Oribi vs Causality Engine
Side-by-side comparison of no-code marketing analytics (acquired by linkedin) vs causal inference for shopify attribution. Updated for 2026.
| Oribi | Causality EngineYou are here | |
|---|---|---|
| Starting price | $630/mo | €99 one-time |
| Pricing model | Tiered ($630–$1,890/mo) | €99 one-time or $299/mo Pro |
| Methodology | Auto-event tracking + basic attribution | causal inference |
| Setup time | 30 minutes | 2 minutes |
| Pixel required? | Yes | No |
| Best for | Non-technical marketers wanting auto-tracking | Shopify DTC brands wanting true incrementality measurement |
Where Oribi falls short
- Acquired by LinkedIn — unclear product future
- Expensive for basic analytics
- No causal inference methodology
- Auto-tracking misses context
Why brands choose Causality Engine instead
- Independent company with clear roadmap
- Causal inference methodology
- Better value for attribution
- Purpose-built for e-commerce
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One-time analysis. No subscription. See your true channel-level ROAS in minutes. Full refund if you don't see the value.
“Finally stopped arguing with our agency about which numbers are real.”
Founder, Beauty Brand
“Discovered €47K/month our dashboards never showed.”
CMO, Fashion Brand
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