WeTracked vs Causality Engine
WeTracked is best for Shopify merchants wanting better pixel data recovery. Choose Causality Engine when you need a defensible per-channel read before a budget decision, from the GA4 export you already have.
€99 once, excl. VAT. Keep WeTracked; use us as the causal second opinion.
Side by side. Every fact sourced.
Short answer: Keep WeTracked. Causality Engine is not a replacement for it: it installs nothing and reads the GA4 export you already have, so it adds a read of what each channel caused on top of WeTracked's first-party pixel + server-side tracking, for €99.
Scroll the table sideways for every column.
| Compared on | Causality EngineThe layer on top | WeTrackedPrivacy-first ad tracking for Shopify |
|---|---|---|
| Compatible with Causality Engine | It is the layerReads your GA4 export | YesKeep WeTracked, add the read |
| Pay once, no subscription | Yes€99 per read; Pro at €299 a month is optional | Subscription$49/mo |
| Price stays flat as you grow | Yes€99 a read, whatever your revenue or ad spend | NoPriced on your order volume |
| Money back if it does not help | YesFull refund within 30 days, no questions asked | 60-day money-back guarantee if ROAS doesn't rise 20%1 |
| Method | Causal inference on your GA4 export | First-party pixel + server-side tracking |
| Starting price | €99 once, excl. VAT | $49/mowetracked.io/pricing, read |
| Pricing model | €99 per read, or Pro at €299 a month | By orders a month: Starter $49 (up to 500), Business $149 (up to 3,000), Scale-up $249 (up to 7,500); Enterprise custom; annual billing 20% off |
| Setup | Upload a GA4 export; results in 1 to 2 minutes | 30 minutes |
| Best for | Ecommerce brands on GA4 spending on two or more channels | Shopify merchants wanting better pixel data recovery |
| How it gets your data | ||
| Needs its own pixel, tag or SDK | NoNothing to install | Yes2 |
| Works with Google Analytics 4 | YesA GA4 export is the input | Not stated |
| Native store integrations | Any store that runs GA4Shopify, WooCommerce, Shopware, Magento or a custom build | Shopify, WooCommerce3 |
| Server-side tracking or conversion APIs | NoIt reads data you already collect | Yes4 |
| What it measures | ||
| Multi-touch attribution | NoCausal attribution: what each channel caused | No5 |
| Marketing mix modelling | No | Not stated |
| Incrementality or holdout tests | NoNo test to run | Not stated |
| Post-purchase surveys | No | Not stated |
| How you buy it | ||
| Self-serve sign-up | YesUpload at /start | Yes6 |
| Free trial or free plan | First finding freeThe €99 read is refundable within 30 days | 14-day free trial7 |
| Billing terms | None for the readPro is billed monthly, cancel any time | Monthly or annual8 |
| Who makes it | ||
| Headquarters | Utrecht, Netherlands | Not stated |
| Founded | 2023 | Not stated |
| States EU data hosting | YesPrimary infrastructure in the EU, per our privacy policy | Not stated |
| What reviewers say | ||
| G2 | Not listed yet | Not stated |
| Capterra | Not listed yet | 5.0 stars (210 reviews)9 |
| Shopify App Store | No appNothing to install | 4.7 stars (131 reviews)10 |
Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too. “Not stated” means we could not find it on the vendor's own pages or listings on 12 October 2026; it does not mean the feature is missing.
Sources, read 12 October 2026
- 1. wetracked.io/pricing: “If your ROAS doesn't increase with 20%, you will get your money back, no questions asked.”
- 2. help.wetracked.io/en/article/how-to-get-started-wetrackedio-for-shopify-stores-1h97xem: “Make sure Visitor Tracking is enabled. ... If you see "Action Needed" under Visitor Tracking, click "Turn on app embed.”
- 3. wetracked.io/pricing: “Shopify, WooCommerce, Funnelish, Checkify, CheckoutChamp, BetterCart, UnifyCheckout, Sticky.io Checkout, and custom 3rd party integrations.”
- 4. wetracked.io/pricing: “We track events server-side and stitch sessions together, so nothing gets lost to blockers.”
- 5. help.wetracked.io/en/article/how-to-use-the-reporting-in-wetrackedio-1q8lc6n: “Our reporting section provides real-time data and uses a last-click attribution model”
- 6. wetracked.io/pricing: “Start 14 day free trial”
- 7. wetracked.io/pricing: “Try wetracked.io risk-free with a 14-day free trial.”
- 8. wetracked.io/pricing: “Monthly Annually Save 20%”
- 9. capterra.com/p/10028367/wetracked-io: “5.0 (210) ... Overall rating Based on 210 user reviews”
- 10. apps.shopify.com/wetracked-io-connect: “wetracked.io Connect ... Rating 4.7 (131)”
Competitor pricing is each vendor's publicly listed pricing as read on the date shown, and it changes without notice: verify on the vendor's own site before relying on it. Vendors without a public price are marked as such. Comparisons set Causality Engine's one-time €99 analysis against subscription models.
Where WeTracked falls short
- Fixes pixel gaps but doesn't do attribution modeling
- Click tracking records which touchpoint was present, not whether the sale would have happened without it
- Still correlation-based
- Tracking ≠ attribution
What Causality Engine does differently
- No pixel and no tag. It reads the GA4 export you already have, where WeTracked needs its own tracking on the store.
- What each channel caused, next to what last-click gave it, with a data-health score on every channel.
- The first number 1 to 2 minutes after the upload, on whatever GA4 history you export; 12 months or more reads best.
- €99 once, excl. VAT. Pro is €299 a month, billed monthly, cancel any time.
- Full refund within 30 days, no questions asked. You keep the read.
WeTracked and Causality Engine: questions
What does WeTracked cost?
WeTracked's pricing page lists $49/mo.Source: wetracked.io/pricing, read .Does WeTracked's price rise as you grow?
Yes. Priced on your order volume, according to its pricing page. Causality Engine is €99 a read, whatever your revenue or ad spend.Source: wetracked.io/pricing, read .How does WeTracked measure, and how does Causality Engine?
WeTracked: First-party pixel + server-side tracking. Causality Engine: causal inference on your GA4 export, showing what each channel caused next to what last-click gave it.Does WeTracked need a pixel or tracking script?
Yes, according to help.wetracked.io. Causality Engine needs none: nothing to install.Source: help.wetracked.io/en/article/how-to-get-started-wetrackedio-for-shopify-stores-1h97xem, read .What does Causality Engine cost?
The first finding is free and runs in your browser before any signup. The full read is €99 once, excl. VAT, refundable within 30 days, no questions asked. Pro is €299 a month, billed monthly, cancel any time. The price does not rise with revenue, ad spend, orders or traffic.Can I use Causality Engine together with WeTracked?
Yes. Causality Engine installs nothing on your site. It reads the GA4 export you already have, so it runs on top of any tool here without touching its setup. The one condition: GA4 runs on your store too.
Keep reading
Four named Dutch brands and our own store, with the figures they let us publish: the case studies.
GA4 export uploadNo pixel1–2 minutes to a first read30-day refund, no questions asked
Your platforms guess.
We run the math.
Upload a GA4 export and see what each channel caused, next to last-click, in 1–2 minutes. The read is yours to keep.
The free finding runs in your browser. Your file never leaves it. The full read is €99, refundable within 30 days, no questions asked. Prices exclude VAT.