Marketing Stack Evaluation Template: Audit Your Tools
## Is Your Marketing Stack Working For You, Or Against You?
Three platforms, three answers, one budget to defend. Your GA4 export already holds the answer, and the first finding is free and never leaves your browser. Get your first finding free
By Joris van Huët, Founder & CEOUpdated 2 min read
Is Your Marketing Stack Working For You, Or Against You?
Your marketing stack is a Frankenstein’s monster. You have a tool for email, another for SMS, a third for reviews, a fourth for loyalty, and a dozen more for analytics, heatmaps, and pop-ups. Each of these tools claims to be the secret to your growth, and each comes with its own dashboard and its own version of the truth. The result? A fragmented, expensive, and inefficient system that creates more work than it saves. You are drowning in data but starving for insights.
How to Audit Your Marketing Stack
List Your Tools: Create a comprehensive list of all the marketing tools you are currently paying for.
Run a Causality Engine Analysis: Causality Engine reads one file, the Attribution paths export from GA4, and shows what each channel caused next to what last-click gave it.
Make Data-Driven Decisions: Use the insights to make informed decisions about your marketing stack. Cut tools that are not providing a positive ROI. Consolidate tools with overlapping functionality. Reinvest the savings into high-performing channels and activities.
Stop paying for a bloated, inefficient marketing stack. It's time to build a lean, mean, growth-driving machine.
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Understanding Marketing Attribution
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Frequently asked questions
What is Causality Engine?
Causality Engine reads one file, the Attribution paths export from GA4, and shows what each channel caused next to what last-click gave it.How is Causality Engine different from Google Analytics?
Google Analytics primarily uses last-click attribution, which is misleading. Causality Engine uses causal inference on the GA4 history you already have to estimate what each channel caused.How much does it cost?
The €99 read is a one-time causal read on a GA4 export; 12 months or more of history reads best. Pro is €299 a month, billed monthly, with lifetime look-back. Prices exclude VAT; details are on the pricing page.Is it hard to set up?
No. Setup is fast and easy. Results arrive 1 to 2 minutes after the upload, and there is no pixel and no SDK to install. Our Attribution Implementation Checklist provides a step-by-step guide.
Go deeper: Causal attribution, explained.
Sixty-second versions of these ideas: Causality Engine on YouTube Shorts.
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Terms in this article
- AnalyticsAnalytics is the systematic computational analysis of data. It reveals customer behavior and measures campaign performance.
- AttributionAttribution identifies user actions that contribute to a desired outcome and assigns value to each. It reveals which marketing touchpoints drive conversions.
- CausalityCausality is the relationship where one event directly causes another, essential for identifying specific actions that drive desired outcomes in marketing.
- ClickClick is the action a user takes to interact with a digital advertisement, redirecting them to a website or landing page. Clicks are a fundamental metric for measuring ad engagement and a primary input for click-based attribution models.
- DashboardA dashboard is a visual display of key information required to achieve specific objectives. It consolidates data onto a single screen for quick review.
- HeatmapsHeatmaps are graphical representations of data where colors show individual values. In website analytics, heatmaps display user clicks, scroll depth, and viewing patterns.
- Marketing AttributionMarketing attribution assigns credit to marketing touchpoints that contribute to a conversion or sale. Causal inference enhances attribution models by identifying true cause-effect relationships.