ROAS Tracking Spreadsheet: Stop relying on platform-reported ROAS. Our free tracking spreadsheet helps you calculate your true, blended ROAS across all your marketing channels, giving you a more accurate picture of your profitability.
Read the full article below for detailed insights and actionable strategies.
The ROAS You See Is Not the ROAS You Get
Every ad platform tells you that your ROAS is amazing. But when you look at your bank account, the numbers do not add up. The problem is that platform-reported ROAS is often inflated and misleading. It does not account for cannibalization, view-through conversions, or the complex interplay between your different marketing channels. To understand your true profitability, you need to track your blended ROAS.
Our free ROAS Tracking Spreadsheet makes it easy. This Google Sheets template provides a simple but powerful way to track your total marketing spend and your total revenue, giving you a single, reliable metric for your marketing efficiency. It is time to get one number you can actually trust.
How to Calculate Blended ROAS
Blended ROAS is a simple but powerful metric. The formula is:
Blended ROAS = Total Revenue / Total Marketing Spend
This template helps you track this metric on a daily, weekly, and monthly basis. By monitoring your blended ROAS, you can quickly see the real impact of your marketing efforts on your bottom line. It cuts through the noise of platform-specific metrics and gives you a clear, honest view of your performance. For a deeper understanding of this metric, see our resources.
Beyond Blended ROAS: The Next Step
While blended ROAS is a great starting point, it does not tell you which specific channels are driving the growth. To get that level of granularity, you need a proper marketing attribution solution like Causality Engine. Our platform uses causal inference to determine the incremental ROAS of each of your channels, so you can see exactly what is working and what is not. This template is the perfect first step on your journey to better attribution.
Ready to get a more accurate view of your profitability?
Related Resources
Ad Spend Tracking Template: Monitor All Channels in One Place
Contribution Margin Calculator for eCommerce Marketing
Free ROAS Calculator for eCommerce (With Industry Benchmarks)
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Key Terms in This Article
Ad Spend
Ad Spend is the total amount invested in advertising campaigns. It is measured against Return on Ad Spend (ROAS) to evaluate campaign effectiveness.
Attribution
Attribution identifies user actions that contribute to a desired outcome and assigns value to each. It reveals which marketing touchpoints drive conversions.
Causal Inference
Causal Inference determines the independent, actual effect of a phenomenon within a system, identifying true cause-and-effect relationships.
Causality
Causality is the relationship where one event directly causes another, essential for identifying specific actions that drive desired outcomes in marketing.
Channel
A Channel is a medium for delivering marketing messages to potential customers.
Conversion
Conversion is a specific, desired action a user takes in response to a marketing message, such as a purchase or a sign-up.
Marketing Attribution
Marketing attribution assigns credit to marketing touchpoints that contribute to a conversion or sale. Causal inference enhances attribution models by identifying true cause-effect relationships.
Metrics
Metrics are quantifiable measures that track and assess business process status. They evaluate campaign performance and inform attribution analysis.
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Frequently Asked Questions
Why can't I just trust the ROAS in my ad platforms?
Ad platforms have a vested interest in making their performance look good. They often take credit for sales that would have happened anyway. Blended ROAS gives you a more objective view by looking at the total picture, not just what the platforms want you to see.
How do I get the data for this spreadsheet?
You will need to manually input your total marketing spend from all your channels and your total revenue from Shopify on a regular basis (we recommend daily). It takes a few minutes, but the clarity it provides is well worth the effort.
This seems too simple. Is it really useful?
Yes. Sometimes the simplest metrics are the most powerful. Blended ROAS is the ultimate source of truth for your marketing efficiency. If your blended ROAS is going up, you are doing something right. If it is going down, you need to investigate. For a more detailed investigation, check out our [pricing](/pricing).
