How To Export Attribution Data
A short guide to exporting attribution data for your own analysis or to share with your team: the date range, channels and metrics to choose, and what the exported fields mean.
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By Joris van Huët, Founder & CEOUpdated 1 min read
Step 1: Navigate to Export
Log in and go to the Attribution Results page.
Click the "Export Data" button.
Step 2: Select Data Scope
Choose date range.
Select channels or campaigns.
Pick metrics (incremental conversions, spend, ROAS).
Step 3: Choose Export Format
CSV for spreadsheets.
JSON for API ingestion or developer use.
Step 4: Download and Use
Download the exported file.
Import into BI tools like Tableau or Google Sheets.
Automation Options
Subscription plans offer API access for automated data pulls.
Data Fields Explained
Channel ID and Name
Incremental Conversions and Confidence
Spend and True ROAS (see /how-to-calculate-true-roas)
Internal Links
Check /how-to-calculate-true-roas for integrating exported data with performance metrics.
Conclusion
Data export is essential for transparency, deeper analysis, and cross-team collaboration.
Related Resources
Marketing Experiment Tracker: A/B Test Documentation Template
Audience Overlap Attribution Issue: Stop Paying Twice for the Same Customer
Frequently asked questions
What formats are supported for export?
CSV and JSON are supported for manual and programmatic use.Can I export data for a specific campaign only?
Yes, you can filter by campaigns or channels before export.Is there a limit on export size?
No hard limits, but very large exports may take longer to process.Does export include cannibalization data?
Yes, cannibalization scores per channel are included.Can I automate data exports?
Yes, subscription plans provide API endpoints for automation.
Go deeper: Causal attribution, explained.
Sixty-second versions of these ideas: Causality Engine on YouTube Shorts.
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Terms in this article
- AttributionAttribution identifies user actions that contribute to a desired outcome and assigns value to each. It reveals which marketing touchpoints drive conversions.
- ClickClick is the action a user takes to interact with a digital advertisement, redirecting them to a website or landing page. Clicks are a fundamental metric for measuring ad engagement and a primary input for click-based attribution models.
- ConversionConversion is a specific, desired action a user takes in response to a marketing message, such as a purchase or a sign-up.
- MetricsMetrics are quantifiable measures that track and assess business process status. They evaluate campaign performance and inform attribution analysis.