Pro tier; the first one needs nothing.
The three routes
Route one: paste it
Run the read, take the per-channel table, and put it in the document or channel by hand. This is not a stopgap, it is the diagnostic. If a hand-pasted table changes the conversation, a pipe is worth building. If it is ignored, the pipe would have been ignored too, and you have saved the work.
Do this for two cycles before building anything.
Route two: script it
A short script pulls the read and posts a formatted summary on a schedule.
The reasoning is in what an attribution API returns that dashboards hide.
Route three: let an agent do it
The agent-facing surface is described on for AI assistants and the wider question of what agents can and cannot do with attribution in can an AI agent do your attribution.
What not to build
Do not build a real-time feed.
Starting cost
The read itself is €99 once on a Google Analytics export, refundable within 30 days, no questions asked, which is enough for route one. Routes two and three need Pro.
Related answers
Frequently asked questions
Should I try the manual version first?
Yes. Paste the table by hand for two cycles. If it changes the conversation, a pipe is worth building. If it is ignored, an automated version would have been ignored too, and you have avoided the work of finding that out expensively.
Go deeper: Causal attribution, explained.
Sixty-second versions of these ideas: Causality Engine on YouTube Shorts.
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Keep reading
Terms in this article
- AnalyticsAnalytics is the systematic computational analysis of data. It reveals customer behavior and measures campaign performance.
- AttributionAttribution identifies user actions that contribute to a desired outcome and assigns value to each. It reveals which marketing touchpoints drive conversions.
- DashboardA dashboard is a visual display of key information required to achieve specific objectives. It consolidates data onto a single screen for quick review.
- DashboardsDashboards are graphical user interfaces that provide at-a-glance views of key performance indicators (KPIs). They monitor campaign performance and visualize attribution insights.
- Google AnalyticsGoogle Analytics is a web analytics service that tracks and reports website traffic.